How much profit is the Tmall store? How much does it cost to open a Tmall store?

<> store can get 100 yuan red envelopes for every 5,000 yuan of purchases, and up to 4,800 yuan of purchase red envelopes throughout the year. The red envelope can also be superimposed with the red envelope and discount at the same time as the retail pass, so that you can make money while purchasing.

This seems to be a benefit of RetailPass Super Member, but becoming a Super Member is an entry condition for "Tmall Store", so. 4) Add the benefits of Tmall Store to transform the in-store environment.

Tailor-made store decoration planning for small stores, transform the store environment into a clean and high-end environment, so that customers love to shop more and want to buy more. Missing a sentence: don't forget to pay for the renovation yourself.

1) Join the Tmall brand authorization of the benefits of Tmall Store.

On the basis of retaining the name of the small store, Tmall elements are added from the store signs, store decoration to sales materials. Basically, it is to help you increase the trust of strange customers, and at the same time, it can give the Tmall store brand a sense of existence.

2) Join the Tmall shelf of the benefits of Tmall store.

High-quality and best-selling products such as Tmall online hits, Tmall international hot-selling imported goods, and rural ** [Taoxiang Sweet Selected Agricultural Products] will be on the Tmall shelves. Exclusive first-chain channel supply to help you get rid of the difficulty of purchasing and selecting goods, attract more customers, and improve the gross profit space of small stores. Use your space to do Jack Ma's business.

However, it is good to be able to make money.

Tmall stores are more expensive than ordinary convenience stores, and business is not very good.

Expenses to be prepared for entry:

1. Tmall deposit: If it is a brand *** or a specialty store, if it has a TM trademark, you need to pay 100,000 yuan, and if it is all R trademarks, you need to pay 50,000 yuan. For franchised stores, 150,000 yuan is required for those with TM trademarks, and 100,000 yuan for all R trademarks.

You can calculate it according to the trademark you provide.

2. Tmall technical annual fee: divided into two levels of 30,000 yuan or 60,000 yuan, the technical annual fee will be refunded according to your sales amount in the current year, for example: whenever an order is traded, Tmall will deduct the commission charged in real time.

This commission is charged to the annual technical fee you paid for the year. This technical annual fee will be refunded!

3. Tmall fee "commission": that is, whenever an order is traded, Tmall will deduct the commission charged in real time, and this charge is generally 3%-5%!

E-commerce settled. As of October 30, 2012, 87 independent B2C** companies have entered Tmall. Among them, Dangdang.com, the No. 1 B2C** book retailer in China, has brought all self-operated categories, including 800,000 book categories and more than 300,000 department store categories to Tmall, and the prices will be synchronized.

It is understood that Dangdang.com is to settle 800,000 kinds of book categories and more than 300,000 kinds of department stores at the same time on Tmall, and has entered the trial operation stage of goods uploading and store decoration. In addition, special services such as cash on delivery in 800 cities and next-day delivery in 150 cities will also be supported on Tmall.

Hello, I'm glad to answer for you, the process of opening a store on Tmall 1, turn on the computer, open your browser and enter Tmall directly in the search box; 2. After clicking to enter, there is a merchant on the right that supports clicking and then comes out to settle in the click merchant; 3. Click in to enter this page, and then click Welcome to settle in As for how much money you need depends on the type of store you operate (1) Brand ***, specialty store: 100,000 yuan with TM trademark, all 50,000 yuan for R trademark; (2) Franchise stores: 150,000 yuan with TM trademark, all 100,000 yuan for R trademark; (3) Description of special categories, 1. Store type, with a margin of 150,000 yuan; 2. Franchise stores that operate special goods (such as fruits, imported goods, etc.) that have not applied for registered trademarks in Chinese mainland, with a deposit of 150,000 yuan; 3. Tmall operates the major categories of "books and audio-visual", "service categories" and "electronic ticketing vouchers", and the deposit collection method:

50,000 yuan for specialty stores and 100,000 yuan for franchised stores; 4. Tmall operates a major category of "medicine and medical services", with a deposit of 300,000 yuan; 5. The deposit for "online games and QQ", "phone bill communication" and "tourism" is 10,000 yuan; Merchants operating on Tmall must pay an annual fee. The amount of the annual fee is divided into two levels: 30,000 yuan or 60,000 yuan.

1. First of all, the deposit and annual fee, if the merchant just wants to open a very ordinary Tmall store, the guaranteed store opening capital cannot be less than 100,000. If the category is slightly more popular or the store type is a little more special, it will take 300,000 yuan to go up. For example:

Tmall Pharmaceutical needs to pay a deposit of 300,000 yuan just to settle in. There are also some deposits with TM trademarks that are also about 15; The R target is 5-100,000.

2. Operating costs: 1) Store decoration: high-grade, the minimum is 50 months of Xinwangpu, or the extended version of 68 months, and the flagship version of a year seems to be taking physical photos:

Ask someone to shoot, whether to bring a model, whether you need an external model or a domestic model. The price of the exterior model is relatively high, and this can be consulted with the photography company. Generally, the external models are basically thousands, and the domestic models are much cheaper, and a product is basically 5-80, because the price is different.

It's hard to say how much.

Stage 1: Settlement Application, Inquiry of Application Eligibility, Preparation of Materials, Submission of Entry Materials, Stage 2: Review of Brand Evaluation, Qualification Review (Preliminary Review and Review) Stage 3:

This is the process of opening a store.

Tmall store type.

There are four types of stores on Tmall: ***, specialty stores, franchise stores and stores***, and the deposit you pay is different for different stores.

***。If the trademark has TM, the deposit is 100,000 yuan, and if it does not have TM, the guarantee is 50,000 yuan.

Store. If the store has a trademark with TM, the deposit is 150,000 yuan, and if it does not bring Chang with TM, the deposit is also 50,000 yuan.

Stores***.

The margin of the store *** is 150,000 yuan, and with your category margin, it will be about 200,000 yuan.

Other Fees. Operating expenses, your store design, decoration, promotion and other expenses, this part also needs to spend a part of the money, calculated to open an ordinary Tianyan's cat shop costs about 200,000 yuan.

Summary. It is difficult to open a Tmall store without a principal of 200,000 yuan, so if you want to open a store well, the principal must be sufficient.

1. To apply for Tmall, most store types require the registered capital of the merchant's enterprise qualification to reach 1 million yuan or more, and now the company can be opened, and the registered capital of 1 million yuan is not a big problem for the boss, and some categories require the company to be established and continue to operate for more than two years, with general taxpayer qualifications.

2. It is necessary to pay a Tmall deposit to open a store in Tmall**, and the specific payment standard of Tmall guarantee will be decided according to the type of store opened by the merchant and the trademark qualification held, and the main fee to be paid is in the range of 50,000, 100,000, 150,000, and the deposit mainly depends on the trademark and category, as well as the type of store, such as** The R mark of ** women's boutique *** is 50,000, and the TM mark of ** women's boutique *** is 100,000.

3. The annual fee for Tmall software service is also one of the fees that merchants must pay to open a store, mainly according to the first-level category of the store opened by the merchant, which is 30,000 and 60,000 respectively, and the specific is also determined according to their own categories, such as ** 60,000 for women's boutiques, and 30,000 for milk powder, complementary food, nutrition and snacks.

Remarks: Merchants must pay an annual fee for software services (hereinafter referred to as the "annual fee") for operating on Tmall, and the annual fee amount is divided into two tiers of RMB 30,000 and RMB 60,000 with reference to the first-level category operated by the merchant, and the corresponding annual fee standards for each first-level category are detailed in the "Tmall 2019 Annual Fee Software Service Fee List for Various Items".

4. In addition to these fees, in the process of opening a store, a transaction of buying ** will be extracted by Tmall to take a certain percentage, as the Tmall software service fee rate, the software service rate is different, and the specific is also determined according to their own categories, such as the annual service rate of the software of ** ladies boutique *** is 5%, and the annual service rate of the software of snacks and nuts is 2%.

To sum up,Open Tmall point without two or three hundred thousand can't be opened,Just join the deposit of Tmall is calculated in 10,000,In addition,You have to pay a service fee,Add some decoration store costs、The cost of purchase,And promotion costs,The cost of investing in opening a Tmall store is very high,People with little experience,It is recommended not to join blindly。

1. Turn on the computer, open your browser, and directly enter Tmall in the search box; 2. After clicking to enter, there is a merchant on the right that supports clicking and then comes out to settle in the click merchant; 3. Click in to enter this page, and then click Welcome to settle in.

How much you need depends on the type of store you run.

1) Brand ***, specialty store: 100,000 yuan with TM trademark, all 50,000 yuan for R trademark;

(2) Franchise stores: 150,000 yuan with TM trademark, all 100,000 yuan for R trademark;

(3) Description of special categories, 1. Store type, with a margin of 150,000 yuan;

2. Franchise stores that operate special goods (such as fruits, imported goods, etc.) that have not applied for registered trademarks in Chinese mainland, with a deposit of 150,000 yuan;

3. Tmall operates the major categories of "books and audio-visual", "service categories" and "electronic ticketing vouchers", and the deposit collection method is: ***, 50,000 yuan for specialty stores, and 100,000 yuan for franchised stores;

4. Tmall operates a major category of "medicine and medical services", with a deposit of 300,000 yuan;

5. The deposit for "online games and QQ", "phone bill communication" and "tourism" is 10,000 yuan;

Merchants operating on Tmall must pay an annual fee. The amount of the annual fee is divided into two levels: 30,000 yuan or 60,000 yuan.

In fact, the entry fee is similar to the query method of the check-in conditions: first determine the product category, then determine the store type, and then determine whether the trademark is R or TM mark, and each step is changed in order, and the cost of entry will be different.

The fee consists of three parts: security deposit, software service annual fee, and software service fee.

The software service fee is paid according to a certain percentage of your sales (referred to as the "rate") after successful settlement, and does not fall within the scope of the settlement fee we introduced to you today. We focus on the first two, the margin fluctuates between 5 150,000 yuan, and the annual software service fee is divided into 30,000 yuan and 60,000 yuan according to different categories.

Let's first talk about the store deposit: Tmall set up this item mainly to make merchants abide by the rules of Tmall operation and create a better operating environment.

In the event of a violation by the merchant, it is used as a guarantee for the payment of liquidated damages to Tmall and the consumer. If you plan to settle in *** and specialty stores, the deposit for the store with TM target is 100,000 yuan, and the deposit for the store with R target is 50,000 yuan.

Franchise stores add 50,000 yuan on the basis of *** and store fees. If you want to open a store***, then the cost is 150,000.

Let's talk about the annual fee for software services, which is divided into 30,000 yuan and 60,000 yuan according to different categories.

What should be reminded here is that sales can be reduced if they reach the amount specified by Tmall. We still take makeup, perfume and beauty tools as an example, the annual fee for software services is 30,000 yuan, and the annual sales reach 360,000 yuan, which can be returned to 10,000 yuan, and 1.2 million yuan can be returned in full.

**What should newbies pay attention to when opening a store? What improper actions can lead to store closures? In fact, so far, we have not seen the official clear rules for closing stores and forcibly removing from the shelves, according to the respective situation of Taoyou stores, we have summarized some of the situation of closing stores, **novice store opening reference, not necessarily represents**official actual punishment application.

Reason 1: Frequent and large price changes.

There are two kinds of price changes, one is to continue to make large-scale changes to their own babies, and the other is to change the baby's ** by more than 50%.

**The system has been continuously improved, especially for this kind of speculative behavior. The system will automatically monitor the above two price changes as soon as possible, and directly deal with the store, even the whistleblower does not need it.

Reason 2: The transaction of the store is too dense, and the contrast is extremely strong.

This is going to involve swiping orders, like this kind of seemingly worry-free and labor-saving thing, ** store sellers can't actually touch it, even if they swipe orders, there must be a limit. To put it simply, the careless ** store seller has completed all the orders to be operated in one day in one go. 20 orders were completed in an hour, but only 23 treasures were sold in one day, and only 3 orders were sold outside of this hour.

Do you think ** will believe that these 20 orders are real transactions?

Those who open ** stores hope that their stores can go smoothly and smoothly, and the traffic is rising, but almost every seller has encountered the reasons for the decline in traffic, and only by finding the real reasons for the decline in traffic can we formulate targeted solutions to save the declining traffic. The joint seller has formed a learning and growth circle, and the first few digits of the skirt are three, six, eight, four, four, four, four, and then seven, seven, seven, six, and you can find a set of operation materials and store plug-ins for free.

Importantly, the chances of this being detected are very high. It doesn't take too many times, it only takes a few times ** to automatically close your store, and you don't need to be reported.

Reason 3: Continuously complained and reported by multiple people at the same time, and was verified.

In this case, to tell the truth, there is no doubt about death. Even if it is not sealed, it will be the same end.

**Open a store**Please remember that the essence of doing business is to do business, and harmonious wealth and honest management are always the magic weapons for long-term prosperity in the business field. So it doesn't hurt to manage your customer service to make sure you can give your customers the most comfortable user experience, but it can also bring you repeat customers or settle any disputes that may arise. At the same time, don't be harsh and mean to your peers, otherwise you will be easily retaliated against with a grudge.

Reason 5: The store collection is not done well.

**The proportion of store collections for opening a store is basically fixed relative to each category. This also means that if the ratio of your sales volume and store collection is very different from the fixed value of the industry, you will also be investigated.