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1. Optimization of titles.
**70% of the traffic comes from organic search, so the title of the product is the market, and if your title is set, your market will be big enough. So, the optimization of the title has always been a priority. New stores should pay attention to avoid hot words and try to choose long-tail keywords.
Before optimization, we must be clear about our own positioning and current situation, and pragmatism is the first place.
2. Optimization of shelf loading and unloading time.
The grasp of the shelf time must be combined with your own products, to think about the time period when your target group will buy. Don't blindly follow the trend, the ** time period for the upper and lower shelves of other people's products is: 9:00 a.m
00-12:00;13:30-17:0 p.m
30;19:00-23:00 in the evening.
But you have to think about whether it is suitable for you, and there is no need for new stores to compete for the best time slot. At this time, how many big sellers are on the shelves? Countless quality babies?
Have you ever competed? We might as well settle for the next best thing and choose a time when there is less competition and a relatively good deal to get on the shelf.
3. It is recommended to make full use of the window.
There are only a few window recommendations for a store, and using all of them is called 100% utilization. First of all, it is necessary to select the key recommendation of high-quality baby window recommendation, and the baby with sales volume should be included in the window for a long time, as the baby of the store's key drainage. Secondly, the baby that is not recommended will be recommended according to the principle of removing the baby from the shelves.
Thirdly, the baby's weekly time should be evenly distributed, and remember not to all be on the same day. Last but not least, it's important to regularly check that your windows are fully utilized.
4. About the release of the baby.
It's as if we're a "novice" who doesn't understand anything, and someone might want to say that. That's right, it's about the released baby, specifically referring to the **, text description, product attributes, etc. of the released baby. Our new store also makes a lot of beautiful **, so we have to go other ways.
**There are a lot of good-looking stores**, buyers will question whether it is real, and we can highlight our treasures, what you see is what you get, expensive in a real, but**must be clear, can not be beautiful enough, but absolutely beautiful and generous, in combination with good copywriting. Such as: baby quality details real shots, authenticity comparison, real shots, etc.
Finally, the attributes of the commodity should be written as much as possible in line with the principle of seeking truth from facts.
5. **The activity can be as good as possible.
For participating in the best possible activities, many activities are not so difficult, it looks very troublesome, in fact, after you work the event, you will feel very simple, and many activities The threshold is not very high, if it is a sales requirement, then find a way to meet. It is recommended to put more energy into participating in activities, and participating in this baby a few times may be your hit.
6. Don't be tired of off-site promotion.
The off-site promotion here refers to the way to do your own promotion without spending money. For example, QQ, WeChat, Weibo, know, etc., there are many posts on specific operation methods. This needs to be analyzed after a period of time, and the investment will be increased when the way is effective, although this kind of promotion is slow, it is still necessary to insist.
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e-traffic These software can introduce organic free traffic.
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tools. Why do you say that, because your new store has just started to operate, only the basic traffic is there, and no other traffic that can be weighted is coming in.
Words to deliver. The traffic obtained is a more accurate visitor for the baby, and there can be a good collection and purchase conversion. The baby can sell goods, and only then will the next traffic enter.
The point is that now that the through train has been optimized, it can effectively drive the traffic of mobile Taobao, which is weighted for the store, and can better strengthen the crowd label of the product. What is more embarrassing about the through train is that in the early stage of operation, the weight of the plan is relatively low, and the PPC is relatively high, so it is necessary to increase the weight in the initial operation to reduce the cost.
2. Smart promotion - get the initial traffic.
Intelligent promotion, whether to operate or not, many friends are more entangled in this problem. Because there are those who say that they can do it, and there are those who say they can't do it.
To do it or not to do it, you have to be clear about what the role of intelligent promotion is used for, and what purpose you put it for.
The intelligent promotion itself is that the system automatically delineates the crowd flow to obtain traffic according to the crowd dimension of the store, and the result after the launch is:
There is traffic, but there is no good conversion, the store has a crowd tag, but the crowd needs to be deeply optimized.
There is traffic, the conversion is also good, and the store has a good crowd dimension, which can get traffic and sell goods well.
There is no traffic, the display cannot be obtained, the store does not have a good crowd dimension, and the system cannot match the traffic.
Based on these several scenarios.
Situation It is not suitable to use smart promotion to drain traffic, and you need to pull the crowd of the store first.
If it is your case, after the launch, you can get good traffic and have good output, and you can continue to launch intelligent promotion.
If you are in the situation, then you urgently need to delete some of the promoted babies according to the different products placed in the intelligent promotion.
Of course, many times, the store is more of a situation, and it can get traffic, but the data dimension is tended, which is suitable for the early stage of operation to select and test the model to run the data, and it will not affect the weight of the keyword promotion plan.
If you can bring traffic and sell goods, you will continue to operate, if there is traffic, the conversion is poor, and it is used to measure the money, and if you can't get the traffic, you won't operate it for the time being.
3. Super recommended drainage - get homepage traffic.
Super recommendation, it can be said that it is a very important drainage tool this year, basically replacing the previous through train directional promotion and drainage. Now the function of orientation is relatively weak, and it has been upgraded in stages to cut off the orientation.
Super recommendations are displayed for people, and the main thing is to get homepage traffic through super recommendations.
However, the basis for super recommendation to get traffic is that the store has a good crowd dimension, so it needs to cooperate with the through train crowd to have a better promotion effect.
4. Customer drainage - accumulation of sales.
**As a form of advertising for CPS, it is also recommended that business friends operate. Of course you'll consider a crowd of people, Taoke.
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Drainage promotion to do store promotion.
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Thanks for the invite. First, open the top booth.
You can spend a little money to open, and when others are searching for products related to you, what is shown in front of you is your store.
Second, start a live broadcast.
Find some good-looking girls who can chat to do the live broadcast of your ** store, introduce products, and snap up products.
Third, open the Douyin window.
Personally, I prefer the Douyin platform, not to advertise for Douyin, but to close the traffic of Douyin is too large, as long as there are a little more than 100,000 fans, **store drainage is not a problem at all, but if you do Douyin, the work must be vertical, and you can't make products directly, otherwise the number and auspicious will be wasted, you can do some games**, easy to do, single, and it will be better to add products to the window, not necessarily game products, you can get close to a little related class.
Fourth, Douyin live broadcast.
After some Douyin players have a certain number of fans, they will definitely start a live broadcast and directly push products in the live broadcast room, and the sales are particularly fast, as long as they study and understand the routines. It's sure to be a big hit.
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To better attract customers when opening a new store, you need to do the following:
1. Carry out effective business opening activities, increase profits, and attract encouragement;
2. Guarantee products and services to win the recognition of the first batch of customers;
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Take **, for example.
Store promotion is a skill that the best seller must master, because only by knowing how to promote can you bring traffic and benefits to the store. However, in the process of the store's transportation of wax rock mill camp, it happens that the promotion is the most headache. Below, let's share a few ways to attract traffic to your store.
1. What are the promotion and drainage methods?
Through train: The through train is mainly deducted by clicking, and the plans opened in different periods are also different, including ** low-cost drainage, mapping and measurement, word nutrients, etc., in the through train, it involves the bidding of keywords, display, crowd, creativity, etc., different plan requirements are also different, through train is a paid promotion traffic, which can drive natural search traffic, and novice sellers suggest that the store has a certain basic data (baby sales, photo evaluation); It would be better to drive again;
**Guest)**Customer is a mode of deducting fees according to the transaction, the commission of the main push wheel bucket products can be set higher, **The customer is mainly based on the product and commission, and the Alimama promotion coupon can also be set up, the early stage is mainly to increase sales, and the amount is higher, but it is necessary to pay attention to the cost problem;
Super recommendation: Super recommendation is mainly based on display and click deduction, different promotion methods are not the same, super recommendation is mainly for the crowd, you can see the data of the store through the analysis of business staff traffic visitors, and then use paid promotion to focus on delivery.
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