How can cross border e commerce sellers be one step ahead of others in product selection ?

Sellers' Amazon selection skills.

Competition Heat If sellers want to make a faster breakthrough in their operations, it is naturally more advantageous to choose products with low competition heat. If the market capacity of a product is large enough and the competition is small, it is easy to meet expectations in terms of sales.

However, in the face of fierce competition, it can focus on high differentiation or low profit. In addition, operators also need to have strong marketing investment, so small and medium-sized sellers also need to combine their own situation to select products on Amazon.

Pay attention to the special requirements of the product category.

When we finally found a suitable product on Amazon day and night, we finally found that this product that can bring countless expectations has such and such special requirements, and not all sellers are qualified to sell.

1.Products with huge market potential and relatively high profit margins. The profit margin of cross-border sales products is basically more than 50%, or even 100% profit.

2.Suitable for international logistics, the product is relatively small in size, light in weight, and not easy to break.

3.It's easy to use. Products similar to those that need to be guided to install should not be cross-border, because the cost of subsequent complaints and customer service is very high.

4.The after-sales service is simple, and there is basically no need for any after-sales service products.

5.It has its own independent product design, including product research and development capabilities, packaging design capabilities, etc.

6.Do not violate the laws and regulations of the platform and the country where you land, intellectual property rights, especially pirated or contraband. Not only does this product not make money, but it may even pay a legal price.

Answer: The basic principles of product selection: 1) The market potential of the commodity should be large enough, and the profit margin should be relatively high. According to experience, the profit margin of cross-border e-commerce products is generally more than 50%; 2) The goods should be suitable for international logistics, not too big, too heavy or too brittle; 3) The operation of the goods should be simple enough, otherwise the follow-up customer complaints and service costs will be very high.

First, select the target market.

Second, select the product category.

Third, select the product.

Fourth, select the best businessman.

The selection of commodity categories should take into account the target market, customer groups, industry competition, etc.

The selection of products can still be seen and touched, and the online selection always makes people feel that they are in a fog, and it is easy to encounter the buyer show and the seller show.

Physical selection still has obvious advantages, of course, we can't go to the factory one by one, and we are tired of running a broken leg!

The physical exhibition hall selection is a new form of product selection in recent years, similar to the exhibition hall, but it is a perennial exhibition form, and sellers can go to the selection at any time. Now this type of exhibition hall is doing well, and there is a large one called Yida cross-border e-commerce selection exhibition hall, they have hundreds of factories settled in the display, and the products on display are all new or sub-new products of the factory, which is very competitive in the market. Moreover, the seller's selection is free, and the selection environment and service are good!

Do you make money across borders? The answer, of course, is yes. If you want to make money, product selection is a very key factor, and there is a saying in e-commerce that "seven points depend on product selection, and three points depend on operation", so the importance of product selection can be imagined.

So, in the face of a dazzling array of goods, how should we choose? What is the category and direction of choice?

What is the direction of our selection? There are a few keys.

Seasonal products.

Umbrellas, shoe covers, sunscreen, sunglasses on rainy days. There are also Christmas trees for Christmas and lanterns for the Mid-Autumn Festival. Learn about local customs and festivals. The corresponding products will be published one month in advance.

Look at the hot products on the local platform, analyze the buying points, and find similar models instead of the same ones (it is difficult to sell them again).

It's hot at the moment, and it's hot.

Such as last year's Avengers 4 peripherals, as well as Frozen peripherals, and even idol peripherals (such as: blackpink). As long as customers have demand, this product will definitely have traffic in a short period of time. The same is true for epidemic prevention materials.

Only in this way can we choose a better and more suitable product for the market.

At present, the mainstream way on the market is to first select some blue ocean products, and then find out the functions of these blue ocean products to make some differentiation.

Whale Network cross-border answers for you:

1. Don't have a giant brand in the selected product category.

When you first start doing cross-border e-commerce, you should pay attention to the industry of product selection, if there is a certain brand in this industry that has achieved a super power, or several giants, then you should not choose this industry! Because there are giant brands behind these products, such as mobile phones, everyone buys and buys those brands, Huawei, Apple, Xiaomi, Samsung, ......If you enter the market at this time and compete with these giants, then it will be difficult for you to get ahead.

2. Choose a type with high traffic and high demand.

If you want to sell a product, you must ensure that the market has this demand, if you don't know what the market needs, then you can find it in the existing market. If a product isn't being looked for at all and doesn't have a lot of searches, then you try not to try it.

Jungle can be utilized

Scout's keyword function to view the historical search trend of keywords: graphically display the historical search volume trend of a keyword in the past two years, and directly display the search trend of a keyword in the past 30 or 90 days. Sellers can easily and intuitively understand the overall popularity trend and seasonal changes of the keyword, which provides an important reference for optimizing PPC ad settings and product detail pages.

3. Choose products with large profit margins.

In today's e-commerce environment with high traffic costs and high operating costs, if you don't have enough product profits, you won't be able to do cross-border e-commerce for long. Generally speaking, clothing, shoes and hats, cosmetics and accessories, home furnishings, and smart electronic products can be profitable. Novices don't necessarily have to pursue cross-border e-commerce product selection, as long as the product profit is large and the market is acceptable, you can choose.

4. Pay attention to product patents and copyrights.

To do cross-border e-commerce, you must pay attention to patent and copyright issues, some products have already been patented by the brand, so you can't just sell them on the shelves. If you ignore the rules, you may be complained about and your store closes. In this regard, you can go to Google Patent Online to search, enter the main word of the product, if the search results are found, then you can not choose this product.

The market potential of the commodity.

It is necessary to analyze and investigate the future development space of the product in the target market and the current market demand for this product.

Consumer demand for goods.

Consumers in different countries and regions have different living habits and consumption habits, so the demand for the same product is also different. If you do more than one country or multiple platforms, you can adjust the product category according to the local customs, religious beliefs and living habits.

Profit on the commodity.

Doing business is nothing more than making money, so the profit of goods is a major factor that has to be considered in front of the seller.

Product patents. Large-scale cross-border e-commerce platforms are very strict in the supervision of brand patents, and goods without authorized brands or patents are not allowed to be sold. Therefore, it is recommended not to choose products with brands or patents when selecting products.

If you have to choose, you need to get permission first.

The quality of the goods. If you want to reduce the return and exchange rate, you must improve the quality of the selected goods, find a stable and high-quality source of goods, and select products in combination with the customs and religious beliefs of the target market.

Analyze competitors.

No matter what country or platform, competition is there. It is necessary to analyze the product advantages of competitors and make their own adjustments in time to create the characteristics of their own products.