How can I write a high quality advertorial?

Read more than 10,000 volumes, and write like a god.

It can be written from the perspective of customer experience, empathy, highlighting the company's advantages and characteristics, which is relatively more resonant.

First, to understand the needs of users, first of all, when we are writing an advertorial, we must first know what the purpose of our advertorial is to write this article! Only after correctly understanding the needs of our users can we write a high-quality advertorial around users! Assuming you don't understand the needs of users, then we won't write high-quality advertorials.

So don't think that doing SEO is to send external links every day, update some articles every day, there are a lot of subdivided knowledge in SEO, we can only master this knowledge to the extreme. Just like when you are searching for the keyword "how to write a high-quality advertorial", then we can clearly know that the purpose of the user is to see some knowledge about how to write an advertorial and how to write a high-quality advertorial, and the purpose of this article is to focus on this keyword. Second, the title is eye-catching, have you already discovered that every time we browse some articles on the Internet, the key to affecting whether we click or not is the title of the article.

Think about yourself, isn't that the case yourself? This means that only when the title of our article is attractive enough can we get users to click through it. Only after the user clicks in, can we see the advertisements interspersed in our advertorials, if the user does not click in, then even if the quality of our article content is good, it is impossible for users to see it.

Therefore, the title of the article must be eye-catching, it must be attractive enough, and the title of the article is the key to success or failure! 3. Content segmentation (1) Skillful use of holidays, we can use some holidays or some special important days to combine our services or some products that need to be promoted with stories or other forms, so as to achieve the purpose of marketing. The main thing here is to be sure to grasp the needs of the user.

2) The length is moderate, the length of the advertorial is not as long as possible, under normal circumstances, the length of our advertorial is controlled at about 500 words to 1000 words, there is no need to make some things that are easy to understand so complicated. I think when an article is really long, you won't want to read it.

Generally speaking, the title of an advertorial is very important and must be able to attract the public's attention. However, this also varies from case to case. For different advertorial marketing purposes, the way the title is written is also completely different.

If you are an experience-sharing word-of-mouth advertorial, then the more attractive the title, the better, because at this time you are pursuing quality traffic; However, if the purpose of your advertorial is to increase credibility and conversion momentum to the existing traffic, it does not have to be attractive, but you should add brand words to the title.