I like advertising creativity, but I don t feel like I m talented in art, how can I go ahead?

Taking the road of creativity is to compete with yourself every day, and most of the time is spent in the absence of creativity and the fear of imminent lack of creativity, which is normal. It's just that many times people tend to confuse "making curious and new things" with innovative ideas, and sometimes the two are not the same concept. In terms of artistic creativity, we can know that when you see an abstract painting or a cubist work, our first feeling is "I haven't seen this kind of painting", and then we know that this kind of painting that we have never seen is still very valuable and highly evaluated, so we will think, when will I be able to paint this kind of unique work, which is eye-catching or impressive, and it is best to love it for the rest of my life.

However, these works are good**, we can't blindly follow the perspective of public criticism to understand "because it's a ghost painted by Picasso, it's cubism, it's a masterpiece" (we all thought like this when we didn't study art, and then I thought it was incredible: what do painters think, paint people like that, knock my head and I can't paint people like that, well, sure enough, a painter is a painter). So when we pick up the pen ourselves, we have no direction, we are at a loss, ah, painting people like Picasso, no, this is plagiarism; Painting as classicism, no, cliché; Painting as surrealism, no, or plagiarism......How is it possible for us to walk in the tunnels dug by our predecessors, looking for another path that no one knows?

Therefore, you must go back to the origin of the road, return to the foundation of painting, return to the most primitive place, and repeatedly try to dig a path by yourself, that is, your own creativity - rooted in the origin of art, and others will occasionally follow the path to see.

Therefore, it is recommended to look back more when you are not creative.

We majored in advertising art and only learned a little bit of art, and we couldn't draw anything at all. To be creative, it is important to have a mind that loves to move and have a pair of eyes that pay attention to life. That brother is right, you can also try the following copy!

Oh, it doesn't matter, this industry is like this, but even if you don't like painting and composition, you have to do it, because that's the foundation, you must go through the process, don't be discouraged, our teacher said that any designer is imitated when he first comes out, and he will be inspired when he sees more, don't worry.

Isn't there a copywriting plan or something?

Yes, there are a lot of ads nowadays that don't require much creativity and talent. These can be cultivated slowly through the curriculum. And as long as you learn the software and operation well. Those are secondary.