What do you think about Meituan s exposure to killing mature takeaway members?

As more and more people are ordering takeaways, the food delivery industry has also developed rapidly, and Meituan is one of the larger ones. Many people who often order takeout may have Meituan members, but some time ago, someone broke the news on the Internet that after he registered as a Meituan member, the delivery fee was several yuan more expensive than when he was not a member before, and after he reacted to Meituan, Meituan said that he would give him a red envelope of ten yuan, but he did not accept it and announced the matter to the public. He believes that this is Meituan's use of big data to kill ripeness.

How should we look at Meituan's exposure to killing mature takeaway members?

1. What is big data killing?

The term big data killing has been around for a long time, that is, some companies use big data analysis to sell things to old customers or members at a much higher price than new customers or non-members, this phenomenon is called big data killing. Big data has been seen in many places, especially in some large companies. People are also angry at these companies.

2. How did Meituan respond to this incident?

In response to this Meituan member**, Meituan responded that the delivery fee became expensive because the software was set to be biased. In response to this, the member said that he had done an experiment to use members and non-members to place orders in the same place, and they were in the same store, buying the same thing, and as a result, the delivery fee for members was more expensive than that for non-members.

3. What do you think about the fact that big data kills ripeness?

Nowadays, for some large companies, they have a lot of resources and a lot of their own user information, in this case, it is easy to provoke public anger to use such offensive means to deceive consumers. It also shows the dishonest side of a company.

This is a very bad behavior, and now many Internet companies often kill ripe after collecting user big data, which is discrimination against old customers and infringes on the rights and interests of consumers.

I feel it deeply. When I ordered takeout in the dormitory, I was a few dollars more than my roommate, and I thought it was strange and didn't care. I don't think I got a discount even though I was a member. It was very bad, I felt cheated.

It turned out that the author of the article often used Meituan Takeaway, as we all know, members can enjoy more discounts, so he opened a membership of Meituan Takeaway, but he found that the delivery fee of a donkey meat burning shop that he often eats has changed from the usual 2 yuan to 6 yuan, which makes him feel very puzzled, why he opened a membership, but the delivery fee will be more expensive, is it that this store will increase the delivery fee? So he took out another non-member account and went to this store to make a purchaseAngry at the fact that members have to pay a higher delivery fee than non-members, he immediately went to customer service to ask for an explanation, I didn't expect the customer service to just reply that he could compensate for a 10 yuan red envelope. Or to report it to your superiors.

The author waited for three days and still didn't get an effective reply, so he took the matter to the Internet.

As soon as the incident was completed, netizens said that they had encountered the same situation, and they had become members, but they did not feel the discount. In response, Meituan officially said that it was only because of the inaccurate positioning and caching of the software that the delivery fee was discrewed. For the emergence of this situation, Meituan Takeaway also said that it was its own problem and sincerely apologized to customers, but netizens said they didn't buy it.

Meituan's takeaway behavior is not once or twice, and I also want to express and say that I hope these platforms will not do any more tricks, since they are members, they should give members real discountsStrive for more benefits for users, instead of doing these false tricks behind the scenes, so that some old customers feel disappointed, and it is not worth it to lose customers for some small profits and damage their brand reputation.

The delivery fee is not more expensive, and Meituan's response is for its own benefit, and it is not about killing ripeness.

More expensive, Meituan responded that this is not the case. I think it's really ripe, because they know that these people often order takeout, so with a little more delivery fee, they will order it too.

In fact, it is not a killing, to a certain extent, it is because the place is too far away when the VIP ordering, so it will cause such a result.

Big data kills ripeness? Meituan Takeaway was revealed to be 2 times more expensive than non-members, and the official responded.

There is a news on the Internet that has attracted the attention of many netizens, that is, someone broke the news that Meituan killed takeaway members. The delivery fee for takeaway members is much higher than that for non-members. Some netizens asked: How did Meituan respond to this?

Meituan's official response said that this is not the case, it is caused by the deviation of the positioning cache, and if you place an order at the same address, the delivery fee is the same. However, for Meituan's official response, netizens expressed disbelief and felt that it was deceptive.

Anyway, I don't think his response can reasonably explain why this situation occurs, after all, everyone is not stupid, and has done a lot of experiments, and found that this is indeed the case, I hope that Meituan can give a reasonable explanation, and if it is wrong, we must reflect on our mistakes, and don't always deceive consumers. I believe that many people are using Meituan to order food, and I myself basically use it every day, if there is such a problem, I believe I will not dare to use this software in the future

If a software wants to be long-lasting, it just can't bully consumers. And we must improve our own quality, only by keeping up with the times and keeping pace with the times can we make enterprise software more long-term and more popular, but it is now a problem, I can't explain it well, but use this theory of positioning cache bias to fool us, I think it's a very wrong thing. I hope there will be a more reasonable explanation in the future, and don't have similar things again, I think this will make consumers cool.

No one will dare to use this in the future, and no one will dare to be a member in the future. Nowadays, the food delivery industry is becoming more and more popular, and more and more people choose to order takeout to cope with their lunch and dinner. If there really is such a problem, I believe that people would rather do it themselves than order takeout.

After all, this is deceptive. I hope that the relevant departments can rectify this behavior, and I also hope that Meituan officials can give a reasonable explanation.

Meituan responded to the killing, saying that it was caused by the deviation of the positioning cache of the customer's mobile phone, and the delivery fee would be the same if the order was placed at the same address, but Meituan said that I don't believe it. The reason for killing ripeness is killing ripeness is too far-fetched.

Meituan responded that this was because of a deviation in the positioning of the software, but such a response did not make people believe.

In fact, as long as we conduct a rational analysis, we can find that Meituan is actually a victim in this incident, I myself opened a membership, and I did not find such a situation in the process of ordering takeout every day, so I think it is impossible for Meituan to do such a thing, after all, if you open a member, you can enjoy better treatment, and it is impossible for each unit to smash its own signboard, which is definitely harmful to its future development.

Credible, because I think this situation is real, so I will cook my own food in the future.

I think it's quite credible, in fact, many platforms have this kind of problem, so as a member, you have to keep your eyes open, and have more information about yourself, don't be killed.

The credibility is high. Nowadays, the killing behavior of various platforms is not new, and it is difficult for consumers to prevent unless they do not use it at all.

In fact, many platforms now have the behavior of killing ripeness, not only ordering takeout, booking hotels, buying air tickets, different accounts** will be different, and the platform will often give higher ** to new users. Recently, the frequent killing incident finally fell on Meituan's head, some netizens posted that after they bought Meituan members, the delivery fee directly increased several times, which made it difficult for him to accept, the user also said that he had tried twice, and the member** was far more than the delivery fee of the ordinary account, and he said that he must have been cut leeks by Meituan. While this is already common among internet platforms, it has become sensitive during the recent antitrust guidelines.

In fact, as early as October this year, the Zhejiang Consumer Protection Association released a complaint report, including Meituan, Fliggy online platform, there were similar incidents of killing, causing many user reactions and complaints. Now, after a few months, Meituan has fallen into this controversy again, which has also attracted a lot of attention.

I also encountered a similar "killing ripe" experience, because I had also purchased Meituan's takeaway membership before, and Meituan's takeaway membership delivery fee was more expensive than that of ordinary users, which I think is very unfair to regular customers.

Encountered. If you are a newly registered member on Meituan, there will be many coupons, and as a regular member, there will be no other discounts.

I've encountered it, and I've found out that the delivery fee for their takeaway members is more expensive than the delivery fee for non-member users.

I haven't encountered it yet, because I haven't bought Meituan's VIP at all, so I'm quite witty, but if I encounter such a situation, I must go to customer service to defend my rights.

Yes. **of** is also for different users will be different**, it is difficult to avoid killing under big data.

I've also experienced such a thing, that is, in a restaurant where we often go to eat, I think we won't ask about the ** of the product, so we will ask us for more money when we settle the bill.

One. Raise awareness of self-prevention.

Two. It is necessary to establish a correct outlook on consumption.

Consumers should use the law to protect the legitimate rights and interests of individuals, do not go against the grain, and ask for a reason for everything.

Consumers should go to customers to protect their personal rights, after all, they are also VIP members, if they are treated so unfairly, I hope they can make some adjustments.

If consumers want to protect their personal interests, they must know how to protect themselves, and when they find problems, they must not swallow their anger even if they find a consumer association to defend their rights, even if it is a matter of one yuan, they can seek justice for themselves through the consumer association.

I think that if consumers encounter such a situation, they can use the law to protect themselves, after all, such behavior as takeaway has violated the law.

Despicable and helpless, because I think this approach is despicable, not at all overbearing, but I feel very helpless because they are in a dominant position.

I think Meituan is very unethical in doing this, and their back-end operations have been violated, and many customers will not use Meituan in the future.

This kind of killing phenomenon is very common, and I feel that the platform has no bottom line in doing so.

It's hard to prevent. Nowadays, various platforms have launched membership services, and unless you don't buy them at all, you may be killed.

Because Meituan has had a controversy over big data killing before, coupled with the default opening of Meituan monthly payment this time, Meituan is likely to be investigated this time. Recently, a Meituan user broke the news on the Internet that after using Meituan to buy food, he was opened Meituan monthly payment by default, and he didn't know it at first, but later his mobile phone received a text message from Meituan, which showed that he had taken out a loan of more than 100 yuan. The user also said that he called Meituan's customer service, and the other party said that this is a service only for high-quality customers.

It is reported that Meituan Monthly Pay is a loan service carried out by Meituan, and the service is connected to the bank's personal credit system, and if the user accidentally defaults, it may also show the default record on the credit report. Many netizens also said that the interest rate of the loan service is particularly high, 5/10,000 per day, or 18% per year, which is much higher than the interest rate of bank credit cards. What's even more worrying is that Meituan opens for users by default, and even uses the loan amount to pay by default, which means that users make online loans without knowing it, and if users accidentally miss the overdue repayment, it is likely to affect their credit records, which has a particularly negative effect on themselves.

In addition, some netizens said that they had opened a loan for me by default when they rode a Meituan bicycle, and they only took out a loan for two yuan for a ride, and the key was that the user himself did not know at all, and at the end of the month, he inexplicably received the repayment information of Meituan, and only then did he know that he still owed money. In addition, many times, Meitu opens loans for users by default, but does not make payments by default, which means that it is very likely that it will default without knowing it. What's even more infuriating is that the interest rates of these online loans are very, although under the guise of Internet finance, the actual loan interest rates are much higher than those of credit cards.

Someone has calculated that Meituan's monthly interest payment is 18% per year, which is simply usury, which is why Internet companies like to do finance, and this kind of loan has not been reasonably supervised for a long time, resulting in this model is very chaotic, many young people are on the set, they think that the loan amount of the Internet platform is high, more convenient, but in fact, they only introduce bank funds, so in order to make a profit, in the bank's loan interest rate, there is a lot to add, so in fact, The interest rate on loans on internet platforms far exceeds that of banks.