What is the significance of the seven departments jointly issuing a document to regulate live stream

First of all, it can protect the rights and interests of consumers, and also standardize the channels for live broadcasting, which can also make everyone more assured to buy some things in the live broadcast room, which also facilitates everyone's life.

Since it is a serious profession, there should be proper regulations. The market was forced to reform. In the midst of this pandemic, the volume of goods has risen to unprecedented levels.

Respond in a timely manner with industry and market regulations in place to prevent more household cuts. prohibit minors from carrying goods so that some unscrupulous parents do not use their children as a means of sale; Limit the age at which goods can be purchased so that children can complete compulsory education before thinking about how to earn a living.

In the live broadcast circle, fakes are rampant, many people looking for goods, three requirements are cheap, exempt, and credit, after all, there is everything if there is traffic, and many small factories rely on live broadcast to continue their lives, and many of them make more and more money, but they squeeze some high-priced and high-quality ones out of the market, a vicious circle.

The biggest meaning of the first point is that it will bring us a new reform, and the second point is to bring us some new goods, or buy the third point, there will be a new operation of the market?

Now that China has entered the normalization of the epidemic, the retail industry has been affected by the epidemic before this, and many offline direct stores have to change their thinking and live broadcast online to save their brands. As a result, the live broadcast was once again hot. However, for the momentMinistry of CommerceThe live-streaming industry has been rectified and two standards have been implemented, which is committed to further promoting the development of China's live-streaming shopping and online shopping industries.

1. According to the latest statistics of the Ministry of Commerce, in the first quarter of 2021, China's e-commerce live broadcast exceeded 4 million, creating revenue of nearly 30 billion.

NetEase Ding Lei. Logical thinking Luo Yonghao.

Their joining of the live broadcast army has also attracted the attention of more consumers. It can be said that live streaming has a further effect on the consumption of online retail, but many problems such as product quality, chain development, multi-platform content release and other problems lack clear management standards and regulatory mechanisms.

2. Two adjustment policies of the Ministry of Commerce.

Due to the rapid growth of the live streaming industry, the platform has not established a unified qualification standard.

The quality of all kinds of goods is uneven, and there is no guarantee for after-sales service. In this regard, the Ministry of Commerce has imposed two implementation standards on the online live broadcast industry, and drafted the "Basic Specifications for Live Streaming, Shopping Operations and Services" and "Guidelines for the Evaluation of the Online Shopping Integrity Service System", which require the online live broadcast industry to examine itself in the process and not violate the relevant regulations. To a certain extent, these two implementation standards can put an end to the chaos of the live broadcast industry, reshape the ecology of the industry, and improve the technical management level of the retail industry, so as to safeguard the interests of consumers to a certain extent.

Live streaming is currently the most popular mode of e-commerce, and there will still be a great dividend for a long time in the future, but the chaotic phenomenon will also curb its development to a certain extent, and it is necessary for the Ministry of Commerce to formulate reasonable and effective regulations in a timely manner to regulate its healthy growth.

In the new regulations on live streaming, the age limit for live broadcasters has been clearly stipulated, and red lines have also been clearly drawn for some live broadcast behaviors. In addition, if a consumer rights protection situation is encountered, the live streaming platform should actively cooperate and be able to provide corresponding evidence.

This is good news for sellers who are officially in business. Previously, because of the malicious competition of the opponent, there was no traffic and conversion. Now that competitors are restrained, the market is slowly moving on the right track, and traffic will be redistributed.

So now standardize your own live broadcast room is the final winner.

Live streaming must ensure product quality, at least you think the product can be sold. before you can bring the goods.

1. In the process of online transactions, it is not allowed to use methods such as false claims of spots, fictitious reservations, and false rush purchases for marketing, and must not fabricate transactions or fabricate user evaluations.

According to China's Measures for the Supervision and Administration of Online Transactions, it is not allowed to use false transaction quantities to attract consumers in the process of online transactions. This point actually appears in many live broadcasts now, they will release thousands of places, and then claim that they are all sold, but in fact, we don't know the result of the sale, we don't know if the transaction volume on him is normal. It is because of this form of rendering that many people will buy again and again, and it may be enough to buy fake products.

According to China's regulations on the management of Internet live broadcast marketing information content services, live broadcast rooms must now be managed in accordance with the requirements. For the behavior of blocking consumers' remarks that appeared before, it is now impossible to implement, because the live broadcast room must ensure authenticity and reasonableness, and it is impossible to exist All are praised, and many live broadcast rooms have closed those bad reviews. This is actually misleading consumers so that they know that there are no bad reviews for this product, so they will buy it, and eventually find out that it is all false advertising.

III. Livestreaming marketing platforms shall establish a credit rating assessment system for operating accounts, with information such as user evaluations and complaints and reports as evaluation indicators.

At present, the live broadcast marketing platform has not set up this form, in fact, I think it can be set up, because then we can see that those merchants are credit merchants, and we can make a large number of purchases. Some merchants have very low ratings, and we can't buy them even if they are cheap. This is equivalent to giving people a way to refer to, so that they know what kind of live broadcast room to buy will be the most reasonable, high-quality and inexpensive store.

Article 9, paragraph 3 of the Advertising Law of the People's Republic of China clearly stipulates that advertisements shall not use terms such as "national level", "highest level" and "best". Obviously, there are many e-commerce anchors who have violated this legal provision.

The Measures for the Supervision and Administration of Online Transactions will be implemented from May 1; The three departments jointly issued the Administrative Measures for Online Live Streaming Marketing (for Trial Implementation) which will come into force on May 25, 2021.

Some of the new rules include that minors under the age of 16 are not allowed to engage in live streaming. Livestream marketing platforms shall promptly handle complaints and reports from the public regarding information content or marketing conduct that violates laws and regulations. When disputes arise over consumers' purchase of goods, the relevant livestream marketing platforms shall actively assist consumers in preserving their lawful rights and interests, and provide necessary evidence to support them.

Live broadcast room operators, live broadcast marketers. Consumers must not be deliberately delayed or refused lawful and reasonable requests without justifiable reasons.

It involves 8 major illegal acts, such as e-commerce violations such as unauthorized deletion of consumer reviews, infringement of the legitimate rights and interests of consumers, unfair competition, product quality violations, infringement of intellectual property rights, food safety violations, advertising violations, and ** violations, and it is clear that they should be investigated and dealt with in accordance with the corresponding laws.

Online shopping is nothing new, this new way of shopping has collapsed many offline physical stores, making it difficult for physical stores to maintain, which also has certain drawbacks, and the live broadcast has also derived the scene of live online goods, by the network anchor to help consumers and commodity manufacturers talk**, with a low ** can buy many items, such a sales model has been loved by everyone at once, after all, such a discount is not every day, Online live broadcast can get much cheaper than the market price, and it is also the main profit model of live broadcasting.

And the venues, equipment, etc. required for online live broadcast are all cheap, so that even ordinary people can open the way of online live broadcast to their own goods, and once the number of people who join the online live broadcast increases, it will cause more businesses to want to counterfeit in this way, first use low ** to attract consumers to buy, and when the goods are transported to consumers through logistics, they find that the goods are not right. It is also difficult to carry out complaints and rights protection in online live broadcasts, and when the evidence cannot be provided, consumers can only swallow this grievance silently.

Since the incident of fake bird's nest in Simba's live broadcast, this time the seven departments jointly issued a document to start standardizing the rules of live broadcasting, and began to rectify the atmosphere of online live broadcasting, so that the major anchors can strictly control the quality of their own goods, be responsible for consumers, and make live streaming a reliable thing, instead of letting consumers buy three-no products for no reason, and the issue of rights protection has gradually become prominent. thinks that this can make them buy with confidence, and will not be anxious about whether they have bought counterfeit and shoddy goods, and it is also a reasonable explanation to consumers, and the anchors who sell such products should be punished like ordinary merchants.

I think live streaming is reliable, now is the time when the network economy is extremely developed, and many people like to buy their favorite items without leaving home. Nowadays, online delivery is very formal, and there are relevant legal constraints and industry norms; Merchants who have a competitive relationship with online goods will carefully improve their service quality to drive sales, and online goods service is really important.

I think the reliability of live streaming depends on the platform of the live broadcast and the anchor himself. It is not possible to generalize.

It's quite reliable, because of the live broadcast, this development model is still relatively stable, and the income is quite good every time.

is reliable, because there are already a lot of people who have made a lot of money because of live streaming, and there are still many people who are joining.

I think live streaming is unreliable, because the products in it are all unreliable.

Unreliable. Because of the lack of supervision of live streaming and the fact that it is prone to after-sales problems, I think it is unreliable.

It's not reliable, because it's hard to succeed. It depends on your own efforts and a little luck. will be even better.

Reliable. Because the live streaming industry is very hot now, and the income is also very considerable, and the future development prospects are also very good.

Reliable. It is the trend of the times. Because after the epidemic, people were not allowed to go out, and the live broadcast ushered in life.

Reliable, as long as the sale is **, there is no problem with the quality, then it is reliable, some people will sell fakes in live broadcasts, we must enhance our judgment ability, don't be easily deceived.

There is no doubt that the scope of live streaming will expand, from traditional clothing, cosmetics, food, agricultural products to technology products, cars, houses, etc. Therefore, more and more mayors, county magistrates, and village chiefs will conduct live broadcasts and deliver goods. In the future, the form of commodity live broadcast may be richer and more diversified, with the characteristics of sharing, socialization, interest, novelty and other characteristics, such as live broadcast of activities, community live broadcast, live broadcast of museums, live broadcast of scenic spot tourism, live broadcast of wild survival challenges, live broadcast of extreme sports such as bungee jumping and skydiving, and live broadcast of scientific research experiments.

Laws and regulations related to live streaming of goods will be introduced in the future. Essentially, live streaming with goods is also e-commerce sales. It can be said that these Internet celebrity anchors with the highest traffic not only brought rich and affordable products to users, but also triggered waves of live broadcast craze.

If 5% of traditional e-commerce can make money, then live e-commerce can only make money. Because live streaming can obtain the vast majority of resources in the market through low-price competition and individual super IPs, most people can only make money at a loss. We can imagine that if there are 10 consumers and sales forms in the market, if one anchor meets the shopping needs of 9 people, some businesses will make a lot of money, which will lead to more brick-and-mortar stores and ** accelerate the pace of bankruptcy.

Now the Internet is everywhere to promote and guide the life with goods, so that every ordinary person thinks that life with goods is the trend of the future, misleading young people to learn to live, and the final trap is the person who follows the trend. Looking at this, you may ask rhetorically, some anchors can sell for 10 million at a time! But you don't see how people who lose money fail, because live streaming with goods is a kind of sales situation of e-commerce, and not everyone can get rich.

Most of them are post-90s and post-95s. Their consumption is labeled highly, which means that they are more willing to trust the products recommended by the streamer, because they will only buy the product if they like the streamer. So, if an anchor only owns the IP and only sells the product, the consumer may not pay for it.

Therefore, shopping on live streaming portals is mostly for the sake of great deals**. From this point, it can be seen that live streaming requires strong chain support and battle to stand out in many sales scenarios. Otherwise, consumers can go to e-commerce platforms and offline consumption, which is back to the fierce competition of traditional e-commerce, and everyone has to rely on the best to win.

From the perspective of sales scenarios, this way of live streaming with goods is actually similar to traditional TV shopping, which guides consumers to place orders through publicity and shopping guides, but the anchor has IP and content to endorse.