What are the information flow advertising platforms, and how to open an account for advertising

At present, the more well-known in-feed advertising platforms are:1In-feed ads2

Select the type of ad, the region and the target group according to your needs3Set a budget and schedule for your ads4Write quality ad copy and **5

Review according to the requirements of the platform, and place the ad after confirming that it is correctWhen advertising is carried out, it should be noted that it should be set according to the delivery rules of the selected platform, such as: 1Set the advertising budget and delivery time reasonably, and do not exceed the financial scope and target delivery time2

Choose the appropriate ad form, such as **, **, etc.3Set the target group and region, and target placement can improve the effectiveness of advertising4Regularly monitor and analyze the effectiveness of advertising, and adjust and optimize according to the results.

Tencent News, Tencent**, Information Flow, Sohu News, Sina News, Youku, iQiyi, Toutiao, Douyin, etc., there are too many platforms. At present, the most input: information flow, headlines, Douyin, large traffic, low conversion cost.

Now there are a lot of information flow advertising platforms, and now there is UC information flow.

Today's headline feed.

Douyin in-feed ads.

Many mobile ads are in-feed ads.

That's too much, information flow, Douyin headlines, iQiyi, Tencent, Mango TV, Meiyu, Weibo, Youku, etc., look at your company's planning, you can go to spread it and take a look, this platform is quite rich in resources!

Now there are many information flow advertising platforms, and many customers are basically 5,000 yuan to open an account now, and now many customers are placed on the mobile terminal, such as Huawei advertising.

vivo, Meizu, Xiaomi advertising.

and so on are good traffic platforms.

Open an account and go to the corresponding company's **.

There are a lot of them.

There are too many, Tencent, Sina, NetEase, Sohu, Toutiao, audio, and **There are too many. Specifically, depending on the crowd attributes of your product, you are inclined to choose the appropriate one**.

If necessary, you can click on my private message to communicate and learn.

How to place information flow advertising, here is a detailed analysis of the steps with an e-commerce case:

First, first of all, be familiar with the platform

1. There are too many information flow advertising platforms, each with its own attributes.

2. Familiar with the rebate policy.

What's the point of rebates?

Second, secondly, determine the product

Looking for what?

E-commerce: 1) What's the latest fire?

2) What are the people around you selling?

4) What products have lower cost, larger profit margins, and can guarantee quality at the same time?

How to find it?

Of course, Alibaba is the most used to find the source of goods from manufacturers, and all employees can work together to find products, find styles, and contact manufacturers.

Note: Whatever the product, you can't take it for granted.

Third, again: sign logistics

Generally, e-commerce in the information flow is in the form of cash on delivery, and the logistics cycle determines the cycle of our capital turnaround, so try to find some logistics companies with a shorter cycle to cooperate to avoid delaying the next step.

Fourth, make a material landing page

1. After the product is determined, 1 artist will design the creative picture and landing page, and there is no need for a tall designer, similar to the level of the artist.

2. There are also routines to follow in product pricing.

Fifth, build an account to adjust and optimize

1.Account setup.

2.Account Optimization.

Sixth, next: process the shipment returns

According to the order submitted in the background, the customer service staff will make a return visit to confirm the recipient, the customer and the address, and notify the manufacturer of the delivery after it is correct.

In case of non-receipt of the goods return or exchange, customer service needs to coordinate and deal with it.

Seventh, finally: recover the funds, and the cycle is activated

Step 1: Account setup.

Step 2: Creative production.

Creativity is an important part of doing a good job in information flow advertising, and the basic attributes of advertising determine the importance of optimizing creativity. From the perspective of conversion effect, as the first entrance to traffic, creativity is also an important part of screening the audience, which has a direct effect on improving conversion.

Step 3: Landing page creation.

A high-quality information flow landing page must first retain users, and in order to retain users, you must do the following:

1.Optimize loading speed.

The user must be quick to open, if it takes a long time to open, does the user still have patience?

2.Consistent with ad creative.

Whenever the user clicks on the idea to enter the landing page, the corresponding landing page must be able to carry the visitor's interest and needs.

3.Optimize structure, color matching, logic, etc.

Beautiful typography can make the content display rhythmic and promote the development of more effective advertising. Through the three aspects of blank space, plate rate and selection, the arrangement (package) version (loading) can be just right, and customers can be retained at first sight.

Step 4: Data analysis.

In the information flow delivery, we need to monitor and analyze the data in real time, and adjust the delivery plan in time to optimize the effect.

Step 5: Delivery optimization.

I did it, and the effect is still good, and the later monetization ability is OK.

2) Review number: high weight and good ranking are the significant labels of the review number.

4) Baijiahao: It is a self-leading platform that only began to be fully opened at the end of 2016, and it can be said that it is backed by and developing rapidly. It is also officially favored by major enterprises because of its relatively high income and excellent promotion effect.

5) Sohu: The weight of the advertorial published by Xuzen in Sohu is generally relatively high, and the ranking effect in major search engines will also be better, so Sohu is also one of the important channels for advertorial promotion.

6) A little information: A little information, this self-** platform, is a bit poor and similar to today's headlines, but the disadvantage is that the review is slow. However, it can be used as one of the important supplementary channels for advertorial promotion.

7) Q&A platform: Generally, the common Q&A platforms are: Know, Zhihu, Sogou Q&A, Baby Know and Soufang Q&A, etc.; There are free operations, and there are also paid third-party operations.

8) Forum platform: In this era of rapid development of the Internet, the forum can be described as one of the indispensable soft text promotion channels, generally, common forums are: Tianya, Douban, Hupu, Tieba, Kaidi, 19th floor, Autohome, Zhongguancun ** and other forums.

However, with the decline of the forum and the gradual tightening of control, nowadays, the forum can only be used as one of the important supplementary promotion channels in many cases.

9) Weibo: You must know that the dynamics released by some Weibo big Vs can even exceed 10,000 views in a short period of time. At the same time, one of the more accurate marketing channels is also favored by advertorial promotion companies.