What should I do if the business of the community hairdresser is not good?

Start by finding your own shortcomings. At the beginning, business was good, but then business was bad, and the only reason was that there were fewer repeat customers. Why are there fewer repeat customers, either the service is not in place, or the head is not good, or others think that there is no value for money.

Secondly, a barber shop can't make money just by cutting a few heads, and it mainly makes women's money. To have new ideas and tricks, the barbers in the shop should go out to study diligently, keep up with the times, and know what kind of perm is needed in this era, such as the current fashion and the like, go online more, and understand more about what kind of avant-garde is needed at the forefront of the times. Some barbershops were smash hits, but later because of conformism, eating old books, business declined.

Again, more publicity. Engage in gimmicks. Do more activities such as what card discounts, how much to give away, pull banners outside the store, etc., to slightly increase the **, and then greatly discount.

Improve the image of the storefront, but give customers discounts, so that people will come. You know, customers always want the best but they want the cheap, and they also have a mentality that cheap and good goods, so they always choose between contradictions.

It also depends on what stage of the store you are taking, there are oversized ones, there are one house. Depending on your consumer group, do your homework.

Generally, the community hairdresser has its own fixed customers, if this business is not good, then you really don't know much about running a hairdresser. There is an article on the Internet called: Wang Lingdan's hairdresser turnover experience, this article is a must-see for opening a hairdresser.

Sort out the 3 core passwords, understand them thoroughly, absorb them, and then execute them ruthlessly, and you will definitely be able to make high performance. First, do the things at hand well, cut every hairstyle well is to focus on the present, do the things in front of you, don't think about it, there is no shortcut, what work you are doing now will do this job well, do it with your heart, and do it better than others. Whether this hair is cut carefully, whether it is very dedicated to cutting, or so-so 3 minutes to finish, you know best, of course, customers can also perceive it.

The result of concentration and perfunctory is definitely different. What to do if the hairstylist's performance is very low, 3 passwords make you a high-performance designer Second, take care of the existing customers What does it mean, it is to cherish the customers in front of you. Customers are accumulated one by one through your service, and if you recognize you, you will stay.

Why is Ah Jing's performance high, there are many old customers, there are many designated customers, in addition to doing technology with heart, his hospitality is also done well, sometimes the guests do perm and dye, he takes care of it properly, as long as it is the meal, what claypot rice, milk bread wants to eat, he is ready. Some aunts and aunts, he will pinch the shoulders and massage them, accompany the chatter, and those aunts and aunts giggle. The old customers are really not how awesome the technology is, but the customers are doing well, and the relationship is good, so I recognize you.

Third, build a personal brand Learn to use the network to shape yourself, use WeChat to build yourself, and operate yourself as a brand. It's nothing without a brand, obscure, who birds you. To summarize these 3 points, it is:

Focus on the present, focus on technology, do a good job of customer service, keep customers, promote yourself, and build a brand. Just such a line of thought, just such a logic, do you say it makes sense. Work on these 3 passwords.

This may be because many people prefer to do their own hair at home rather than going to the hairdresser.

In addition, it may also be due to the development of technology, which has made the hairdressing industry also change, such as the emergence of technologies such as smart hairstylists.

1. Decoration style.

2. Barber utensils.

3. Hairdressing and hair care products.

4. Communication with customers.

5. Find the reason from the location and audience.

Experience steps: 1 decoration style: each store has a different decoration style, attract different customers, according to the positioning of their own store to choose the appropriate decoration style.

2. Barber utensils: Some barber shop barber utensils are not clean, who wants to use a dirty comb to comb their hair. For example, the cleaning of the barber scissors, the cleaning of the barber comb, and the cleaning of the haircut cloth should be clean and hygienic.

3. Hairdressing and hair care products: Look at the gap with other barber shops from hairdressing and hair care products, some like high prices, and some like affordable prices.

4. Communication with customers: It is also necessary to find the reason from the communication between the barber and Gu Gai and the customer, and the barber must be able to chat with each type of customer.

5. Find the reason from the location and audience: find the reason in terms of geographical location and barber shop positioning, audience and barber shop positioning.