Do you know what an operational mindset is?

I have subscribed to a logical thinking program before, and I mentioned operational thinking, and the main point of view is that the so-called operational logic is to hand over all the troublesome and difficult activities that need to consume brain cells to the operation team to do, and only present users with the simplest and most convenient way to obtain information, simplify the user's difficulty as much as possible, and present a perfect service interface.

Just take a simple example, when we want to go out and book a ticket one day, if there is no travel software such as Ctrip, we have to do a lot of troublesome work, we need to find every travel company that has the destination we want to go to, compare each of their routes and time and factors, and finally often lose patience and confidence in the face of the vast data, and finally choose a random airline flight.

And this is where the advantages of software operation come into play. The operation team enters all the routes of all airlines in the app in advance, lists all the direct connecting flights in each time period, and uses a concise and clear way to let customers in need directly see the routes that meet their needs, which greatly shortens the time that passengers need to spend on preparation. <>

Leave all the time-consuming, energy-consuming and labor-intensive things to the behind-the-scenes operation team to do, only presenting users with a simple and clear choice in line with the actual situation, saving users' time to choose and bringing them rave reviews.

Of course, the operation is not only reflected in this aspect of customer service, but also includes the promotion of their own products. As the saying goes, good wine is afraid of deep alleys, and no matter how good the product is, it can't be promoted without customers to experience it, which is what operators need to do.

I think operational thinking is to form an overall operation system in the mind, have an overall operation structure, know how to operate better, be able to fully understand each product they operate, and can make the operation achieve a good effect, and improve the conversion rate in all aspects through operation.

In fact, I didn't know what operation was before, and what was operational thinking, and I only learned it since I did the operation job, and I really understood it. The work I am engaged in now is the operation of the Internet, which is equivalent to the maintenance of the later stage, and the customers will flow to us for operation and maintenance after the sales contract, so the thinking we need to have is to have an overall operation thinking.

You need to have comprehensive qualities, such as your logical thinking ability, interpersonal skills, problem-solving skills, language expression skills and communication skills, etc. And I need to have a very clear mind and have a very clear judgment about things. I need to use my operational thinking to effectively improve the conversion rate of the store during promotion, that is, ROI.

The operational thinking I have is to fully and systematically understand some of the products I want to operate, including advertising tools, including some marketing knowledge of the Internet, etc., and form an overall operational structure in my mind, and know when to do what to produce results, which will be more meaningful.

Especially during the event, we will increase publicity efforts, and strive to improve some of the product structure of the store itself, and improve the conversion rate of the store through operational thinking.

Operational thinking is to have a set of methods and strategies to guide operational behavior to continue to develop in a good direction in operational work.

Taking Xin** as an example, operational thinking needs to find several focuses.

In terms of operation, everything is based on the needs of users, and it is necessary to infer the psychology and preferences of users according to the new style they participate in, according to the number of tweets read and feedback, that is, the number of comments, and the content of messages, and adjust the content of tweets in a timely manner, taking the actual needs and likes of users as the starting point.

After understanding the user's psychological preferences, you can often do some interaction with the user, such as leaving a message, questionnaire evaluation, etc., to increase the user's stickiness and activity, and prepare for the next benefit of the platform.

According to the style of their platform and the psychology of users, they should develop products that meet the psychology of users, which can be micro-courses or product recommendations, etc., at this time, we should take service as the top priority, and the purpose of service is to satisfy users, and only when users are satisfied, the platform can survive.

In the end, all operations are inseparable from profits. In operation, it is necessary to focus on sales volume and consider exchanging the least cost for the greatest benefit.

Therefore, operators are required to have a strategic vision and a very clear plan for the content in their work. Maintaining the depth, breadth, and newness of the team's thinking, and the intensity of execution, is not efficient, this kind of high-intensity work, it is difficult to complete without love.

Then, while doing a good job in content pushing, learn to draw inferences from one another, be good at summarizing experience, be good at developing new markets, continue to learn fresh knowledge, increase the reading range, expand your horizons, and prepare to fill in details and tactics, come up with eye-catching ideas, continue to attract users, and achieve ideal operational results.

For operation personnel, it is necessary to have some ways of thinking, products have product thinking, and operations also have operational thinking.

Operational thinking is simply the way of thinking that needs to be mastered in operational work.

For example, gamified thinking: Having a gamified mindset can help us deal with the user relationship that is close and easy to leave, and build an effective user onboarding program.

Steps to Gamified Thinking (Thinking Path):

With the thinking path in place, the problem we need to solve is "user activity", and the goal is "improvement", so the component dimensions that we can disassemble that affect "activity improvement" are reading content, likes, text comments, and UGC. After clarifying the components, let's take a look at who the target group is - "post-00s", a group of young Internet new forces, their core motivation is personalization and self-identity, and their behavioral habits are reading pictures and selective browsing. Gamified Thinking Teardown Table.

Components of Gamified Thinking:

Of course, there are many other thinking: such as scene thinking, platform thinking, review thinking, and so on!

Our bank is systematically combing the operation thinking, welcome to communicate together**!

User thinkingIn the operation of all memory new media, the service object is the user who uses the product, so you have to understand what the user needs and what are the pain points of the user? You can find the solution.

Whether it's a tweet topic or an event planner, the user's mindset should always be part of your work.

Goal thinking: You need a goal to do anything, and you need to know exactly how you should go every step of the way. What is your target customer, there is a good saying, marketing for everyone is no marketing, and the target customer must be straight ahead.

What was your goal in planning this event? Is it branding? Is it to get potential users?

Is it to increase sales? Or to increase user loyalty.

Data thinking: To do any activity, you need to look at the data, which is the measure of whether you have reached your goal. For operations, the first thing every day is to check the data, the data can make your operation work clear, know what title users like, what content is high posture rate, etc., and adjust your direction according to data feedback at any time.

Review thinking: The review is the value of summarizing past experience. Whether your campaign is successful or not, a review is required.

If it is successful, summarize the reasons for the success, and you can continue this routine in future activities. If it fails, summarize the reasons for the failure to avoid secondary errors.

Other thinking: Operational thinking is much more than that, you need to understand and summarize in your work.

It seems that after Juneteenth, they forget to study, because children don't have to study. However, the promised things can not be easily given up, the seventh day: the course to listen to when you get off work, and then strengthen it again before going to bed, so that you can write down the code words all the way on your mobile phone: the application of operational thinking.

Anytime it includes major events in life, recruiting boyfriends with this thinking is invincible, why haven't I listened to this course before, otherwise, hehe Because everything is the embodiment of the transaction, if you operate with the thinking of love, it will definitely be successful, because you are a product in itself, sell it to lovers, and treat lovers as important customers, and eventually you will be able to get rid of the single That is a kind of operating model.

First: break the way you reflect on the problems you face, the six-word mantra: goal - method - action.

Find a way according to the goal, act quickly, adjust the method according to the effect, and then act quickly (execution).

Step out of your comfort zone, deliberately train according to your goals, and think about more than three methods, the specifics of each method, until a new thinking pattern is formed.

Second: specific and delicate processes to achieve results.

Nian filial piety began to design to the shelves to the customer experience to repurchase all aspects of the cautious fight, the need for fine processes, the existing process and then have solutions, when the project operates, according to the early stage of the project, implementation, the later things: according to the operation data to see the problem appears in the **.

Project 10 major items and 19 secondary subjects: project objectives, competitive product analysis, differentiated positioning, channels, uses, project preparation period, project implementation steps, project review period, etc.

There are three keys to process combing:

1.Experience planning system: not the same as experience, deliberately built for future goals.

2.Competitiveness System: Thinking, Ability, Energy, Wealth.

3.Resource system: financial resources, connections, mentors, personal strengths.

Life is a process of constantly surpassing oneself and pursuing better results in the process of constantly moving forward.

This article is mainly derived from Huang Youcan's "Reflections on the Light of Operation.

Why have operations?

After a product appears, it needs to interact with the user to be valuable. Operation is to promote users to be active on products and bring more consumption through content, products, communities, activities and other operation methods;

In the process of operation, the product still needs to be constantly iterated and adjusted. Products and operations interact with each other.

Compared with the market, the operation is more grounded, and it should be implemented on various product data such as visits, traffic, retention rate, and activity rate.

What does operation do?

The so-called operation is to achieve the functions of "user acquisition, user payment" and "maintenance of existing users" through various means and methods.

User Acquisition User Payment] requires the operation of information distribution, propagation logic, and traffic acquisition. [Retention of existing users] requires communication and interaction with users under the number of users of different sizes, so as to better control the expectations, composition and experience of users.

An excellent operator must be a first-class operator.

Because of the rapid changes in the Internet world, the specific work content of the operation is not fixed, and will change with the mainstream product form and the operation and communication logic of the entire Internet world, so an excellent operation must have a strong learning ability. It is not only necessary to pay attention to the specific means and techniques, but also to think about the underlying logic under a lot of appearances.