How to do cross border e commerce from scratch?

First of all, it is necessary to understand that cross-border e-commerce is divided into two directions, one is export cross-border e-commerce, and the other is import cross-border e-commerce. How to do export cross-border e-commerce: enter Amazon, Shopee and other platforms, and sell goods abroad directly through the platform.

Build your own official website, optimize the official website page through Google Ads, SEO, Facebook and other platforms, so that consumers can buy directly on the official website, and orders on foreign official websites can account for 40% of the quota.

It's just a concise introduction direction, and imported cross-border e-commerce is the limelight, which is the key. This is an important direction for the country's transformation from an export-oriented country to an import-oriented and consumption-oriented country.

1. First of all, you should choose your own suitable platform.

Some companies operate a platform exclusively, while others operate on each platform, which is divided into different divisions. Taking Shenzhen as an example, there are companies with various titles such as the cross-border e-commerce Bantian Five Tigers (Lens Technology, Zehui, Baoshijia, Male Wolf, and Egg Picking), the Four Heavenly Kings of South China City (Aoji, Youkeshu, Tongtuo, and Saiwei).

2. Familiar with the rules of the platform.

After choosing a platform, it is necessary to fully understand the rules of your own platform. The level of familiarity with the rules largely determines whether you can run the platform well, just like playing a game to familiarize yourself with the rules of the game.

3. Select a product.

There are several ways to choose products: one is to use the front desk of the platform to search for keywords, combined with relevant tools, you can see the total number of such products on the shelves, competition, and sales, so as to determine your product direction; The second is to browse some foreign shopping **, understand the best-selling products, and search for the big sellers on the platform.

For example, if you want to make a certain product category, you can search for a model store through keyword search for research and analysis. Moreover, by studying the buyer page of the model seller, we can learn the effective information of the title, keywords, market positioning, market activity and other aspects of the popular product.

4. Later operation.

Later operation includes many things, such as store setup and decoration, brand building, and so on. These can find out the industry excellence on the platform, and carry out related work by referring to and learning the decoration, setting, and description of the stores of other industry excellence, and then form their own characteristics. Running your own store is a long-term job, and you need to accumulate customers step by step and improve the reputation and level of your store.

It is not difficult to do cross-border e-commerce from scratch, the difficulty is that merchants need to choose the platform and market according to their most real situation, and they must spend more time to do market research in the early stage, lay the groundwork in the early stage, and lay a good foundation, and there will definitely be no problem.

Learn the basics quickly. If you have never touched the cross-border e-commerce operation work and know nothing about cross-border travel, you must quickly step into this industry and then become proficient in this industry. Here's how:

Find excellent news and information in the industry**, which can quickly understand the latest developments of cross-border e-commerce in detail, and have a general understanding of the entire industry of cross-border e-commerce.

Quickly learn the basic knowledge of the system, systematic learning is indispensable, you can learn some knowledge points in forums, post bars, Zhihu such channels, but this kind of knowledge points are not systematic, so it is proposed that you can buy books and then integrate system courses to learn, books you can go to **search, there are many, buy a few more, in contrast, the system's cross-border e-commerce courses, you can also find some ** training institutions to learn and improve!

1. Determine the direction of cross-border e-commerce.

Because cross-border e-commerce is divided into export e-commerce and import e-commerce, we must first clarify our sales direction to see whether we want to export or import, and then choose the platform.

2. Crowd analysis.

Determine the country we want to sell to, analyze what are the characteristics of the country, such as: cultural customs, hobbies, geographical conditions, climatic conditions, and the history of the countryAnalyze the characteristics of the population in the country, and find out what the needs of the people in the country are.

3. Choose a cross-border e-commerce platform.

Take a look at which platform is more suitable for us to sell, and at the same time, we also need to understand the various rules and systems on the platform to avoid violations in the future. For example, foreign platforms such as Starday, Amazon, Wish and eBay are also developing.

4. Select the product.

It is to use the front desk of the platform to search keywords, combined with relevant tools, you can see the total number of such products on the shelves, competition, and sales, so as to determine your product direction, by browsing some foreign shopping**, understand the best-selling products, which can provide reference for your selection.

Cross-border E-commerce 60 Seconds" is exclusively produced by the official cross-border e-commerce training institution - Thousand Bird Cross-border, industry news, explosive building skills, the latest policy interpretation, cross-border platform analysis, actual case dismantling, seller story sharing, etc., bringing together the essence of the cross-border e-commerce industry, only to provide you with the most valuable cross-border e-commerce core dry goods.

Cross-border e-commerce is still very good, if you don't know anything, then you may need to go to training.

The methods of cross-border e-commerce include: advertising, consultation and negotiation, online ordering, online payment, electronic account, etc. Specifically.

1. Advertising

E-commerce can broadcast all kinds of business information on the Internet with the help of the company's web server and the customer's browsing. Customers can quickly find the product information they need with the help of online search tools, and merchants can use online homepage and e-mail to advertise globally.

2. Consultation and negotiation

E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups (chat) to learn about the market and products, negotiate transactions, and if further needs, use online whiteboard meetings to exchange real-time graphical information. Online consultation and negotiation can go beyond the limitations of face-to-face negotiation and provide a variety of convenient forms of remote conversation.

3. Order online

E-commerce can be ordered online with the help of interactive mail delivery in the web. Online ordering usually provides a very friendly ordering prompt information and an ordering interactive format box on the product introduction page. When the customer fills out the order form, the system usually replies with a confirmation form to ensure that the order information is received.

4. Online payment

E-commerce is going to be a complete process. Online payment is an important part. Credit card accounts can be used to pay between the customer and the merchant.

The direct use of electronic means of payment online will eliminate much of the cost of transactions involving people. Online payments will require more robust security controls for information transmission to prevent illegal activities such as cheating, eavesdropping, and fraudulent use.

5. Electronic account

Online payments must be supported by electronic finance, i.e. financial institutions such as banks, credit card companies and insurance companies must provide online services for financial services. Electronic account management is a fundamental part of it.

If you want to do a good job in cross-border e-commerce, the only way is to stick with it. The second is to enter the industry first, learn to think about problems, and know how to learn to look at problems with a long-term vision. With a persistent heart, a good attitude of serious learning and a good direction, one day the store will do well.

How you do it is also important. If you don't know how to do it, you can easily get knocked out. You can't blindly use an enterprise resource planning system to lay out goods in a way that there are no goods**.

Otherwise, many merchandise issues will be revealed, and the store's sales will not rise in the end. What you really want is if you want to operate it for a long time.

We have to understand the rules of the platform. If you don't even know the rules of the platform, how can you continue to operate for a long time? Since Amazon doesn't have a product**, it's necessary to know how to calm down.

This means that the profit in the first month of a new store will be relatively small. As long as you stick to it, you will notice a change in profit in the second month.

As the saying goes, be the first to eat a crab. As long as you seize the business opportunity and dare to invest, maybe the next millionaire will be you.

1. Clarify the business direction.

For cross-border e-commerce, we must first understand cross-border e-commerce, and determine whether we are doing import or export business, which are different in nature.

2. Conduct crowd analysis, analysis and selection of cross-border e-commerce platforms.

First of all, we need to understand the history, cultural customs, living habits, geography, climate and other factors of the country we are going to sell, so that we can better analyze our population. Find products that are in demand in the countries you want to sell. Secondly, it is necessary to understand the cross-border e-commerce platform and which platform is suitable for operation.

At the same time, it is necessary to understand the relevant systems and regulations of cross-border e-commerce platforms. Avoid illegal operations and avoid risk problems in advance.

3. Select products according to your needs and settle in the cross-border e-commerce platform.

1、.Select a product.

When we select products according to the needs of the population, we do not choose goods that are prohibited by domestic and foreign laws and regulations that are not suitable for sale on cross-border e-commerce platforms, such as virtual goods, business services, large machinery and equipment, raw material goods, dangerous goods, etc.

Fourth, store and product operation.

1) Store operation.

1. Develop an operational plan 2Store Management 3Shopfitting design.

2) Product operation.

Product operation: data analysis, product selection, writing listings, listing on the shelves, shipping, improving product rankings, and increasing store sales. Inventory management:

Sell well, keep selling; Sell poorly, do not overstock, analyze the inventory and analyze the market. The operation of promotion: spend the least money, sell the most things, and so on, all aspects of operation, which can be learned through various channels for individual sellers.

Fifth, choose the logistics method.

1. The logistics method that can be selected.

When our products are sold, how to get them to customers is crucial. At present, the logistics methods of cross-border e-commerce can be postal parcels, overseas warehousing, domestic express delivery, special line logistics, international express delivery, etc.

At this time, the most important thing is to understand the entry method and entry fee of the cross-border e-commerce platform you want to settle in, what information and qualifications you need to prepare, and then know what steps are required to complete an order from beginning to end, and finally how to control your profits.

You need to contact the source channel first, and then contact the cross-border seller.

Question: Hello, I'm Xiaobai, I want to start from scratch, how to get started, first know the store opening process, as well as the cost, how to promote, etc.

1. The choice of store address.

First of all, the location of the restaurant should pay attention to the positioning of the consumer group, most of them are mainly office workers and students, so considering this factor, it is best to choose an office building or near the school; Other than that.

2. Store decoration.

General catering snack entrepreneurship is a typical small cost investment, so the choice of the store, do not need to be big, in the store decoration, do not need a lot of luxury, the general decoration is clean and comfortable, the snack bar is clean and decent, the taste is good, and the natural customer flow continues.

3. Solicit guests.

To learn to attract guests, you need to master the skills of soliciting guests.

4. Taste. The most important thing in opening a store is the taste of the product itself, good taste can retain customers, authentic taste can attract more customers, in addition, you must have your own special products, have your own characteristics, then the brand is easier to play. Once the brand is formed, then the customer source will naturally not have to worry.

5. Speed. In addition, it can't be too slow, too slow and impatient, and it is easy to cause the loss of customers, so we should pay attention to the speed and time.

6. Do a good job of promotion.

Nowadays, with the development of the Internet, the power of the Internet is infinite, and as a beginner entrepreneur, we should pay attention to the use of the Internet to do a good job of promotion, and combined with offline promotion, to spread their products through the network or through the way of person to person. As long as you take it seriously and do it correctly, a small business will make you gain unexpected.

It is said that there are two hurdles in catering entrepreneurship, one is the technical hurdle, and the other is the hurdle of opening a store

Uncle teaches how to do cross-border e-commerce.

It is very necessary to choose a platform, such as **.com, but Amazon is a bit high-end and a bit complicated, but you can try it first, and you can slowly learn to do cross-border e-commerce.

Select a platform.

It is really necessary to choose a good platform, Amazon is a bit high-end, and the operation is a bit complicated. At that time, I didn't do very well in the company. In addition, I heard that there are also e-commerce platforms in Southeast Asia.

If I wanted to try, I would try. Because taking Amazon's experience to do e-commerce in Southeast Asia should belong to dimensionality reduction, and the effect should not be so bad.