How to do a good job in advertorial marketing How to know the effect of advertorial marketing

Successful advertorial marketing needs to pay attention to the following points:

1. The first point, the title is eye-catching.

The advent of the 5G era has accelerated the collection of information, but the information is also very numerous and complex. If you want to engage users quickly, start by writing a novel title. Before writing the title, you should first understand the target audience, who is this advertorial for?

If it is written for female consumers, the description of the "beauty" of the product, that is, the good-looking appearance, and the description of sentences that can reflect the elegant and fashionable temperament of women, and the excellence of details, can attract them more.

2. The second point is that the content of the advertorial should be textured.

"Attacking the heart first" can make readers feel happy and release from the huge pressure in real life. It can relieve stress, gain some knowledge or trigger some thinking, and moisturize things silently into the brand to achieve unexpected results.

3. The third point is appropriate communication channels.

A high-quality article will be found by people, in addition to the fresh and delicate writing, the next most important thing is to choose what kind of ** release in order to achieve better results. In different communication channels, the speed of brand promotion is not the same, if it is a big platform like Weibo, WeChat, people's usage rate is high, and the chance of natural contact is greater. If the use of the propagation platform is not large, the propagation speed will also be slower.

Many people will find that if they want to do advertorial marketing, there is no possibility of success at all, if a relatively high-quality advertorial, they want to succeed in the process of operation, basically have a direct relationship with the secret of success, others doAdvertorial MarketingYou can be successful, why can't you succeed if you do advertorial marketing yourself, which involves all aspects.

First, precise positioning.

We do it on a regular basisAdvertorial MarketingAt the time, we must achieve precise positioning, targeting different consumer groups to position, advertorials can have different entry points, we must find the target object of the advertorial, and then make a reasonable cut, the target positioning of the advertorial can be more accurate, only in this way can we ensure targeted marketing, and precision marketing is also very good, the distribution of advertorials basically has its own direction, so we must find the direction of these advertorial marketing, It's important to find your target audience.

Second, the hot search title.

If you want to do itAdvertorial Marketing,Hot search title is very important,A good title can be envied enough to attract more consumer groups,Generally speaking, the title is successful,That is, the success of the advertorial marketing 1 3,The so-called hot-selling title is the impact on the marketing efforts of the advertorial,Only through this title can more readers be attracted,So that the advertorial can play its own advantages。

Third, quality content.

You will find that when doing advertorials, a lot of content is relatively high-quality, in this case, the content of the article will further affect the reader's degree of purchase, and will also affect the reader's willingness to buy.

Fourth, rational marketing.

Reasonable marketing is definitely a very important marketing method in advertorial marketing, and there are still many important characteristics of successful advertorials, such as sudden articles or other qualified advertorials, which are very important, and reasonable marketing can ensure that in the era of the Internet, you can better enter the marketing stage.

Advertorial marketing is not as simple as we think, but if we can do the above points, then advertorial marketing can also be successful, in addition, advertorial marketing should also pay attention to creativity.

We should start with the best to do a good job in advertorial marketing, and we can refer to the following five writing points for corporate advertorial marketing.

First, the needs of customers as the fundamental element.

A good advertorial, why can it improve the transaction rate because it can really interpret the voice of customers, so that enterprises can achieve the purpose of profitability, such as the silicone industry manuscript year, customers are most worried about the quality and safety performance of silicone products, at this time in the advertorial can describe the product performance, but the premise is to solve customer problems on the premise, not for the sake of advertising to join, but also pay attention to the addition can not affect the readability of the article.

Second, the highlight title that can attract customers.

The title is the least taboo without highlights, and the average reader decides whether to read the content of an article, 70% of which is determined by the title. People read newspapers first by headlines, and when they read magazines, they also look at the table of contents first, and choose the headlines that appeal to them first. The title is also taboo and overly booed.

3. The content of the manuscript should not be too much.

The fast pace of modern life has made people accustomed to fast-food reading - in addition to reading, are you still interested in reading a dense article, the bat of the article is best within 1500 words, well-organized, so that readers can quickly understand the content of the article. If the content is too long, the reader is likely to be scared away by the dense text underneath after reading a paragraph.

Fourth, the article is highly practical.

The reason why an advertorial is disseminated is because the advertorial is valuable, why should users spread an article with empty content, why should they collect a successful advertorial, but also conduct in-depth research on products and users, obtain effective data, and grasp the real needs of users, so that the written articles can be authoritative and recognized by users.

5. Understand the purpose of your own corporate advertorial marketing.

What is the purpose of advertorial marketing, is it to shape the company's brand, or to promote new products, or to have other purposes, after determining the purpose, make an advertorial communication plan, what to do in the early stage, what to do in the middle of the period, what to put in the medium term, what to put in the internal use, you can't write an advertorial without a plan, and put it casually.