What are the promotion methods of children s parks, and what are the marketing methods of children s

1. Outdoor promotion.

Outdoor promotion, elegant is called "ground push", and the popular point is the common leaflet on the street. Some people may question: is this method useful?

Although the outdoor mode is old-fashioned, it still exists, indicating that it must have its value. The cost of outdoor promotion is low, and it can also directly face the target customers, through some discounts, free experiences or coins, customers can be attracted to the park, as for whether they can become "fans" of the park, it depends on what kind of experience and service the park can provide customers with in the future. Many fast food chains (such as KFC, Tex, etc.) and video game malls often adopt this kind of outdoor promotion, and have achieved good results.

The biggest disadvantage of outdoor promotion is that modern people have very poor senses, walking on the street, in just a few minutes, you can receive or be stuffed with more than a dozen copies of various leaflets, which puts forward higher requirements for outdoor promotion.

Suggestion: a. The range of leaflets distributed should be within kilometers around the park; (Too far away, customers will find it troublesome or inconvenient).

b. When designing flyers, the key points should be highlighted, simple and clear, and the text should not be too much;

c. The distribution should be targeted, targeting people in the age group of 25-40;

d. The distribution time is arranged as much as possible in the two periods of 9:00-11:00 or 13:00-15:00 on weekends and holidays;

e. The issuing personnel have good facial features and a certain affinity, and they should be smiling when distributing.

WeChat promotion has become the most important promotion method for indoor children's parks. There are three main ways to promote WeChat promotion: Circle of Friends push, WeChat group push and Paradise *** push, but no matter which way, the following elements are required:

1) Number of followers.

In the era of the fan economy, the number of friends or followers is crucial. Make use of all available resources such as employees, relatives, friends, and colleagues in the park, and brush up on the sense of presence and increase the fan base by sending red envelopes, **, etc.

2) Publish content.

a. Advantageous projects of the park and new projects of the park.

b. Preview of park activities and follow-up reports;

c. Relevant knowledge that customers are interested in, such as parenting, child danger matters, family harmony secrets, etc.;

d. Holiday greetings, festivals**, winning notices, etc.;

3) Content requirements.

1. Do not swipe the screen frequently to give people the suspicion of selling advertisements;

2. Do not have no interaction with customers and publish empty content;

3. Promotion of activities.

Event promotion includes in-store event promotion and cross-industry joint venture activities.

Joint-venture objects: restaurants, children's education bureaus, children's talent training institutions, children's early education institutions, maternity and infant products stores, kindergartens, children's clothing stores, toy and gift shops, health clubs, beauty institutions, supermarkets, news**. The purpose of cross-industry joint ventures is to leverage each other's momentum to achieve a win-win situation or a win-win situation.

Fourth, soft media promotion.

The main role of soft media promotion is to enhance the promotion of indoor children's parks, and expand the popularity of children's parks through some influential TV, magazines, newspapers, and forums, so as to build a brand of children's parks.

The operation mode of indoor children's park is: children's park + parent-child interaction + theme activities safe and high-quality amusement equipment:

Indoor children's playground prerequisites:

Safe and high-quality equipment.

Safety is the first place, only high-quality amusement equipment can better ensure the safety of children, and high-quality amusement equipment is also the guarantee of the vitality of the park. Cheap rides not only increase the park's maintenance costs, but also make it difficult to attract new members when the rides break.

Fresh and bright equipment.

The bright appearance can attract the attention of children and parents for the first time. If the equipment can be newer than the equipment of other local parks, it will be more popular. You can also consider regularly entering some first-class equipment from the manufacturer, or swapping and deploying equipment between stores to ensure the novelty of the equipment.

Bright and clean environment.

Hygiene is the key to a children's playground! No parent wants to put their baby in a dirty paradise, no matter how good the equipment is.

Attentive and kind service.

Amiable salesperson is the vitality of the park, in this era when the customer is God, excellent service can also make customers stand out in the children's park industry.

To operate an indoor children's park, you need to pay attention to a few points

1. Park site: It is recommended to choose a location in a large shopping mall for the operation of children's park projects

mall), shopping malls, supermarkets, large communities, etc. Popularity is everything. A good venue is one of the hardware indicators for the sustainable operation of the park, and the site selection of the park should be evaluated on the amount of land around the site and the surrounding commercial front group scene.

At the same time, it is also necessary to consider whether it is necessary to go through the relevant industrial and commercial, tax, fire protection and other procedures.

2. Equipment of the park manufacturer: After the intention of the venue is confirmed, the operator will contact the appropriate manufacturer according to the budget investment. And let the manufacturer issue the site plan and the overall first, negotiate the production and installation cycle.

It is recommended that the operator conduct an on-site inspection of the park manufacturer if conditions permit, and at the same time investigate whether the equipment provided by the manufacturer to other park physical stores is in line with safety, environmental protection and park operation conditions, so as to comprehensively evaluate the production capacity and after-sales service of the park manufacturer.

3. Marketing: the promotion of the park, the pricing of park tickets (according to the actual situation, the application of the card, the monthly card, the annual card), the establishment of the park membership file, the cooperation and interaction with the institutions related to the nature of children, etc.

4. Park management: recruit suitable park staff, train the park staff, strengthen the cultivation of responsibility, and it is recommended to recruit teachers with preschool education experience, so that there is enough to correctly guide children to play, and can engage in activities in the park to increase the playability of the park, etc.

5. Software: In the short term, the park can attract children through the novelty of the equipment, and the long-term sustainable operation of the park must have its own characteristics, and the park operator needs to be innovative. Differentiating competitors in the same industry is the key to long-term success.