Urgency I am a marketing major and am now looking for a graduation project 100 on product marketing

Small and medium-sized enterprises (SMEs) are an important part of a country's The business strategy, from the point of view of its formulation requirements, is to use opportunities and threats to evaluate the present and future environment faced by the enterprise, to evaluate the current situation of the enterprise with advantages and disadvantages, and then to choose and determine the overall long-term goals of the enterprise, and to formulate and choose the action plan to achieve the goal. How to survive and develop in the increasingly competitive and complex market environment, and how to create and maintain competitive advantages have become the primary issues faced by small and medium-sized enterprises today.

Definition of "marketing".

Marketing, in order to know the market demand, seize the market demand desire, with the best plan to promote, expand, create a demand atmosphere, and target sales, to achieve advertising effect, brand effect, in order to establish a brand, another concept of marketing is to promote, improve the rate. (Source**: Lan Xiaohua, "Marketing Management").

Network Marketing" definition.

Network marketing refers to a series of transactions that include the Internet as the medium of communication in the later stage of all other ** promotion, is the use of different channels to form a strong non-parallel criss-cross carrier information coverage, but these coverage is with the needs of enterprise customers and development strategies in the change or targeted adjustment, through these dissemination, and then use **, email, **instant messaging software communication, and finally through the ** payment function to achieve the purpose of the transaction, The transaction behavior formed by the network formed by the staggered weaving of the whole process is the real network marketing, so the network marketing is based on the tangible and intangible communication network as the basic platform, and finally the transaction is realized, not simply Internet marketing.

Marketing".

Justification. 1: The definition given by the American Marketing Association is:

Marketing is an organizational function and process that creates, communicates, and delivers value to customers, and manages customer relationships for the benefit of the organization and its stakeholders. 2: Philip Kotler's definition emphasizes the value orientation of marketing:

Marketing is the concept of individual and collective marketing by creating products and value and exchanging them with others in order to obtain their marketing concept.

A social and managerial process of what is needed. 3: And the definition given by Gronrose emphasizes the purpose of marketing:

Marketing is to establish, maintain and consolidate relationships with consumers and other participants through mutual exchange and commitment to achieve the goals of all parties through mutual exchange and commitment.

Non-academic definition.

Taiwan's Jiang Gensong explained the variability of marketing in "Your Marketing Can't Work", and made the following definition of marketing in English: "What is marketing? If the word marketing is divided into two parts, market and ing, then marketing can be used in the present continuous of the market

Authoritative definition. Marketing is defined by the American Marketing Association as an organizational function and process that creates, communicates, and communicates value to customers, and manages customer relationships for the benefit of the organization and its stakeholders.

1. In the future, this major will be related to sales and marketing;

2. During the university, some relevant certificates such as "Assistant Marketer Certificate" and "Human Resource Manager" will be examined, but they are generally voluntary and not required by the school;

3. The nature of the major itself is like this, the key is to look at yourself, if you do more social work during the school period, participate in more school team activities, and study more actively, it is still easy to find a job in the future, the general company can get 1500-3000RMB a month, and the monthly salary of a good company can be 5000-6000RMB a month, the key is to rely on your own performance.

During the school period, you have to plan for your professional students, and get in touch with some popular ** in the society, you can browse some related headhunting companies**, and see what conditions people have preset for some high-paying jobs? If you don't have it, and you really want to do this job, then start to work hard to cultivate your ability and knowledge, and you are not small, so it is right to study more! Usually idle and have nothing to do with the general friends to go out to play, spend more time on your studies, read famous journals and magazines such as "Business Review", and learn to write articles yourself, I believe that your future road will be wider and wider, and things are man-made!

Many people think that there is no way forward, and it is not that someone has come out of it, and it is brilliant! Come out with your own guts, if you really don't like this major, you can change the major, you can adjust it during the first admission period, but you don't pack the ticket, you have to ask clearly, it's best to ask the senior brothers and sisters of that school, they know very well!

I hope it helps!

Marketing, planning, and promotion belong to three fields, which are collectively referred to as marketing or operation and operation.

Planning is the first part, which involves the strategy of the company's market operation.

Planning first needs to understand the needs and relationships, you need to go to marketing first;

Planning requires information collection, without information support, it is a castle in the air, and information can start from network information;

Planning requires specific implementation plans and methods, and it is recommended that you use mind mapping software to build a plan.

Marketing is not only the foundation but also the specific implementation process, involving planning and execution, team operation and management.

The distribution and control of income, there is no motivation for the benefit team, and there is no implementation standard without control.

Identifying the target group and effectively reaching the target group is part of the channel and requires experienced personnel;

Issue marketing tasks, formulate work plans, and monitor the implementation effect ......Promotion belongs to the corporate market image and product packaging, cooperation objects, market feedback, etc.

It is necessary to analyze and integrate market resources and determine goals;

Market satisfaction surveys, and feedback is also a kind of promotion;

How to operate with the partner partners, such as television, flyers, outdoor advertising, holding events, ......There are too many aspects of market operation to list them all.

Marketing is a complex skill, which can be summed up in a few words:

Learn more, think more;

Ask questions and find solutions;

Standardization, automation.

Go into sales, or go to a sales management course.

If you don't understand sales, it's empty talk.