How to easily and effectively promote the implementation of the company s strategy at the grassroots

Research shows that more than 70% of corporate strategies are not implemented or are not effectively executed. If there is no problem with the strategy itself, the main reason is the lack of execution. If this question goes further, what is the reason for the lack of execution?

The answer can be divided into 2 reasons: visible is that there are no tools to implement; What is not visible is the mismatch of corporate culture. One is subjective and the other is objective.

Objective factors are relatively easy to solve, but how can subjective factors be understood? It can be seen that the key link to the implementation of enterprise strategy lies in the connection between strategy and execution. From the perspective of objective management, the strategic goals of an enterprise need to be broken down into various departments and business segments, and finally reflected in KPIs.

However, there is often a large deviation between the perception of the overall strategic direction and the consistency of each department and employee's understanding of the overall strategic direction and their respective goals. This difference is reflected in many aspects and levels, inside and outside, up and down, and between levels, for example, the company's headquarters is based on overall performance and sustainable development as a strategic consideration, while at the second level, the business department only cares about whether its sales targets are completed, the financial department emphasizes compliance, sales is focused on rushing orders, customer service only cares about the complaint rate, procurement only looks at the first and so on.

Therefore, at this time, the entry point of corporate culture construction is how to implement the problem of landing management, with the help of current tools, the use of the development platform to build a supervision system, myapps rapid development platform is a successful case. And more than one.

First of all, diagnose the problems existing in the enterprise.

In order to achieve rapid development in a short period of time, enterprises cannot do without the strategic management formulated by enterprises. The internal strategic management system can help enterprises find the right position in the market economy, so any manager with strategic vision must be familiar with the main content of strategic management, which can refer to the best-selling textbook "12 Must-Read Strategic Management".

Every enterprise will have problems in the process of operation, and enterprises without problems will not exist at all. However, analysts say there are only three or five strategic issues that play a key role in the survival of a company, and they should be identified and told to management.

Secondly, identify the development direction of the enterprise.

There must be a direction for the development of everything. Aimless development is nothing more than a waste of resources and management. Therefore, it is necessary to find the direction of enterprise development.

Should enterprises develop towards diversification or specialization? If so, what is the scope? These problems can be solved with just one piece of paper.

Finally, set the goal of enterprise development.

The strategic objectives of the enterprise determine the direction of the development of the enterprise in the coming year, the formulation of the plan and many other contents, which is an important part of strategic management. However, many people do not pay attention to this link, but calculate it according to the development of the enterprise in previous years.

My management method is to assign tasks to team members to do, so that colleagues can provide feedback on the myapps supervision management system on a regular basis, without manual traceability and inspection, and implement them efficiently. Therefore, on the one hand, planning management is to consider the rationality of the system, and on the other hand, to reduce the difficulty and efficiency of management with the help of tools, killing two birds with one stone.

It depends on the leadership, more precisely, on the execution of leaders at all levels!

The answer given by McKinsey is: structure, system, style, people, skills, strategy, and shared values.

Look at the seven elements.

I think it's all right, but if the strategy is implemented without leadership, which is the first driving force, there is a problem.

Especially for Chinese enterprises, the practice of Chinese enterprise strategy consulting has proved that if they deviate from this starting point, the strategy will not be possible.

Be born. Whether it is based on analytical, structural, or origin-based strategic planning, it is fundamentally a thought.

Roads, directions, and steps, theoretically speaking, these are all "virtual"! The key is to turn "virtual" into "real".

It is a person, to be precise, a leading cadre at all levels of the enterprise.

First of all, if the strategy is to be implemented, entrepreneurs must be convinced by senior leaders. Belief is a prerequisite for the implementation of the strategy.

It should be noted here that entrepreneurs cannot speak directly to the middle and grassroots levels, because the angle of the station is different.

The level of problems seen is different, and the corporate strategy is a higher level. It's hard to get middle and grassroots.

Quick understanding. It should be told to senior leaders, and often communicate with the boss to communicate with higher-level problems and prices.

The value orientation is more consistent. Liu Bang killed the White Snake uprising back then, and he just told the "high-level" around him.

Not all of them, because he knows, there are some people who don't understand or don't believe.

Excerpted from Dr. Li Zhexian's "Strategic Leadership".

The right strategic direction.

A team with reasonable execution.

Appropriate institutional safeguards.

There are six things that should be done well in the implementation of the strategy

1.It is necessary to ensure a high level of strategy formulation, so that the strategic objectives, business development, implementation path and safeguard measures are operational;

2.Do a good job in the effective decomposition, undertaking, tracking, adjustment and assessment of strategic objectives;

3.Do a good job in the organizational guarantee and personnel guarantee of strategic landing control;

4.The leadership team of the enterprise continues to strengthen the consensus of the core team of the enterprise on the strategy, and continues to mobilize the implementation of the strategy;

5.effective allocation of key talent teams and resources;

6.The mechanism and soft culture guidance around the realization of the strategy should be solid;

Enterprises establish a supervision system. As the saying goes, "Without execution, everything."

Sure copy is the top management of the enterprise to pay attention to this, employees also bai to actively cooperate with the implementation of du, one to clarify the meaning, to clarify the nature, grasp the scope of dao, two to grasp the policy, adhere to the principle, strict procedures, can use the system to solve the problem of the implementation of the supervision and supervision of the difficulty, there are many such manufacturers, such as Tianling, Puyuan is very good, supervision needs to overcome fragmentation and administrative and other common management problems, to emphasize the control and more emphasis on service, With the help of a powerful report engine, the supervision items are dynamically counted according to different strategic attributes, different organizational levels, and different promotion progress, and displayed in diversified instruments, so as to facilitate leaders to have overall control over the implementation of the strategy.

To make the enterprise strategy landing, we must do the following:

1. Unify the thinking of the strategy implementation level: through full communication and training, the strategy implementation level personnel can understand the purpose, objectives, causes and consequences of strategy formulation, and unify everyone's cognition and understanding of the strategy.

2. Improve the strategic leadership of the executive level: It is necessary to deconstruct the key strategic capabilities, analyze and determine the key strategic leadership requirements, and improve the leadership of middle and senior executives, or recruit suitable leaders externally.

3. Decompose strategic planning: make full use of strategic maps, goal pyramids, action plans, etc., to decompose the strategic planning content into specific goals and plans, and implement them to specific responsible persons, and then integrate them into daily operation and management through the performance management system.

Through the marketing management level and channel flat management model, it can be quickly and effectively transmitted to the grassroots.

The reasons why flattening can effectively change the fate of enterprises are: first, decentralization management has become a general trend, and the pyramid-like organizational structure is compatible with the centralized management system, while under the decentralized management system, the connection between various levels is relatively reduced, the grassroots organizations are relatively independent from each other, and the flat organizational form can operate effectively; Second, enterprises need to quickly adapt to market changes. The traditional organizational form is difficult to adapt to the rapidly changing market environment, and in order not to be eliminated, it must be flattened; Third, the development of modern information technology, especially the emergence of computer management information systems, has made the traditional theory of management amplitude no longer effective. Taking the flattening of product sales channels as an example, the traditional sales channels are multi-level wholesale, with many channel levels, many links, long channels, and the number of dealers on the channel chain is exponentially divergent, which is a typical hierarchical organizational form.

However, at present, most excellent enterprises have abandoned this channel form and replaced it with a flat channel form. The flattening trend is manifested in the fact that the channel level is reduced, the channel is shortened, and the channel width is greatly increased.

The most significant feature of flat sales channels is that they are directly operated; Second, the channels are shortened and widened. Make full use of the advantages of flat management, implement the excellent strategy and tactics of the enterprise to the grassroots level, and win the support and trust of the market. Secondly, the process management mode of marketing management:

Adopt the 4E management model. The 4e are, everyone, everyday, everything, and effect. Establish an information management system for sales personnel within the enterprise, so as to accurately implement the 4E management model for personnel, so that the mistakes in the work of personnel can be reduced to one day, and the mistakes will be corrected immediately, rather than seeing bad results at the end of the month.

Under normal circumstances, the process management and information management system of the production system are used to supervise the implementation of the company's strategy and tactics, which largely solves the sheep management mode of the marketing system. On-site management procedures: take from the front line, use it for the front line, and use the walking management method in production management to manage and supervise the work of the market; According to the work report of the business personnel, the regional manager and supervisor select the route to visit, visit the second batch and the terminal, understand the actual work situation, judge the effectiveness and efficiency of the work, guide the salesman to work, make corresponding warnings and punishments, and give feedback to the sales department.

In order to make the corporate culture take root in the hearts of employees, it is necessary to: 1. Establish a sound and perfect corporate culture; 2. The management should personally practice the corporate culture and promote the corporate culture; 3. Let employees read the corporate culture every day and ask them to memorize it.

Heyi believes that the formulation and implementation management of the company's strategic objectives is a very complex system engineering, but it is simple to understand

First of all, the achievement of the company's strategic goals is related to the work results of all positions and personnel in the company;

Secondly, the roles and roles of each position in the realization of the company's strategy are different: the company's senior management is the strategic decision-making level, which is mainly responsible for the correctness of the company's overall strategic decision-making, the formulation and decomposition of strategic objectives, as well as the promotion of strategy implementation and timely adjustment of strategy; The middle level is the overall strategy implementation and business strategy formulation level, which is mainly responsible for the implementation and decomposition of the company's overall strategy in the department, as well as the formulation and promotion of the systematic business strategy of the business line. The grassroots level is the strategic implementation level, which is mainly responsible for the implementation and effect of the work objectives and work requirements decomposed by the department to the position. Of course, the realization of any strategic goal is not the success and goal of a single position and individual, but the realization of group goals under teamwork.

Therefore, in general, no matter what position you are in, you only need to "focus on the job goal and do your job well; Pay attention to the overall goal, do a good job in teamwork", "quality, quantity, and time" to do a good job in this position, "care, assist, support" related positions, then, I believe you have achieved the purpose of "promoting the achievement of the company's goals through your own efforts".

The ways (methods) for cadres and employees to promote the achievement of the company's strategic goals through their own efforts include:

1. Through discussion and learning, effectively understand and agree with the company's strategic objectives, especially the content and requirements of the company's strategic objectives decomposed into long-term and short-term goals undertaken by my position.

2. In addition to clearly grasping the objectives and requirements of the position, we should also have an in-depth understanding of the work status of the position and clarify the gap between the two. In order to improve the current situation of the work and make it contribute to the realization of the job goal, it is necessary to formulate a corresponding action improvement plan to solve the deficiencies in the current situation of the work in stages and steps, and solve them.

3. Pay attention to self-learning, constantly take the initiative to absorb new knowledge, new methods and new tools required for work, and apply what you have learned.

4. In addition to doing their own work, they should unite and cooperate with colleagues, closely care about the development of the company, and take the initiative to make suggestions for the realization of the company's goals.

Premise company goal breakdown to your task is accomplished.

You should pass on a spirit to your colleagues and units. Lead by example and bless you!

What is the real corporate culture, how is the corporate culture of a company formed, and how should it be implemented?