The Impact of PR Planning in Hotels 10

Nothing big has a good impact.

Specific work content: 1Assist the sales manager to study the market situation, formulate the hotel sales strategy and market customer allocation policy; 2.

According to market demand, analyze reports and statistical data to confirm potential customers and their needs, and make specific sales plans; 3.Regularly visit competing hotels to understand the status of competitors and make SWOT analysis reports to submit to the sales manager; 4.Keep in touch with customers, consolidate relationships with existing customers through regular sales visits, and discover potential customer needs in a timely manner; 5.

Responsible for the negotiation with the customer, according to the hotel's ** policy to determine ** contract; 6.Responsible for collecting and sorting out market information, and maintaining a good relationship with tourism agencies and hotel reservation agencies; 7.Responsible for the establishment and continuous improvement of customer files; 8.

Responsible for inviting important customers to participate in the hotel cocktail party, collecting and sorting out guest feedback and providing suggestions for improvement in a timely manner; 9.Regularly complete the marketing and sales progress report and report to the marketing and sales director, and put forward reasonable suggestions for sales decisions; 10.Responsible for all the service work of important customers or teams during the hotel, and solve the needs of guests in a timely manner; 11.

Responsible for the division of the work focus and area of the sales representative to ensure that the division of labor of the sales team is clear; 12.Responsible for training sales representatives in sales skills; 13.Responsible for coordinating with other departments such as the finance department and the front office department to handle the accounting settlement of the team and long-term guests; 14.

Complete other tasks assigned by superiors in a timely manner. Ask me anything! Give a thumbs up.

It is to help the hotel contact business, and then the hotel has"Multi-purpose hall"There are all kinds of facilities for singing and meetings. You can even be promoted to manager after you have experience! My aunt is the PR manager!

Regular five-star hotels generally have a public relations department, which is a department that needs to be established when an enterprise develops to a certain extent, and is mainly responsible for sorting out external relations. Such as with the news department, with the local tourism bureau, the department, and a variety of high-level reception work.

The content of hotel PR planning should include the following aspects:

1.Determine PR goals: Clarify the specific goals of hotel PR, such as increasing hotel brand awareness, increasing hotel occupancy, and promoting hotel sales.

2.Identify your target audience: Define your hotel's target audience, including potential customers, tourists, business people, travel associations, etc.

3.Formulate public relations strategies: According to the public relations goals and target audience, formulate corresponding public relations strategies, including carrying out live banquets, participating in exhibitions, cooperating with **, launching new groups and old products, etc.

4.Planning PR activities: According to the PR strategy, plan various PR activities, such as holding hotel open days, organizing wine tasting activities, launching special dishes, holding themed exhibitions, etc.

5.Partnering: Partnering with locals to produce press releases, launch advertisements and sponsorships, etc., to increase the hotel's visibility and visibility.

7.Event Marketing: Promote the hotel's events and services to potential customers and target audiences via email, SMS, etc.

In short, hotel PR planning needs to formulate appropriate PR strategies and plans according to the characteristics of the hotel and market demand, so as to improve the visibility and reputation of the hotel and attract more customers and business opportunities.