A business case. One of my assignments is product marketing!

1.**Goal: Increase product sales and increase brand awareness.

Ten. 1. Christmas, etc. 3.**Method:

1) Discount**: During the **period, a certain discount is applied to the product to attract consumers to buy. (2) Full discount:

During the ** period, certain discounts will be given to consumers who purchase a certain amount to encourage consumers to increase their purchases. (3) Giveaways: During the first period, certain gifts or coupons will be given to consumers who purchase products to increase consumers' desire to buy.

4) **Activities: During the **period, organize consumers to enjoy more preferential ** and services. 4.

**Channels: (1) Online sales: Carry out ** activities through online channels such as the company's official website and e-commerce platform to improve the degree and sales volume of products.

2) Offline physical store sales: Carry out first-class activities through offline channels such as corporate physical stores and specialty stores to attract consumers to buy. (3) Social ** Marketing:

1) Sales volume: Through sales data statistics, evaluate the impact of ** activities on sales volume. (2) Brand awareness:

Through market research and consumer feedback, evaluate the effect of ** activities on brand awareness. (3) Customer satisfaction: through customer feedback and complaint handling, evaluate the impact of ** activities on customer satisfaction.

The above is a first-class planning plan for a certain product of a certain enterprise, I hope it will help you. When implementing the best activities, it is necessary to adjust and improve according to the actual situation to achieve the best results. The above is mine, I hope it can help you, thank you for your consultation, if you have any questions, here can solve the problem for you<>

Design the best planning plan.

Take a certain product of a company as an example, please give it to it.

Take a certain product of a company as an example, please give it to it.

Design the best planning plan.

Take a certain product of a company as an example, please give it to it.

Design the best planning plan.

Summary. Hello dear I am happy to answer for you: shopping guide advertorial is a form of copywriting that induces the audience to buy for the purpose of product sales.

What is a form of copywriting that induces the audience to make a purchase for the purpose of selling a product?

Hello dear I am happy to answer for you: shopping guide advertorial is a form of copywriting that induces the audience to buy for the purpose of product sales.

Shopping guide advertorial is a form of copywriting that induces the audience to make a purchase for the purpose of selling products. No matter what kind of copywriting you have, the first thing you need to determine is the audience of the copywriter, and shopping guide advertorials are no exception. If the main file calendar type of communication is through the Internet, in the end, its audience must be a group of people who have been online for a long time and have a certain purchasing power

And these audiences have received a certain degree of education and have a certain aesthetics, which can be basically positioned as "post-85", "post-90s" and "post-95". Therefore, when writing advertorials, you can enter from the aspects that these people are interested in, such as trendy current affairs, dry goods sharing, interesting stories, etc. As long as they recognize this line guessing advertorial, they may have consumer behaviors, and even help share them, forming a viral spread.

Achieve the goal] On the basis of determining the basic marketing strategy of the enterprise, the new products to be listed are systematically planned and closely implemented. Through the study of the company's basic marketing strategy, the industry situation of the new product, the stage of the life cycle of the new product, the acceptance expectations of customers and channel members, and the resource situation that the enterprise matches, from the testing of new products, to the refinement of product names and selling points, to the formulation of policies and policies, and to a series of promotion activities aimed at ensuring the success of the new product launch, these work will be included in the whole plan of a new product launch and promotion for the company.

Research content] In-depth analysis of the basic marketing strategy of the enterprise.

Research on the current situation and development trend of the industry where the new product is located.

Research on the stage of the new product life cycle.

Comparative research and analysis of competitive products in the industry where the new product is located.

In-depth research on the target customers (demand characteristics, consumption habits, purchase decisions, etc.) targeted by the new product.

Research on channel members of new products to be cooperated.

In-depth research on each product element of the new product (performance, process, selling point, brand application, packaging elements, product appeal, product name, etc.).

In-depth research on the distribution channel expansion plan and expansion model of new products.

The best strategy research and spread system analysis of new products.

Research on the marketing strategy and promotion methods of new products (**activities, **combination, public relations methods, advertising, etc.).

Planning terms] new product portfolio strategy and overall planning of market segment positioning of various categories.

Adaptability testing of product performance and consumer (customer) needs.

Refining the core concept of the product and supporting the system planning of the core selling point.

Creativity and formulation of each product element of a new product (sub-brand naming, product naming, product advertising slogan, packaging elements, etc.).

Product system and price difference system planning.

Product distribution channel strategy formulation.

Design of integrated promotion plan for new product launch.

Creativity and planning of core marketing methods (advertising mix, ** activities, advertorial hype, etc.) for new product launches.

Creative design and copywriting of new product launch marketing tools (film and television advertising, print advertising, product promotion samples, DM POP, terminal display and sales aids, etc.).

The new product launch plan is implemented to help control and build the market of the stupid board.