How to build a successful brand image, how to build a brand image

Step 1: Extract the core values of the brandStep 2: Express the core values with the right strategy and outstanding creativityStep 3:

The fourth step of repeated accumulation again and again: forming a one-to-one brand association in the minds of consumers, fully maintaining and promoting the core value of the brand has become the consensus of many world-class brands, which is also the secret of creating a century-old golden signboard! It's a pity that many local brands ignore this and fail to create the core value of the brand!

Shanghai Ruisen advertising **** has done a good job in this aspect. We are committed to designing their own brands for different enterprises, Ruisen is a well-known brand planning and design company in China, committed to helping enterprises with brand dreams to create a unique and lasting international brand image and realize the brand through scientific and effective international brand strategy, design and management

The corporate brand can be divided into three aspects, one is product quality, the second is the corporate image, and the third is the recognition of consumers. The product is not good, how is it, can it attract consumers? Can it be replaced?

A good product is not a brand, but it will bring a good brand impression. For example, the consistent quality of German cars is reassuring. Corporate image is the impression that a business gives at every point of contact with its customers.

For example, LV's bags are ugly to death, the workmanship and fabrics are good, but this enterprise gives people the impression of luxury and expensive, just in a country like China, where some people have just become rich and urgently need recognition, its image is very noble. This is generally solved by setting up a CI system. Consumers' reading means whether consumers buy it or not.

It's not that if your stuff is good, consumers will recognize it; It's not that your company is strong, and consumers must agree; For example, the Iridium plan, the product is good, and the company's strength is not to say, and in the end it still fails to go bankrupt; The consumer has his own thinking, how do you influence his reading through communication, and how to integrate communication and marketing, which is the third part of the work.

Here's how to build your brand image:

If you want to shape the brand image of the enterprise externally, the first step is to let the employees within the enterprise recognize the brand, because the enterprise is bound to need the assistance of employees in the process of external publicity.

The advantage of this method is that it can indirectly improve the efficiency of brand molding by improving employees' recognition of the brand, but if the internal education method of the enterprise is not appropriate, it is easy to make employees disgusted with the enterprise, and then affect the development of the enterprise.

The preferences and abilities of each type of consumer group are different, and companies can analyze and position the brand, clarify the audience target of the product, and establish their own brand image in specific consumer groups through precision marketing and preconceived methods.

The importance and value of corporate brand image

The corporate brand image can effectively capture the eyeball experience of consumers and help consumers generate interest and ideas, so as to attract consumers to learn about the product or the brand's services. This is one of the values of a company's brand image.

On the other hand, the value of the corporate brand image lies in the continuous and frequent brand marketing and promotion of the enterprise, or the gradual production of a visual image awareness of the brand by consumers through repeated consumption by consumers for many times.

In this way, a visual experience that is clearly differentiated from other companies' brands and brands. Consumers may have seen or remembered a certain brand image feature and already associated it with that brand. This is the true value of corporate brand image.