Ask for marketing planning for health drinks

Xiamen Zhongzhi brand planning and design company is located in the beautiful west bank of the Taiwan Strait--- Xiamen international tourist city railway station bustling business district, is one of the most well-known brand planning and design companies in the country, since 2005 began to focus on the food, FMCG industry brand planning and design, is the first professional service food, FMCG industry brand planning and design company in southern Fujian. With excellent brand planning and brand design capabilities, SmartGen's partners and customers have spread all over the FMCG industry. The success of our customers is our pride, we take "private enterprise brand internationalization" as our mission, with professional and rich brand experience, adhere to the concept of "value win-win", and are the best partners of enterprises in the food and FMCG industry!

Brand planning: brand research, brand positioning, brand promotion, brand optimization, and undertake brand marketing planning services.

Brand design: trademark design, VI design, packaging design, album design, store space design.

I know the best planners in this area.

Health care product marketing and promotion methods:

1. Do market research, look at the needs of the people, and at the same time understand the market, you can price the product, you can know who needs these products. 2. The combination of online push + local push helps to attract traffic and attract more customers. 3. See more customers and communicate more.

4. The most important point is to make a long-term and systematic network promotion plan, and more importantly, to adhere to and continue to implement.

I don't know about other more specific methods, if these methods are not enough, go to Shan Ren Information to understand and do a more specific analysis.

Shan Ren Information Course Features:

1. Co-ordination: In the new era, the solution of "strategy + transformation + execution" is proposed, and the four major systems are constructed: positioning, operation, execution, and transformation, and the overall layout of the whole network marketing of the enterprise.

2. Personalization: According to the different positioning of enterprise profit model, channel distribution, product positioning, etc., analyze market opportunities and target customers for enterprises, and provide personalized network transformation solutions in a targeted manner.

3. Authoritative: 100% with independent intellectual property rights.

4. Strong practical operation: After the selection of 130,000 student enterprises at home and abroad, we have combined the essence of millions of R&D ideas and consultant practical solutions of hundreds of domestic Internet practical experts to dedicate practical courses to enterprises in Internet transformation.

Shan Ren Information has accumulated 15 years of practical experience, brought together more than 100 marketing experts, and helped 150,000+ enterprises.

Strategy + Transformation + Execution = Systematic Solution of Results, learn 3 main courses, and master 52 knowledge points. "No distance, no boundary, no self" from one opportunity, two challenges, three characteristics, to help users draw an effective actual combat marketing map of the whole network. Solve various problems encountered in enterprise network transformation, focus on overall diagnosis, and move towards transformation and innovation step by step!

After two years of ingenuity research and one year of market research feedback, foodie students have finally developed a "sour plum soup" drink that 80% of the target consumer groups are satisfied with.

Is there a market for good products? Are you afraid of the deep alley? With this question in mind, I would like to take this opportunity to try out the marketing planning of B to C products that I have not been exposed to before.

The main effects of sour plum soup are as follows.

Based on the characteristics of the product, the positioning of the product is: special refrigerated drink with special taste, healthy thirst quenching, summer heat and appetizing.

Based on the above main effects, plus the origin of sour plum soup is in the north. Shenzhen, which has a relatively long summer, a high population density, and a large number of outsiders in the north, is preferred as a pilot. In addition, after several years of market cultivation, many people in Shenzhen have increased their recognition of sour plum soup year by year.

As a new product, if you want to increase the volume and stability, the catering channel is the first choice for the following reasons:

Moments marketing is similar to taking the customized route, although the sales volume is limited, the price can be higher, and a lot of intermediate links are saved, which can greatly improve the profit margin.

In addition, if the model is well designed, the use of the "good new retail" model, so that consumers can become shareholders of the company while consuming, form a community of interests with the company, and grow together with the company, it can produce exponential user simplification. Win the performance and also gain loyal users.

Through the sponsorship of the event with sour plum soup twice, we have initially received good feedback. Achieved sales of hundreds of bottles. But the problem is:

According to the characteristics of the product, crayfish, hot pot, barbecue and other types of restaurants are preferred as pilots.

I wanted to promote it through a distributor who does distribution to 200 restaurants, and he is also the best product in the market in Guangdong. But the problem is that he only delivers and does not help with marketing, and if it is a new product, it is difficult for him to promote it.

This channel is temporarily unworkable, and Liu focuses on a crayfish restaurant with a good degree of cooperation to try.

I tried to give some free to a few stores and let them promote them to customers, but the effect was not too ideal, and later I found out that the main reason was that the restaurant was not motivated! After analysis, the motivation of the restaurant is as follows:

The second option is currently being tried and will continue to be updated.