How to design a landing page for a stream? In feed advertising, how to design a high conversion land

Basic Principles of Landing Pages:1.consistency with the advertising creative; and the content of the page should be consistent with the orientation method and creativity;

2.Meet the needs of users.

Points to note:1.Attractive. The key content is presented on the first screen, which is rich;

2.Legibility. In a short period of time, let netizens understand the service highlights and selling points;

3.Convincing. Reputation, word-of-mouth guarantee and endorsement;

5.Relevance. whether the landing page provides the information and services promised in the advertisement;

6.Focus. Only select one product that can solve the needs of the task for the user, and explain it in depth;

7.Avoid talking to yourself. Choose the actual benefits that the product can bring to the user, rather than simply emphasizing the product attributes;

8.Leave it blank. Avoid pushing too much information on the same screen, allowing users to swipe instead of browsing.

Landing pages are essentially a process of persuasion, and the most critical question is "what determines the user's choice"?

Essentially, it's the cost paid by the user and the value that the user is able to receive.

The information flow landing page must be related to your product activities, generally the main activities of the head**, attract attention and continue to read, and then the features, functions, benefits, etc., good copywriting, which has been done before, and will not be designed or done.

The impact is not very large, for clicks, and **These two data are similar, that is, if the content changes too much, it may affect the conversion later, jzgg69, I have done a lot of this kind of information flow, and it can be lined.

Understand the factors influencing click-through rate and conversion rate of in-feed ads, and break them down individually.

How to improve the conversion rate of landing pages, you can check out this article [How to improve the conversion rate of landing pages?] |Everybody is a product manager.

We all know that the landing page is a very critical part of the advertising hair and process, which involves the final advertising conversion rate, so it is very important for us to pay attention to the following points when designing the advertising landing page, and make reasonable use of landing page monitoring tools to find creative inspiration, such as bigbigads, is also a very efficient way.

Points to note when making a landing page:

The overall color scheme is simple, without visual fatigue at all, making users look comfortable.

The copy is simple and clear and clearly communicates the key values.

It is necessary to highlight the focus, and the focus content on the landing page needs to be designed, which can quickly attract the user's attention and achieve the purpose of increasing traffic.

CTA button design, usually CTA can also be a dynamic design, but also a focal point embodiment, which can improve user engagement. The appearance design should be large, and the general e-commerce is directly consistent with the width of the terminal, and it must have a sense of roundness and texture. Games and apps are designed with dynamic and distinctive elements.

User experience, you can design a good experience with manual interaction, visual interaction, and auditory interaction with users.

Cleverly designed to increase conversions, such as hiding the terminal back button when fullscreen to reduce user backoff.

The above are the points that I think are important to do a landing page price comparison, all of which are summarized by finding landing pages with high conversion rates on the tool bigbigads, I hope it can help you.

In general, landing pages can be divided into brand campaign pages and lead collection pages.

But no matter what form it takes, the ultimate purpose of the landing page is to "get clues", and the ultimate motivation of users is to "return the corresponding value".

So when designing a landing page, don't rush to insert conversion points before explaining the user's needs clearly; And pay attention to the value return that users can get in the conversion process.

When designing a landing page, you must first clarify the "purpose", that is, what kind of purpose you hope to achieve through the landing page, then set up the content around the "purpose", and use the product attributes as the product support point to improve the user's trust in the product, and finally give the user a reason to buy and enhance the purchase motivation.

When you understand what your landing page needs to entail, you need to think about how you can maximize user absorption.

Often, we can use some tips in the design to improve the user's absorption of the selling point.

Therefore, some design skills are also crucial when it comes to landing pages.