What are the benefits of being a new retail store?

Benefits of new retail for stores:

Changes in people: The relationship between traditional retail customers and merchants is divided into three types: random relationship, customers leave after buying, and it is difficult for merchants to contact customers, so it used to be very popular; Weak relationship, contact customers through SMS, WeChat, etc., but if customers do not see the information, it is difficult to sell; Strong relationship, that is, the establishment of a contact channel between merchants and customers, to meet consumers at any time, any place, any way to contact goods, merchants can also reach consumers anytime and anywhere.

In addition, today's shopping guide has begun to be micro-commercialized, so that the shopping guide can contact customers 24 hours a day. New retail is people-oriented, and businesses should find ways to meet the needs of consumers, truly play the role of shopping guides, and establish channel relationships with consumers.

Changes in goods: First of all, traditional retailers sell the spot in the store, but the goods on the shelves are all goods with a high dynamic sales rate, which does not meet the personalized needs of consumers, so merchants need to reshape the first chain, and new retailers can sell their own goods and sell other goods. Secondly, in the future, when consumers are digitalized, consumers will no longer simply buy goods, but need merchants to provide integrated and one-stop services, that is, to purchase a complete set of life solutions.

The program includes physical goods, virtual goods, service products, etc., and courses and knowledge can be commodities. Therefore, the new retail store must be a store that can provide three types of goods: physical, virtual, and service.

Changes in the field: When merchants gather consumers and provide them with corresponding goods and services according to their needs, the field changes completely. Consumers can go to the store to consume, or they can consume on PCs, apps, and smart speakers, and the place and scene have completely changed.

In the new retail era, consumers' shopping habits no longer emphasize too much on "retail places", but more on "retail scenes". Buying things is not the most important thing, stores, PCs, mobile terminals, smart speakers, etc., the most important thing is that the shopping scene mode can attract consumers to make decisions, buy more comfortably, and experience more extremely.

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We're happy to answer your questions! The new retail business includes: 1. Chain stores, supermarkets:

Including Yonghui convenience store, Bailian, Hema, Baiguoyuan, three squirrels, etc., have taken the lead in the new retail field. 2. Import cross-border e-commerce: the combination of online and offline, and efficient management of the back-end, on the one hand, to improve customer experience, on the other hand, to improve the company's operational efficiency and performance.

3. Agricultural special promotion, rural e-commerce: It solves the problem of sales of agricultural products and seafood into the city, makes it more convenient for urban residents to buy good things, and the new retail business model comes into being. 4. Fresh food chain stores:

With the online and offline layout of Baiguoyuan and Yiguo Fresh, the new retail model is undoubtedly the first choice for the fresh market with strong commodity experience. 5. Maternal and infant industry: The maternal and infant industry has entered a dividend period, with a large number of businesses and enterprises pouring in, and emerging e-commerce has begun to rise.

In the new retail era, the precise marketing of maternal and infant customers has become the key to the success of business operations. 6. Cosmetics industry: The cosmetics industry has a large number of products, complex specifications and models, fast seasonal changes, and strong timeliness, so enterprises should go deep into customer marketing, develop social networking and create experiential stores, open up omni-channel new retail scenarios, accurately market and operate management for customers, and ensure the long-term development of commercial enterprises.

Convenience stores. Nowadays, many convenience stores are combined with the new retail model to operate, and skillfully use online capabilities to provide residents with various products**, which can be a good foothold in the community, so that the products can be intelligently launched, and then realize services such as lightning delivery and same-day delivery, so that the needs of consumers can be met.

New retail for mothers and babies. Now many people have begun to sell maternal and infant products in various micro-stores or other shopping platforms, and the momentum is also developing very well, this is because after the opening of the two-child policy, people's demand for maternal and infant products is higher.

Fresh new retail. It has to be said that now that transportation is becoming more and more developed, what people want to eat can be satisfied through fresh new retail. In particular, after many fresh products can be delivered on the same day or the next day, the sales volume can be said to be booming.

The above four categories are the hot industries of new retail now, but new retail is suitable for any retail industry, mainly relying on its own suitable path.

New retail does not stipulate which industry, generally applicable to supermarkets, beauty industry, clothing industry, etc., mainly this online + offline interconnection.

Under new retail, the following industries are suitable for transformation to new retail, such as:

1. Chain supermarkets and convenience stores.

For example, Yonghui Supermarket, Bailian, Hema, Baiguoyuan, Three Squirrels and other leading new retail.

2. Import cross-border e-commerce.

3. Agricultural special up and down, rural e-commerce.

4. Fresh food chain stores:

Fresh food merchants and enterprises should quickly deploy online sales channels to achieve omni-channel data integration, and at the same time rely on offline physical stores to enhance customer trust, upgrade customer consumption experience, and allow customers to truly buy fresh and delicious fresh products.

5. Maternal and infant industry.

The maternal and infant industry has entered a dividend period, with a large number of commercial enterprises rushing in, and emerging e-commerce companies are springing up. However, difficulties such as customer maintenance, marketing promotion, and chain management have always restricted the development of the maternal and infant industry. In the new retail era, precision marketing of maternal and infant customers has become the key to the success of enterprise operations.

6. Cosmetics industry.

In view of the characteristics of the cosmetics industry, such as the large number of products, complex specifications and models, strong seasonality and timeliness, and strong customer marketing demand, commercial enterprises should go deep into customer marketing, build customer social platforms online, build experiential stores offline, open up omni-channel new retail scenarios, and ensure the long-term development of commercial enterprises with accurate customer marketing and operation management, and new retail is indispensable.

7. Department store real estate.

Based on the geographical advantages of real estate developers, department stores, commercial real estate, and commercial blocks should establish smart business districts for department stores to attract multi-category merchants to settle in and open experience stores, forming a new retail business form of online and offline integration. Based on the digital platform, it realizes unified management and operation of cashier, membership and promotion, builds a three-dimensional and multi-dimensional O2O scenario for consumers, precipitates cash flow, information flow and other data for enterprises, and finally forms retail big data.

8. Trade City, Professional Market.

Other industries: clothing, apparel; Home & Equipment; Beauty and more.

1. Chain supermarkets and supermarkets: including Yonghui convenience stores, Bailian, Freshippo, Baiguoyuan, Three Squirrels and other leading new retail.

2. Import cross-border e-commerce: online and offline combination, and efficient management of the back-end, on the one hand, to improve customer experience, on the other hand, to improve the company's operating efficiency and performance.

3. Agricultural special up and down, rural e-commerce: to solve the sales channels of agricultural products and seafood into the city, so that urban people can buy good things more conveniently, and the new retail business model came into being.

4. Fresh chain stores: With the online repentance of Baiguoyuan and Yiguo Fresh, the new retail business model is undoubtedly the first choice for the fresh market with strong commodity experience.

5. Maternal and infant industry: The maternal and infant industry has entered a dividend period, with a large number of commercial enterprises rushing in, and emerging electric wool merchants rising from the ground. In the new retail era, precision marketing of maternal and infant customers has become the key to the success of the company's operation.

6. Cosmetics industry: The cosmetics industry has a large number of products, complex specifications and models, strong seasonality and timeliness, so commercial enterprises should go deep into customer marketing, develop customer social networking online, create experiential stores offline, open up the new retail scene of omni-channel, and ensure the long-term development of commercial enterprises with accurate customer marketing and operation management.

7. Department Store Real Estate: Smart Business District**, based on the regional advantages of real estate developers, department store enterprises, commercial real estate, commercial blocks, etc. should establish a smart business district for department store real estate to attract multi-category merchants to join and open experience stores, forming a new retail business form of online and offline integration.

New retail is a data-driven pan-retail form centered on consumer experience, relying on big data technology, enabling zero-source-based large sellers to obtain accurate data of a large number of users, and driving the reconstruction of the relationship between "people", "goods" and "places".

Jack Ma's definition of new retail is: online and offline and logistics must be combined in order to give birth to real new retail. Offline enterprises must go online, online enterprises must go offline, online and offline plus modern logistics combined, in order to truly create a new retail.

The difficulty of understanding this sentence is much lower, and the combination of online and offline sales, combined with modern logistics, can produce new retail.

Let's take an example: we shop on online shopping platforms such as JD.com and **, this is online sales, and we go to Wal-Mart, Carrefour and other ** shopping, this is offline sales. And the combination of these two sales is the so-called new retail.

Wal-Mart, as a worldwide chain enterprise, is also the world's largest company in terms of turnover, and it is mainly involved in the retail industry, but for a long time, the company that has posed a huge threat to Wal-Mart is not Carrefour or Costco. It's the Internet company we know - Amazon, e-commerce has had a huge impact on Walmart. Wal-Mart has also begun to lay out the field of online shopping, taking Wal-Mart China as an example, Wal-Mart has launched Wal-Mart *** on JD.com, Sam's Club, etc., and Wal-Mart has strategically invested in Dada-JD Daojia to build distribution logistics in the same city, realizing the online and offline modern logistics system, which is the future form of new retail.

For a long time in the past, everyone thought that e-commerce would be the trend of the future, and offline brick-and-mortar stores would die. However, in recent years, the development situation of e-commerce has been flattening and has reached a bottleneck period. E-commerce giants have moved offline, and the physical industry has also begun to hit the hail network, which seems to be the prototype of new retail that Ma Yun said.

Of course, new retail is not simply online plus offline plus logistics, but also involves some concepts of omni-channel, big data, artificial edge intelligence, Internet of Things, etc., but if you understand it simply, you can understand it like this.

The purpose of new retail is to use big data and artificial intelligence technology to reengineer and optimize the retail process and realize the reconstruction of people, goods and places.

The new retail store must be many small and beautiful stores, and the ideal state is that the goods are around people, people are near the goods, and the online and offline ** are the same!

2. The key lies in the membership system, through user portraits, accurate site selection, optimization of product SKUs, reduction of terminal inventory and improvement of store floor efficiency!

3. Improve retail efficiency through smart terminals, such as face payment, unmanned vending, etc.

In October 2016, Alibaba's Jack Ma proposed the concept of "new retail" at the Apsara Conference; In March 2017, Suning Zhang Jindong put forward the concept of "smart retail" at the "Two Sessions"; In July of the same year, Liu Qiangdong of Jingdong published an article "The Fourth Retail Revolution" in Caijing magazine, and according to the actions of JD and Tencent, its essence should be the concept of "unbounded retail". Of course, in fact, all three of these statements have the same goal.

How to do new retail? Through the transformation of traditional stores, UPOS is used to intelligentize and digitize stores, implement membership marketing with CRM and other customer relationship management systems, digitize members, use online channels such as small programs to do community fission, leave the store, digitize marketing, and digitize goods through ERP and other systems, so that the entire business can complete the digital transformation and upgrading.