Is there any good way to promote Mini Programs?

For Mini Programs, development is the foundation, and promotion is the core. Without promotion, no matter how good the product is, it will not be able to play its value.

The following brings you 4 promotion methods for Mini Programs, and you will benefit a lot from doing one of them.

3. Offline drainage. Distribute promotion codes offline to achieve customer acquisition.

Through the above 4 ways, the Mini Program can be well promoted, if there are other Mini Program questions, you can consult directly.

This is the same as my idea at the time, that is, after reading the introduction of the applet, the more I feel that I should also make a small program, and now the business is also half-dead, or think of a way, just look for how to develop a small program on the Internet, and find that this thing still needs technology, and it also needs to operate, that is, there can be no problems when using it, so I still think it is better to find a development company to develop, and I found a platform like "Tianketong" at that time, and developed it, and the development was very fast. It's only five days from the beginning to the launch, and they are very enthusiastic to help me solve many problems later, and they also gave advice on how to operate the mini program, and now the small program is in use, which is not bad.

Teach you how to effectively promote Mini Programs.

The keyword ranking of the Mini Program is also very important, so what will affect the ranking of keywords? Most of the keyword rankings are basically the same, and will be related to the name, description, online time, user visits, and the overall quality of the Mini Program, but the name of the Mini Program is unique. It will register as many names as possible according to the user's search habits and product characteristics, so that the Mini Program can be ranked higher and more likely to be searched by users.

In addition, there is also an important job to optimize the Mini Program and the content of the Mini Program. If there is a lack of big data to analyze, we can do more small programs to form a model Xun dominate the screen, use all the keywords that come to mind, and use the actual online effect to build our own side code front keyword big data.

2. Take advantage of regional geographical advantages.

There is such a function in the Mini Program, in the [Nearby Mini Program], the Mini Program will automatically show WeChat users within 5km of the surrounding area, and all eligible Mini Programs will be free in the [Nearby Mini Program]. The nearby Mini Program is the key traffic entrance for WeChat, as well as the entrance for advertising.

There are various preferential activities such as grouping and seckill in the mini program, and through these activities to stimulate consumers' desire to buy, this method can accumulate a lot of accurate users in a short period of time, and the data we collect in the background can be used for the next step of precision marketing to users.

Four: Chat applet.

Share any page of the Mini Program to the group, and you can view 10 Mini Programs that have been shared to the group on the group chat information page, so that group members can quickly find the Mini Program they want when they need it, which is also a big advantage of opening up the WeChat group.

Inserting a mini program card into your own *** article is a long-term process that requires us to have a large number of fans. This is a lot of self-monetization methods, if users are interested in the content, they will directly click into the mini program, so as to achieve the conversion from content to purchase.

Eight: new ** advertorial promotion.

With the help of fan traffic to promote the mini program, it has become a craze in the new era. It is also a good way to put Mini Programs on WeChat and other new ** platforms through high-quality advertorials or hard broad.

Although the Mini Program was only launched in 2017, in this short period of two years, the development of the Mini Program has been very rapid, covering more than 200+ industries, many companies have launched Mini Programs in order to drain traffic, but the promotion of Mini Programs has become a big problem for many people, today I share 5 methods commonly used in the promotion of Mini Programs, for your reference only!

1.Community sharing.

The promotion of Mini Programs is relatively closed, unlike other products that can support Weibo and QQ sharing, Mini Programs currently only support the sharing of WeChat friends and WeChat groups, which means that we need to find accurate customer groups to share Mini Program links. But the applet has a very big point that you don't need it, you don't need to occupy your phone's memory, you can open it directly, just use and go, if you think about it next time, you can still find it in the applet history list, which is very convenient.

3. *** articles can be embedded in the mini program card, and if you look closely, you will find that many *** articles will be inserted into the applet, and users can jump directly, but the effect depends on the number of fans.

3.Popularize.

According to the findings of Qidian, many companies will use *** to promote, and implant *** into the poster during the event. For example, if you go to a ** to buy a hotel car Ming check ticket, you need an ** app you will feel troublesome, but the ticket purchase put a small program***, tell the user that there is a discount, he does not need to pay attention to it and do not need ** can scan and use, is it very convenient for the user, the boss can also save a lot of manpower, and at the same time can also improve business efficiency.

Yes, the Mini Program can be optimized, and in the "Promotion" module in the background of the Mini Program, merchants can configure up to 10 keywords. If the keywords are selected well, the effect will not be bad, and those who don't know how to choose can learn to see how other people's key Huai bad words are put and what the effect is. Of course, you can also ask a special person to do the optimization and promotion of the Mini Program, so that the effect will be more obvious.

5.Nearby applets.

There are many ways to promote Mini Programs, and its core point is to use social fission capabilities to make a new Mini Program quickly and successfully promoted in a short period of time.

How to promote the Mini Program, please see below;

Soon after the official launch of the Mini Program, WeChat launched the function of [*** Association Mini Program]. After the association, not only can [related***] or [related applet] be displayed in the data pages of both parties, but also [association successful] notification can be directly pushed to *** fans when the association operation is completed.

In addition to the simple [Mini Program Association Notification], WeChat also allows us to directly insert Mini Program cards or links into WeChat tweets. As long as you complete the association operation between the Mini Program and ***, you can insert the Mini Program into the article. After the article is pushed, users only need to click on the Mini Program link or card you set, and they can jump directly to the Mini Program, which is very simple and direct.

Although the official shutdown of the custom keyword function, this does not mean that we can't do search optimization for Mini Programs at all. We can make good use of fields such as the name and function introduction of the Mini Program, and put keywords related to the Mini Program into these fields to achieve the purpose of keyword search optimization.

Especially for the name of the Mini Program, many Mini Programs will put some keywords in the name of the Mini Program, so that the Mini Program will be at the top of the search results, which is why some Mini Program names are very long.

However, it should be noted that the abuse of this feature may lead to being taken care of by WeChat, which will have an adverse impact on the display of the Mini Program. At the same time, due to the principle of name uniqueness of the public platform, it is best to register a good name now to avoid being preemptively registered by others.

4.Nearby applets.

The benefit of the Nearby Mini Program feature is that as long as the user is near your store, in the Mini Program list, they can see your store logo on the right side of the Nearby Mini Program.

Enter the Mini Program background and click on the nearby Mini Program on the left side, and you can activate this function. After opening, you can set up a store for the Mini Program, and as long as the user's current location is within a certain range of any store you set, you can see your Mini Program.

Although this feature also requires you to have certain offline resources to use, as long as you make good use of it, your Mini Program can be pushed to more customers. At the same time, even if users don't use your Mini Program, ** in the Mini Program list can allow users to quickly remember your brand.

5.Offline materials.

In addition to online advertising, if your Mini Program has the characteristics of offline services, you can also consider making some offline materials to encourage users to use the Mini Program.

In the background of the Mini Program, click Settings on the left side to find the option of Mini Program Code. **Mini Program code, and put it in ordinary materials for printing, you can post ** under the store, make roll-up banners, etc., put your Mini Program at the user's hand, let users scan the code casually, use your Mini Program.

6.Encourage users to share.

Using the sharing interface of the Mini Program, we can encourage users to share the Mini Program with friends or WeChat groups. In this way, we can better use the relationship chain between WeChat users and let more users use your Mini Program.

The promotion method of the mini program has higher flexibility, and through the combination with WeChat community products such as WeChat, ***, and Moments, it gradually cultivates user habits and achieves the purpose of promotion invisibly. Let's take a look at the ways to promote Mini Programs!

Now open the search function of WeChat and there will be a small program, ***, goods, articles, **, circle of friends and other options, in the Internet era, content is king. It is very important to do a good job in the content of the Mini Program. If you want to get the traffic of Soyisou, choosing a good keyword (the name of the Mini Program) is the key.

Good keywords can make more users search for your Mini Program. The best effect is that all the key departments of the industry are monopolized and registered, and basically what keywords are searched for in an industry, your applet appears, which is even more powerful.

The second is five kilometers nearby.

The background of the applet can be set up to locate the address of the nearby five kilometers, and in October, the WeChat applet was revised for five kilometers near the mini program, from the original 4 classifications to the current more than 10 major categories. Secretly tell you a word, the nearby applet can be bound to 10 addresses, as long as it is related to the business license, WeChat has passed the review, you can bind 10 addresses.

Sixth, offline store promotion.

Print out the sun code of the applet, put a display rack in your store, and match it with preferential information. This method is a very common way to promote in shopping malls.

The fission function that comes with the seventh applet.

Functions such as grouping, distribution, etc., help users to share automatically and spontaneously.

Hope the above is helpful to you.