What should I do if the restaurant business is not good? Let s do it.

In recent years, the catering industry has developed rapidly, and the competition is also very fierce.

So, how to increase turnover when encountering poor business in restaurants?

1. Discount marketing, not just discounts.

Many bosses confuse marketing with **, thinking that marketing is **, and the restaurant business will be discounted as soon as it is poor, and it will be 6% off when they see a 20% discount on the neighboring store, but in fact, the discount is not a good medicine to save business, and even many restaurants will die on the blind discount. Discounts can be used as an adjunct, and marketing is the main thing.

For example, there is a Dayu hot pot in Chongqing that has a "look at the constellation discount" activity, different constellations have different discounts, such as 9% off for Aries and Taurus, 9% off for Gemini and Cancer, 2% off for Aquarius and Pisces, and all other constellations are discounted.

Behind the discount, it's actually marketing. When customers receive this activity information, they will inevitably think of a friend of a certain constellation around them and share it, which invisibly drives the advertising information and the improvement of store customer flow.

2. Take advantage of holiday marketing to stir up the taste buds of diners.

In the off-season after the Spring Festival, there are also some small consumption hotspots, such as Valentine's Day and Women's Day, which will be a small peak of consumption.

For example, a restaurant in Nanjing launched an event a week before Valentine's Day: as long as a couple enters the restaurant with roses on Valentine's Day, the whole audience will be folded. In addition to handing out leaflets and promoting on Moments, they also cooperated with several flower shops near the restaurant, and once someone went to buy flowers, they told them that there was a restaurant here for activities, and couples could get a discount on roses on Valentine's Day.

Needless to say, the restaurant was sold out on Valentine's Day. In the off-season after the holiday, take advantage of marketing to obtain a double harvest of word-of-mouth and popularity.

3. Advertising + tools "should be combined with the outside" to bring additional results.

When business is poor, in addition to improving customer flow, topic popularity and brand potential through marketing means, restaurants also need to work hard to build brand competitiveness. In the environment of large market competition, business management is also like a boat against the current, if not advance or retreat, if the business can not make a strong voice in brand communication, then it is very likely to slump.

In this case, catering companies can use the powerful marketing potential of online advertising to spread word-of-mouth online and drive store traffic offline.

Then you can take a look at the article "Zheng Lijin's Small Restaurant Turnaround Experience", which is an experience article dedicated to the restaurant business, and there are many ready-made practical experiences. When you look at it, you understand everything. Good luck.

A restaurant is a place where people usually go out to eat, and eating is not only a meal, but also a mood. What to do if the business of a small restaurant is not good, you can also carry out some free activities for some products, and the original price of other products, and do some promotional advertising. You can also carry out the current network for promotion and publicity, such as WeChat** circle of friends, you can eat at a very low cost, so that everyone feels that they have taken advantage.

In the event of holidays or holidays, do some publicity and innovation to attract more guests, and also carry out irregular improvement and innovation in the product, investigate and understand the dining situation of consumers, and then better upgrade and innovate the product to better meet the needs of many consumers.

Catering. What to do if the business of a small restaurant is not good, is it because of the poor geographical location, there is no long-term stable source of customers, who are the main consumer groups, and better position the hotel. It is important to have your own signature and specialties in terms of the quality and quality of the meals, which will also attract more customers.

The quality of food affects people's health, and it is also very important. In terms of environment and hygiene, restaurants should create a good environment for diners, and should also pay attention to the hygiene management of the store. It can't be too high on **.

The attitude of service is not very good and enthusiastic. If there are these problems, they can be dealt with and solved, and they can also be of great help in improving the business of small restaurants.

Summary. There are too many choices for customers, and relying solely on products cannot completely conquer customers. The restaurant industry has entered the "theater era", which requires the "coordination and coordination" of various roles, and it is necessary to find ways to impress customers.

The staff, the interior decoration, and the coordination of the various tasks will create a restaurant atmosphere. A little bit of care can be touching.

There are too many choices for customers, and relying solely on products cannot completely conquer customers. The catering industry has entered the "theater era", which requires the "coordination and matching" of each role, and it is necessary to find ways to move customers. The staff, the interior decoration, and the coordination of all the work will create a high-profile atmosphere in the restaurant.

A little bit of care can be touching.

Change your marketing strategy, do the campaign appropriately, and provide popularity.

Increase the space for selection.

Hello, a few more points.

Can I introduce it.

OK. Young people are gradually becoming the main consumer group.

They demand visual pleasure while consuming.

The interior decoration can be a little newer.

In addition, fresh topics are also very attractive, such as the Museum of Broken Love, which was very popular before.

You can make a theme.

There are many factors that affect the bad business of a hotel, and the following aspects can be considered.

1. Dishes. First of all, I hope that the owner will review the quality of the dishes in the store, and now consumers choose more "selection" rather than "multiple choices", and there is a popular product in the store that can also attract enough diners to come, and they can put more effort into the category and quality of the dishes.

Second, the location of the store.

In terms of store location, high-quality locations can highlight the advantages of stores, and large locations are preferred, but it should be noted that the rent of this kind of location is higher, and there is still a certain pressure on catering practitioners with limited funds. I hope that the shopkeeper will measure the amount of surrounding ** to determine whether it is an obstacle to the business district environment, and if so, he can consider relocation.

3. Business issues.

In the process of store operation, ** activities are indispensable, which is a very effective way to attract consumers, and at the same time, the store's service must keep up, and gain the trust of consumers in order to increase the return rate of customers. Store owners can take coupons, discount coupons, free dishes, etc., and at the same time, the publicity means need to keep up, and send flyers when the environment allows, or carry out Internet celebrity-style Kumamon publicity to increase customer flow.

Fourth, the way of sale.

Now is a society where dine-in and take-out are evenly divided, and sometimes the proportion of take-out is still very large, so it is recommended that the owner open a take-out sales method to increase the number of orders and increase the income.

It is not so easy to engage in the catering industry, you need to use it on the basis of your own knowledge and ability, or you can continue to accumulate some operational knowledge in the later stage, visit more catering stores, refer to the operation methods of other restaurants, and use it for your own use.