The characteristics of different types of online advertising are manifested and effective

B2B platforms include: Alibaba, HC, etc. B2B platforms are primarily business-to-business. Advantages: Cheap, stable fees, large customer flow, more affordable.

NetEase also belongs to the portal, charging method:

There are many types of online advertising effects, such as increasing sales and increasing awareness.

Depending on the situation of the enterprise.

If you are a large business, it is better to have the most integrated marketing. That is, including online advertising, television advertising, industry advertising, newspaper advertising, magazine advertising, etc.

2. From the billing method, it is mainly divided into: CPT (package time), CPC (click), CPM (display), CPA (registration or login), CPL (registration), CPS (sales share).

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1. Banner advertising. Banner advertising is the earliest form of online advertising. It is an image file created in GIF, JPG, FLASH and other formats, which is positioned in a web page to display advertising content.

2. Text link ads. A text link ad is a line of text that acts as an ad and clicks through to the corresponding ad page. This is a form of online advertising that is the least intrusive to the viewer but is more effective. Sometimes, the simplest ad format works best.

3. Rich advertising. In the early days of the Internet, online advertising was mainly based on text and low-quality GIF and JPG formats due to broadband.

**Mainly. With the popularization of the Internet and the progress of technology, there has been a multi-combination of sound, image and text. Rich advertising forms are diverse, rich in content, and influential, but usually more costly.

Similar to traditional TV commercials, they are all inserted into the normal ** program. For example, before the show starts or after the show ends. Like interstitial ads, it's also a form of advertising that forces users, but it's more user-friendly.

The most important feature of auction rankings is pay-per-click. If the user doesn't click, no advertising fee is charged. In the same keyword ad, the ad with the highest single vertical lead click bid is ranked first, and the other positions are queued from high to low according to the advertiser's bid.

1) Wide spread.

Online advertising has a wide range of dissemination, not limited by time and space, and advertising information can be disseminated to all parts of the world around the world around the clock and 24 hours a day through the Internet. The number of netizens in China is huge, and it is still developing rapidly, these netizens have a high consumption capacity, is the audience of online advertising, they can browse advertisements at will on the Internet anywhere in the world at any time, this kind of pyramid scheme effect is any kind of traditional ** can not achieve.

2) Non-coercive transmission of information.

As we all know, newspaper advertisements, magazine advertisements, TV commercials, radio advertisements, outdoor advertisements, etc., are all compulsive, all of which are trying to attract your visual and auditory senses and forcibly instill them into your mind. The network advertising belongs to on-demand advertising, with the nature of newspaper classified advertising, but does not need the audience to browse thoroughly, can be freely queried, and according to the needs of potential customers to actively present and display, so as to save the attention resources of the whole society, improve the pertinence and effectiveness of advertising.

3) The number of audiences can be accurately counted.

Using traditional ** advertising, it is difficult to know exactly how many people have been exposed to advertising information, taking newspapers as an example, although the readers of newspapers can be counted, but how many people read the advertisements published in newspapers can only be estimated and speculated and can not be accurately counted. It is difficult to estimate the audience of advertisements such as television, radio and street signs, but on the Internet, the authoritative and impartial visitor flow statistics system can accurately count the number of viewers of each advertisement, as well as the viewing time and geographical distribution of these users, so as to help correctly evaluate the advertising effect and further optimize the advertising strategy.

4) Flexible timeliness.

When advertising on traditional**, it is difficult to change the version once it is published, and even if it can be changed, it often requires a lot of economic cost. Advertising on the Internet allows you to change the content of the advertisement as needed, including correcting errors, so that changes in business strategy can be implemented and promoted in a timely manner.

5) Strong interactivity and sensory.

The carrier of online advertising is basically multi-**, hypertext format files, as long as the audience is interested in the product, just press the mouse to further learn more, more detailed, more vivid information, and even allow consumers to personally "experience" products, services or brands, if new technologies such as virtual reality are used, customers can feel the goods or services as if they were there, and can be booked, traded, and settled online, which has greatly increased the timeliness of online advertising.

6) Low cost Internet advertising does not need to be printed or produced, which saves a considerable part of the cost, and the advertising time is long.

Legal basis

Advertising Law of the People's Republic of China

Article 3: Advertisements shall be truthful and lawful in fighting against chaos, expressing the content of advertisements in a healthy form of expression, and conforming to the requirements of the establishment of socialist spiritual civilization and the promotion of the excellent traditional culture of the Chinese nation.

Article 4: Advertisements must not contain false or misleading content in the base file, and must not deceive or mislead consumers. Advertisers shall be responsible for the authenticity of the content of advertisements.