The Volkswagen Group is about to refine its 12 car brands, is Skoda really going to give up the high

In an exclusive interview with Autoweek, Michael Jost, Volkswagen's director of strategic products and director of Volkswagen's brand strategy, said that Volkswagen will clearly refine its 12 car brands, "and we hope to define the brand identity and characteristics more clearly."

Michael Jost cites SEAT and Skoda as examples: "For example, if SEAT wants to build a new car, all you can think of is the SEAT Cupra (parameter |**) series models. Skoda will strengthen its presence in the Eastern European market and serve Eastern European customers in a more targeted manner."

It is reported that SEAT will consider launching a product with a higher price than similar models of the Volkswagen brand, directly competing with Alfa Romeo, a brand owned by Fiat Kleist. This position is the posthumous godfather of the masses, Ferdinand Piësch).

In contrast to Seat, Skoda will concentrate on the Eastern European market in the future, and the new models will abandon high-tech, luxury options. Commenting on the Volkswagen brand, Michael Jost said: "We are now taking a closer look at the potential overlap of products under all Volkswagen brands" and that "we may not sell Tiguan (parameter |) in Europe in the future**)coupé”。

In the field of electric vehicles, Michael Jost said that Volkswagen will strengthen internal brand cooperation, "The Volkswagen Group has developed an electric vehicle module platform, which can be used in all Volkswagen brand electric vehicles." The platform, which enables the production of production cars and luxury cars, is expected to be used by the Volkswagen brand, Audi and Porsche, and is expected to significantly reduce expenditures.

Volkswagen's electric vehicle production platform can also be used for fuel cell vehicles, according to people familiar with the matter. "In the long run, hydrogen could become one of the energy drivers of electric vehicles by the end of the next century," said Michael Jost.

In 2012, Volkswagen Group acquired or increased its stake in Ducati Motorcycles, MAN Trucks and Porsche, and now has 12 sub-brands. In addition to Volkswagen, Audi, Skoda, Porsche, Bentley, Lamborghini, Bugatti and other well-known brands, Ducati, Seat, Scania, Volkswagen Commercial Vehicles and MAN heavy trucks are all under the command of Volkswagen.

Probably, it shouldn't be to give up, maybe it's to have a better product.

In fact, Skoda still has a competitive advantage in the market, so it shouldn't be.

It should be impossible, after all, high-end brands are also particularly lucrative projects.

From the current indications, there is a situation to give up the high-end market.

I don't think it's just trying to take a more diverse route.

I think they should have their own ideas, maybe going the other way.

I don't think Skoda will give up on high-end brands, because every company pursues high-end products.

There's no such thing in the first place, so that's how it works.

I think it's up to the official to do this, after all, this is an internal plan of the company.

To be precise, it should be a joint venture car! Because the main technology is still in the hands of the German side, it is produced by the joint venture plant of SAIC Motor and Volkswagen of Germany. Skoda's cars and Volkswagen's cars are basically on the same platform, and the technology is similar, such as the powertrain, chassis, suspension, etc.

It's just that Skoda is a little lower than Volkswagen in terms of brand, and Volkswagen has more high-end configurations than Skoda. The price of Skoda is lower than that of Volkswagen, but in terms of domestic joint venture cars, ** is still on the high side.

Friends who know a little about cars know that Skoda and Volkswagen both belong to the brands of the Volkswagen Group, that is to say, SAIC Volkswagen has two brands: Skoda and Volkswagen. The quality is absolutely reliable, and if you close your own home, you can spend less money to buy the driving experience of a Volkswagen car. Two seemingly different cars are a production flat sedan platform.

But Skoda is more cost-effective, so there is "people who understand the public choose Kosda".

Disgusted.

Hello, Skoda is equivalent to a sub-brand.

Skoda is a sub-brand of Volkswagen, and Skoda is the Skoda brand, which cannot be called the Volkswagen brand. Guess what brand will be clearly marked on the nameplate of the vehicle.

In 2006, the Skoda Octavia was put into production at Shanghai Volkswagen, becoming the third car brand under the Volkswagen Group to be put into production in China after Volkswagen and Audi, and was released at the Beijing International Auto Show in the same year.

At the end of 2008, Shanghai Volkswagen once again introduced Jingrui to the Chinese market, and in 2009, Skoda Haorui was also introduced to the mainland, and was listed in August of the same year, and Skoda Xinrui was officially launched in China on April 18, 2013.

Skoda, one of the classic brands of Volkswagen AG in Germany, is one of the four oldest car manufacturers in the world. Škoda Auto is headquartered in Mladá, a small town north of Prague, the capital of the Czech Republic. The company currently has nearly 10,000 employees, hundreds of domestic and foreign businessmen, has reached an annual output of 450,000 cars production and sales scale, Germany is the largest exporter of Skoda

In the past few years, Skoda has been considered by Chinese consumers to be the "little brother of the public", and it is true that the identity of the little brother of the public has brought it some advantages of wisdom, but the disadvantages are also obvious. Skoda, of course, is not willing to be mixed in the Chinese market as a little brother, and in the past two years, Skoda's product line has been fully upgraded, and several SUVs have been added, which can be described as a series of actions.

Skoda and Volkswagen have the same origin, and many of the technologies are the same as the general public, but relatively cheaper.

Skoda is a sub-brand of the Department Search Volkswagen, and the Skoda brand has many models, including Octavia, Jingrui Qihong, Haorui, Kodiak, Korok, Kodiak GT and so on.

Yes, Skoda is a brand owned by SAIC Volkswagen.