Products of small businesses, how to do a good job in network marketing

With money and technology, network marketing is something to learn.

Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities, is a broad word, from the current business network marketing more broadly covers the network of products and the concept of the Internet.

Network marketing (on-line marketing or e-marketing) is produced with the Internet into commercial applications, especially after the World Wide Web (www), e-mail (e-mail), search engines, social software, etc. have been widely used, the value of network marketing has become more and more obvious. Among them, a variety of means can be used, such as e-mail marketing, blog and microblog marketing, online advertising marketing, ** marketing, ** marketing, bidding promotion marketing, SEO optimization ranking marketing, college students' network marketing ability show, etc. Generally speaking, all kinds of marketing activities carried out with the Internet or mobile Internet as the main platform can be called integrated network marketing.

To put it simply, network marketing is a comprehensive marketing activity carried out with the Internet as the main platform to achieve a certain marketing purpose.

Characteristics of network marketing: 1. It has a distinct theory; 2. The global nature of the market; 3. Integration of resources; 4. Obvious economy; 5. The impact of the market.

Internet marketing, also known as online marketing or electronic marketing, refers to a form of marketing that uses the Internet. The Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information and the best to the audience. The interactive nature of the Internet, which reverberates immediately and resonates, is a unique feature of online marketing that distinguishes it from other marketing methods.

Here's how small stores can trade low-cost sales for the best revenue:

3. Settle in third-party platforms, such as Meituan, **, to increase online sales.

4. Do some advertising on local TV stations or Jingqing network platforms.

5. Prepare one or two cheap goods for activities to increase customer flow.

6. You can live broadcast the store through Toutiao.

1. What is the "best amount".

To put it simply, it is to let more people know about you, what you do, what products you sell, and what services you do. This is also the first step in online marketing, let people know you first, even if it's just one name.

Second, what is the conversion rate

It is the probability that others will become interested in you and buy your products or services after they know you.

These two concepts are simple, these two concepts can be said to be the essence of network marketing, all marketing is done around these two concepts, first let more people know about you, and then let more people buy you.

So how to skillfully use network marketing, in fact, is how to better do these two concepts, either to make the best amount bigger, or to make the conversion rate high.

The best way to do the best amount is event marketing, by planning an unexpected thing, the amount of communication is increased, good communication brings good volume, and you can tell more people about your brand at once.

The best way to do the conversion rate is to find a user group with strong demand, their conversion rate is the highest, what is a strong demand user group, that is, they are looking for a product all at once, you suddenly appear in front of his eyes, the place where this strong demand users gather the most is the search engine, so search engine advertising is so expensive, and so many people do it one after another, it is because of this reason.

At the same time, it is necessary to coordinate the relationship between the two, many event marketing is notorious because as long as the first amount and ignore the conversion rate, in the end this thing is very hot, everyone knows, but no one wits what is the product behind the push, and even more in order to attract attention to the first amount, they actually do negative events, resulting in the conversion rate not rising but falling.

Businesses skillfully use network marketing, in fact, they are skillful use of these two concepts, and countless means are derived from these two concepts.

2. Self-leading flow. You can set up Tao passwords and short links, and put Tao passwords or short links to Weitao Weibo, and customers will directly reach the goods after copying the Tao link.

3. The weight of the commodity is high and it comes with its own traffic. The official will give free traffic to the goods with high weight, and the weight of filial piety can be increased by increasing the display of the baby's collection price.

4. Paid traffic. Paid traffic refers to the traffic attracted by ** customers or through trains, drill exhibitions, etc., and is an indispensable drainage method in operation.

5. Traffic brought by customer recall. For customers who have purchased goods, or customers who have purchased and collected, you can do some recalls of old customers, such as sending text messages or giving some coupons to the base yuan.

6. Reach the highest amount. You can cooperate with some live broadcast talents, who have a lot of traffic and super ability to bring goods.

7. Drainage of official activities. You can participate in official activities such as Tiantian**, Juhuasuan, and Tao Rush Buy, which are all very good drainage activities.

8. Label traffic. When your product has accurate traffic, after entering the store, then the product will be tagged little by little, and when the customer who needs the same product is looking for it, the system will automatically push it to the customer, and this part of the traffic is relatively more accurate.