What are the so called cottages that people are talking about now?

For example, some people deliberately dress up their dogs like giant pandas, and after being seen on the street, people call them copycat pandas.

The word "shanzhai" refers to the territory where the mountain is king, and has the implication that it is not under official jurisdiction.

Shanzhai products": the first level is its material level, and the literal interpretation of "shanzhai" is: in the cottage, evading the management of the first class, popularly speaking, it is piracy, cloning, imitation, etc., an industry developed by the power of private IT.

Its main characteristics are mainly imitation, rapidity, and civilianization. The main form of expression is to start through a small workshop and quickly imitate the famous brand, involving different fields such as mobile phones and game consoles.

Shanzhai culture": The second level is the spiritual level, that is, a spiritual and cultural phenomenon in the narrow sense that we understand. It includes the social psychology, aesthetic orientation, emergence of social trends and the creation of value systems reflected by the main actors and even the current public.

And this part is the core of the study of "shanzhai culture".

"Shanzhai behavior": The third level is the behavioral level, which includes not only various specific but also ways to deal with the mainstream culture of "shanzhai behavior", as well as the management agency and the circumvention of relevant laws and regulations in the face of intellectual property issues involved in shanzhai products.

01 Originated in Hong Kong, in the seventies and eighties, Kowloon City, Lion Rock, Kwun Tong and other poor people lived in the cottage towns, there were a large number of private family factories specializing in the production of counterfeit international brand clothing, shoes and hats, local people called such goods as knock-offs.

The word "cottage" was first used as a slang term in Hong Kong Cantonese. In the 70s of the last century, when Hong Kong's economy took off, the poor people lived in the wooden house area, and many people set up family workshops to make some light industrial products in the wooden house area. Most of these humble wooden houses were built on hillsides, and the Hong Kong people at the time jokingly called these workshops "cottage factories".

"Zhai" is a contemptuous name for a business place in the old Cantonese, and it is an expression of a business place with a derogatory connotation compared to a brothel in the old society.

There is also a saying that the word "shanzhai" comes from "Shenzhen". In the 90s of the last century, Shenzhen began to smuggle a large number of mobile phones due to its special geographical location, and slowly began to advance into imitation manufacturing. It is said that in the early days, because the manufacturer did not dare to sign the name of the place on the mobile phone, it could only print the two letters of SZ, and over time it was called a copycat.

Shanzhai: Generally refers to a new social phenomenon in modern society, it is "small, small-scale" or even a "little underground factory", and its main characteristics are imitation, rapidity, and civilianization. Nowadays, there are copycats of all kinds of things on the Internet, copycat stars, copycat versions of "Divine Seven", copycat versions of "Bird's Nest", copycat versions of "Dream of Red Mansions" and even the new version of "Dream of Red Mansions".

Shanzhai culture is deeply marked by grassroots innovation and the wisdom of the masses.