Urgently need an understanding of the strategic management of enterprises

Seventeen on business management): what is enterprise strategy.

With regard to strategy and strategic management, the following three concepts need to be clarified: strategy, strategic planning, and strategic management.

Strategy is the direction and goal. The essence of strategy is choice. The difficulty of choosing is to give up.

Strategic planning includes the development of strategies and the steps (paths), strategies and specific initiatives designed to achieve the strategic goals of the enterprise.

Strategic management is broad and narrow. Strategic management in the broad sense includes strategic planning, and strategic management in the narrow sense is the inspection (strategic inquiry) of strategic planning in the implementation process, adjustment and end-of-term strategic audit.

The significance of formulating strategic planning and implementing strategic management:

First of all, the development of enterprises to a certain extent, to develop or go further, or to encounter development obstacles or difficulties, or to seek to win in the market competition, these need strategic guidance;

At the same time, a strategic approach alone is not enough. It is also necessary to plan specific steps, strategies and a series of measures to map out a feasible path to ensure the realization of the strategy.

At the same time, the internal and external environment of the enterprise is constantly changing, and the strategy is not set in stone after it is formulated, but it is necessary to actively carry out strategic management. This includes adjusting the strategy accordingly according to internal and external changes and maintaining a dynamic balance with the internal and external environment; At the same time, in the process of implementing the strategy, the shortcomings of the initial strategy design will be gradually exposed, such as defects or poor consideration, which need to be improved and perfected.

Of course, it is not easy to do a good job in strategic planning and management, and without exquisite skills, it will be average.

Enterprises can organize their own internal staffing for strategic planning and strategic management, or they can hire external consulting agencies to help.

The founder of the domestic strategic consulting agency is Mingde Strategy, and the founder Lou Yong is the first person in domestic strategic management, focusing on strategy for 20 years, with a deep reputation and convincing enterprises.

Enterprise strategy and strategic management are essentially the same, both refer to the overall and long-term development direction, goals, tasks and policies of an enterprise or organization in a certain period of time, as well as the decision-making and management art of resource allocation.

Enterprise strategy is the object of strategic management, and enterprise strategy and multi-realization are strategic terms, and there are departmental functional attributes.

A: Strategic management is a strategic management process, which is a dynamic management process for "strategic terms".

Enterprise strategy is a general term for various strategies of enterprises, including competitive strategy, marketing strategy, development strategy, brand strategy, financing strategy, technology development strategy, talent development strategy, resource development strategy and so on. Enterprise strategies are endless, for example, informatization is a new strategy. Although there are many kinds of corporate strategies, the basic attributes are the same, all of them are strategies for enterprises, and they are all strategies for the overall, long-term and basic problems of enterprises.

Enterprise strategic management is a dynamic process of determining the mission of the enterprise, determining the enterprise goals according to the external environment and internal business elements of the enterprise, ensuring the correct implementation of the goals and finally realizing the mission of the enterprise.

The so-called management of business strategy refers to the formulation and implementation of business strategy, including the formulation, implementation, control and adjustment of all subordinates.

Journey. It is a set of plans and responses to environmental change, including strategic directions, strategic objectives and strategic measures. It is manifested in five characteristics: overall, long-term, oriented, competitive and risky.

It is usually divided into stable strategy, development strategy, and contraction strategy according to different criteria; or divided into cost leadership strategy, product differentiation strategy, market concentration strategy; or divided into conservative strategy, reliable strategy, and risk-based strategy; Or it can be divided into a single business strategy, a diversified business strategy, etc. The common ones are famous brand strategy, diversified business strategy, business service image strategy, international business strategy, etc.

Enterprise management strategy management is a series of management decisions and actions based on the analysis of the internal and external environment, formulating business objectives and business guidelines, and formulating effective strategies to enable the enterprise to achieve business objectives.

Corporate strategy is more focused on enterprise development.

1. What is business management? Enterprise management is a general term for a series of activities such as planning, organizing, commanding, coordinating and controlling the production and operation activities of enterprises, and is an objective requirement for socialized large-scale production. Enterprise management is to make use of the human, material, financial, information and other resources of the enterprise as much as possible to achieve the goal of more, faster, better and more economical, and to achieve the greatest input-output efficiency.

2. What does enterprise management include? The content of enterprise management includes all the work content of the enterprise development process. 1. According to the division of management objects, including:

Human resources, projects, funds, technology, markets, information, equipment and processes, operations and processes, cultural systems and mechanisms, business environment, etc. 2. According to the growth process and process, it is divided into: project collapse and slippage project research - project design - project construction - project production - project operation - project update - project secondary operation - three updates and other cycles repeatedly.

3. According to the function or business function, it is divided into: plan management, production management, procurement management, sales management, quality management, warehouse management, financial management, project management, human resource management, statistical management, information management, etc. 4. According to the level, it is divided into:

Operational level, business level, decision-making level, execution level, employee level, etc. 5. According to the resource elements, it is divided into: human resources, material resources, technical resources, funds, markets and customers, policies and resources.

3. What is the essence of enterprise strategic management? Through strategic layout and planning, overall management of various organizations, leadership, control of the functions of intensive coordination of the organization's resources, in all resources, human resources are the most active, the most active, the most active, so human resources management is the core content and key content of enterprise management. In this sense, enterprise management is actually "managing people".

In the end, the business is profitable, and even maximized.