Do retail stores want to make mini programs, and how can offline stores combine mini programs to ach

Of course, in this era, one less platform is better than one more platform. The Mini Program to be done by retail stores, to be precise, is the "Store Mini Program", the store Mini Program can be used as a display of basic location and contact information, and at the same time, it can also display the store**and**, and more importantly, the store Mini Program has the ability to "place coupons", after the merchant uses this ability, the user can receive the merchant's membership card, voucher or payment coupon in the "Store Mini Program".

Store Mini Programs can bring the following value to physical stores:

1. Increase sales in offline physical stores;

2. Enhance the in-store consumption experience;

3. Save operating costs in all aspects, especially manpower;

4. Increase offline physical store brands**.

The above are just some of the advantages of physical stores with the help of store mini programs, but in the future, with the frequent update of mini programs, the mini programs themselves will continue to improve and evolve, and will continue to bring new gameplay and value.

Consider making one. Because, Mini Programs can bring the following benefits to retail stores:

There is a "Nearby Mini Program" function in the Mini Program, through which retail stores can directly display to WeChat users within a 5km radius. In this way, more people will know and understand themselves. For retail stores, letting more people know and understand themselves can often bring more traffic.

2. Increase revenue.

Mini Programs are developed by retail stores themselves, so on this platform, enterprises do not need to pay various fees. Compared with the multiple fees and high commissions that need to be paid to enter the third-party platform, the company can save a lot of money. In this way, retail stores can greatly increase their own revenue.

3. Improve retention rate.

The Mini Program can be embedded with the membership card coupon function, through which retail stores can directly issue coupons to old customers, or launch activities such as membership discounts, membership points redemption, and member recharge cashback. In this way, it is often effective to keep customers.

The Mini Program has the feature of one-click ** to WeChat friends and WeChat groups. With these two features, retail stores can easily achieve customer fission. For example, if you add a product worth 100 yuan to a bargaining activity, let the customer invite his friends to help him bargain.

Retail stores need to make Mini Programs, because the benefits of Mini Programs are as follows:

1. Bring a huge number of users.

2. It can provide a new platform.

The emergence of WeChat mini programs has provided a new platform for the development of traditional enterprises. Through WeChat Mini Programs, traditional enterprises can achieve a series of functions such as promotion and marketing, so that enterprises can gain new impetus and opportunities.

3. It can greatly reduce the cost of enterprises.

The emergence of WeChat Mini Programs can solve this problem, and WeChat Mini Programs are the lowest cost among many applications. And it can save more money for the development of the enterprise, so that the enterprise can focus more energy on other businesses.

If the company's *** has accumulated a certain amount of fans, it can attract some fans to the Mini Program by binding the Mini Program. In addition to configuring submenus and introductions, you can also insert a Mini Program into each push article, and fans who read the article can directly jump to the Mini Program and complete the corresponding actions.

Mini programsIt is an application that does not require ** installation to use, it realizes the dream of the application "at your fingertips", and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to worry about whether they install too many apps. Apps will be everywhere and ready to use, but without the need to install or uninstall.

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association. Among them, through *** association, users can realize the mutual jump between *** and Mini Programs.

Since there is no entrance to the applet.

It depends on how the operator maximizes the association and drainage role of the mini program and offline stores, and the following recommends several drainage techniques, first attract users, and then talk about conversion and precipitation.

1. Open the nearby mini program function and enjoy the opportunity to enjoy 5 kilometers for free. People in the vicinity of 5 kilometers can see your store, and now WeChat has upgraded the nearby mini program to a nearby business, which naturally brings visits and effective customers to the store.

2. WeChat*** association Mini Program, after successful association, insert Mini Program cards or Mini Program poster pictures in *** tweets at each new product launch or event marketing to attract your fans to Mini Programs and offline stores.

3. Give full play to the community marketing of the WeChat ecosystem, share the poster picture of the mini program or the live ** to the circle of friends fan group, and you can also guide more people to carry out ** publicity by accumulating and receiving prizes.

4. Make good use of marketing functions to initiate fission, such as grouping, seckill, bargaining, distribution, live broadcast and other marketing plug-ins. It has built an interactive experience tool centered on consumers, which can help merchants attract effective fans at a lower cost.

You can give it a try and find a drainage method that works for you, and then focus on user conversions and repeat purchases.

1. Store applet.

The store mini program is to help empower offline physical stores, and it is mainly a traffic scenario, that is, when we open the mini program, there is a nearby mini program that is the store mini program.

The store mini program can obtain potential users within five kilometers of the physical merchant to spend offline.

Summary: The difference between WeChat stores and store mini programs is that WeChat stores need to rely on *** to get traffic and trust endorsement! WeChat store applets can be through multiple traffic scenarios, such as nearby applets (store applets), used applets, search, diversion and other traffic scenarios, at the same time, store applets can be shared and disseminated through the relationship chain between WeChat friends to obtain traffic, and secondly, store applets are also used as commodity carriers and transaction tools to empower merchants.

The store applet has a nearby five-kilometer positioning function than the WeChat store, but it cannot upload goods, and can only upload a few simple ** and text; At the same time, WeChat stores can upload products, but they can't be displayed in the vicinity of five kilometers!

Summary: Whether it is a store mini program or a WeChat mini store, it cannot bring a substantial role to the merchant; Only WeChat Mini Programs that have been registered and developed can have powerful marketing functions, as well as increase customer source and retention.

WeChat store is just a small plug-in in ***, attached to ***, can achieve a simple **purchase function, but it is not a small program in the actual sense, it can not be presented in the vicinity of five kilometers, nor can it be searched in the search bar of the small program, let alone developed. It is suitable for the use of entities that are self-sufficient but unwilling to increase their operational investment;

The store applet is close to the real applet, he supports the applet search bar, and the nearby applet is visible for five kilometers, the disadvantage is that you can't buy, you can only upload simple text and, it is attached to ***, and it can't be developed. It is suitable for small businesses that do not have the ability to operate;

has come full circle, so, what kind of mini program is a real small program?

A real Mini Program has an independent public platform login, and has an independent developer appid and developer key, and after development, the Mini Program can have super marketing functions, so as to bring more traffic, transactions and conversions to its own products.

Affected by the epidemic in the past two years, many business friends have reported that it is becoming more and more difficult to do physical store business. The rapid development of Mini Programs in the field of mobile e-commerce has also allowed merchants to see new business opportunities, hoping to use Mini Programs to break the offline business dilemma and bring sales growth. Let's first take a look at the pain points of physical stores.

1. The pain points of offline physical stores

1) It is difficult to get customers.

Limited by the actual geographical location, it can only play a role in the display of users within a certain range of nearby, which is why traditional businesses value a good location location.

2) Marketing is difficult.

The traditional marketing promotion of physical stores relies on the distribution of flyers nearby, which invests manpower, material resources and time costs, but the effect is very ineffective, making it rare for the store to take the initiative to reach users and it is difficult to increase visibility.

3) It is difficult to retain.

When the physical store has poor service and poor quality, it is easy to have a one-time customer. At the same time, the unchanged form of products and services will also make users have no sense of freshness.

2. How to use the Mini Program to break the dilemma

1. Mini Program drainage offline.

Merchants can make the Mini Program a bridge for online and offline integration, and realize online and offline linkage marketing through the Mini Program. For general-scale brick-and-mortar stores, you can use stores to promote at the beginning. For example, offline customers can be diverted to online by arranging small programs*** and store staff to guide users to scan the code to join the membership, scan the code coupon, and self-service ordering.

In addition, the Mini Program can also provide more service scenarios for the store. Merchants use the mini program to promote, WeChat users within 5 kilometers can view the store's information, and the nearby mini program function also increases the traffic of the store, bringing a wider range of **.

2. Make good use of marketing fission.

The Mini Program comes with WeChat social attributes, so the most important marketing method is to use the WeChat social function to develop without breaking down, and bring the store entrance to the WeChat of a large number of users through the Mini Program. This requires businesses to make good use of various marketing tool functions, such as grouping, coupons, bargaining, social seckill and other marketing tools, in the circle of friends, various WeChat groups, etc. Generally speaking, the combination of preferential activities and high-quality goods and services can improve the repurchase rate of users.

3. The advantages of the Mini Program itself.

Mini Programs are light applications that do not require installation, and users can click and use them anytime and anywhere. On the other hand, the WeChat platform has successively opened and updated more than 80 traffic entrances, making the use of Mini Programs more convenient, and "scanning" has long become the new normal of our behavior habits, which is not easy to cause user disgust.

In this post-epidemic era, Mini Programs have long been a game-breaking tool for merchants to reduce customer acquisition costs, create closed-loop marketing, and improve user conversion and repurchase.

The biggest advantage of the applet is that it does not need to be used, it is ready to use, in real life, ordering in a restaurant or checking out in a supermarket, you can use it directly by scanning the applet using WeChat, and you can push activity messages through the applet, and it is more cost-effective to get customers.

Affected by the epidemic! Business in brick-and-mortar stores is bleak: how to increase sales through online empowerment?

First: Don't make ineffective layouts.

From the perspective of user habits, few people are willing to open the nearby mini program function (store mini program), the usage rate is too low, and there is no traffic, so it is useless to do this.

2. Open a live broadcast to bring goods.

Affected by the epidemic, physical businesses will appear to be sick and sick online, and many people want to bring goods through live broadcasts, but in fact, this is not so simple, because this is like the opening of the entity, it also has its rules and routines, and it will not be able to get started for a while.

Whether it is for physical merchants or enterprises that want to empower physical merchants, don't easily build an APP, this entire operating system, and the investment cost of spring hardship is relatively large, and the development of APP is simple!

Second: landing is the most important.

1. Drainage channels.

If a physical store wants to use online empowerment, the easiest way is to attract fans on the short ** platform, Moments, content information flow, and hard advertising, or you can stay in local service platforms such as Meituan, Eleme, and Jingdong Daojia, through which you can use the platform to attract traffic.

2. Keep the lock.

Whether it is through paid promotion or platform drainage, these customers must import their own private domain fan pool, create a circle of customers in the same city, and then do a second activation through marketing.

3. Marketing scenarios.

In the case that our customer flow can be increased, we have also created a customer circle in the same city, so we can do marketing through WeChat live broadcast, WeChat Moments, mini programs, and communities, and create a three-dimensional marketing scene through offline stores to experience and customer entrances.

1. Mini programs meet the needs of new retail.

For new retail, it is important to open up online and offline channels to enhance the experience of customer scenarios. The mini program happens to sit on the super market of 900 million online users of WeChat, and it has the advantages of having a small program code and ** payment, appointment service, in-store pick-up and other offline scenes. WeChat's new retail e-commerce mini-program can open the door to new retail for lower-to-middle-sized enterprises or physical stores.

2. The traffic of the new retail applet can be easily converted.

If traditional retail wants to transform into new retail, it needs a platform to open up traffic. Large companies and small and medium-sized enterprises are also the same, directing online traffic to offline, and offline traffic to online. The new retail e-commerce applet has such traffic attributes, and the flexible applet sharing mechanism can be quickly fissioned and transmitted between users through the sharing of friends or ***, and the nearby applet can easily provide a huge traffic entrance for various enterprises.

Customers are diverted to mobile terminals to provide additional value-added services in the consumption process. Such as reservations, food orders, recommendations, evaluations, discounts, auto repair, educational institutions, furniture, real estate, hospital appointments and other services from all walks of life, consumers can complete the entire consumption operation link.

3. The new retail applet assists enterprises in classifying and managing users.

In many traditional retail industries, it may be a pain to classify and manage users, how to distinguish the needs of users, and show different products according to users with different needs in different regions, so that each user can feel a comfortable shopping experience. WeChat Mini Programs can help merchants provide lightweight store management and membership management systems, so that user information can be easily classified and managed by flexibly managing multiple stores online while gathering user information into one platform.

4. The new retail e-commerce applet is low and efficient, and has huge advantages over traditional O2O platforms.

1) Although the development cost of new retail e-commerce WeChat mini program is very high, generally more than 10,000 yuan, plus other payment fees, the initial cost is more than that of traditional O2O platforms. However, in terms of later operation, e-commerce mini programs will not charge any fees, while traditional intermediary platforms are bound to force you to pay again and again to ensure that you continue to use them normally. Therefore, the total cost e-commerce mini program is much cheaper than other intermediary platforms.

2) The new retail e-commerce applet has reduced a lot of unnecessary functions and links, leaving only the core functions, and users can quickly solve their needs. The applet is also very convenient to use, it will not involve a lot of abstract problems, and it only needs to simply drag and drop components to achieve the online and offline functions of the function.

3) In the O2O platform, the customer's data is owned by the platform, and the lack of data collection makes it difficult for merchants to formulate new marketing strategies and customer operations. The degree of control over data is very low, but the new retail mini program is completely opposite. The data of the users of the new retail mini program can be their own.