Seven departments issued a document to regulate live streaming, how do you view minors live streami

I'm not very supportive. Because if there is a problem with the goods brought by the underage anchor, then it will be very troublesome to hold them accountable.

I think minors should go to school and learn more knowledge, and they should sit in the classroom and experience the charm of knowledge. With the knowledge, let's choose the profession you are interested in, even if it is a live broadcast, minors are also child laborers

Minors are the stage of learning, not the stage of making money, which will develop bad values and money views, and it is easy to be led astray by interests.

I still don't support the live broadcast of minors, after all, minors are not comprehensive enough in judging many facts

Minors should study hard, and should not live broadcast goods, which is very unworthy of advocacy.

I strongly disagree with minors bringing goods, because it will bring minors badly and affect their values.

This kind of behavior is very bad, as a minor, I don't have the ability to do such a thing, and I should stop it in time.

I think this is not normal, they are still minors, and they are not allowed to do such operations and do such things, which will affect their academic development.

I think it's very abnormal for minors to live stream, they should be studying in school at that age, not in these online worlds.

The laws and regulations involved in live streaming include the Criminal Law of the People's Republic of China, the Drug Administration Law of the People's Republic of China, and the Advertising Law of the People's Republic of China.

Criminal legal risks that may be involved in live streaming:

1. The crime of selling goods with counterfeit registered trademarks. Internet celebrities, anchors, etc. should strictly abide by their legal obligations when "live streaming with goods and auctioning bases", and anchors should establish a strict product selection team to carefully screen commodity trademarks, and if they still sell goods that they know are counterfeit registered trademarks, they need to bear criminal liability for the crime of selling goods with counterfeit registered trademarks.

2. The crime of producing and selling fake and shoddy products, the crime of producing and selling counterfeit and shoddy drugs, and the crime of selling food that does not meet the safety standards of the cover. If the anchor clearly knows that others are producing or selling counterfeit or shoddy drugs, and still uses the live broadcast platform to sell and advertise, it may involve the crime of producing and selling counterfeit or shoddy drugs, or the crime of producing and selling counterfeit drugs or shoddy drugs, or selling food that does not meet safety standards.

3. False advertising. If the anchor only carries out advertising endorsement during the live broadcast, there is generally no need to bear the risk of criminal liability because there will be no paid transfer of goods directly in the process.

The live broadcast anchor should be at least 16 years old, and the live broadcast of minors personally feels that the risk of risk is very large, after all, it is a minor, and the economic ability may not be very goodIf there is a problem with the product, the ability to bear the consequences is not very strong

Moreover, our country also has clear regulations that minors over the age of 16 who have earned their own living expenses are their own labor income, they are considered to be persons with full civil capacity and can be responsible for what they do.

Some minors, for the ability to distinguish goods, can not be very high, in the selection of goods with goods, may be easy to be fooled by merchants with ulterior motives, resulting in the quality of the goods is not very clear.

Of course, there is no absolute thing, some underage people may have a very unique vision, their perspective on things, may be quite different from us, the goods they buy are also good and cheap, and we can't underestimate them because some anchors with goods are young.

Personally, I feel that minors, the reason why live streaming is too risky is mainly because their economic conditions may not be very strong, after all, many of them may have just entered the society and have not experienced the original accumulation of capital, and some may just rely on the audience's money to go to some things.

In case some people don't like the things they bring and return them, some of the costs incurred in the middle may be unbearable for those minor anchors who have just come out to bring the goods, and their ability to accept the blow may not be much lower than those adults who have been in society for many years.

Many minors bring goods anchors, only make money, and can't afford to lose, only see how much money other people bring goods.

Everything is risky and needs to be done with caution.

The risks of minors in live streaming are: they cannot distinguish between real and fake goods on the Internet, and because they are young, they are easily bewitched by others and then do some illegal things, so that consumers suffer losses.

Personally, I think there must be a very big risk for minors to live stream, because they are not adults at all, and sometimes they don't have enough awareness of discernment.

can't bear responsibility for the impact and behavior caused by themselves, therefore, there are certain hidden dangers in minors' live streaming, and they must be at least 16 years old and can bear the consequences of their own actions.

Is live streaming very popular? But do you know the risks?

Now that China has entered the normalization of the epidemic, the retail industry has been affected by the epidemic before this, and many offline direct stores have to change their thinking and live broadcast online to save their brands. As a result, the live broadcast was once again hot. However, for the momentMinistry of CommerceThe live-streaming industry has been rectified and two standards have been implemented, which is committed to further promoting the development of China's live-streaming shopping and online shopping industries.

1. According to the latest statistics of the Ministry of Commerce, in the first quarter of 2021, China's e-commerce live broadcast exceeded 4 million, creating revenue of nearly 30 billion.

NetEase Ding Lei. Logical thinking Luo Yonghao.

Their joining of the live broadcast army has also attracted the attention of more consumers. It can be said that live streaming has a further effect on the consumption of online retail, but many problems such as product quality, chain development, multi-platform content release and other problems lack clear management standards and regulatory mechanisms.

2. Two adjustment policies of the Ministry of Commerce.

Due to the rapid growth of the live streaming industry, the platform has not established a unified qualification standard.

The quality of all kinds of goods is uneven, and there is no guarantee for after-sales service. In this regard, the Ministry of Commerce has imposed two implementation standards on the online live broadcast industry, and drafted the "Basic Specifications for Live Streaming, Shopping Operations and Services" and "Guidelines for the Evaluation of the Online Shopping Integrity Service System", which require the online live broadcast industry to examine itself in the process and not violate the relevant regulations. To a certain extent, these two implementation standards can put an end to the chaos of the live broadcast industry, reshape the ecology of the industry, and improve the technical management level of the retail industry, so as to safeguard the interests of consumers to a certain extent.

Live streaming is currently the most popular mode of e-commerce, and there will still be a great dividend for a long time in the future, but the chaotic phenomenon will also curb its development to a certain extent, and it is necessary for the Ministry of Commerce to formulate reasonable and effective regulations in a timely manner to regulate its healthy growth.

In the new regulations on live streaming, the age limit for live broadcasters has been clearly stipulated, and red lines have also been clearly drawn for some live broadcast behaviors. In addition, if a consumer rights protection situation is encountered, the live streaming platform should actively cooperate and be able to provide corresponding evidence.

This is good news for sellers who are officially in business. Previously, because of the malicious competition of the opponent, there was no traffic and conversion. Now that competitors are restrained, the market is slowly moving on the right track, and traffic will be redistributed.

So now standardize your own live broadcast room is the final winner.

Live streaming must ensure product quality, at least you think the product can be sold. before you can bring the goods.

Legal analysis: (1) the crime of selling goods with counterfeit registered trademarks;

2) The crime of producing and selling counterfeit and shoddy products, the crime of producing and selling counterfeit or shoddy drugs, and the crime of selling food that does not meet safety standards;

3) False and confessional accusations;

4) the crime of illegal business operation;

5) the crime of fraud;

6) Crimes of harming commercial reputation or commodity reputation;

7) Crimes of infringing on citizens' personal information;

Legal basis: Criminal Law of the People's Republic of China

Article 142 Whoever produces or sells shoddy drugs that cause serious harm to human health shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years and shall also be fined; where the consequences are especially serious, a sentence of 10 or more years imprisonment or indefinite imprisonment is to be given, and a concurrent fine or confiscation of property. Where the personnel of the drug user unit clearly know that it is inferior medicine and provide it to others for use, punishment is to be given in accordance with the provisions of the preceding paragraph.

Article 214 Whoever sells goods that he knows to be counterfeit or counterfeit registered trademarks, and the amount of the sales is relatively large, shall be sentenced to fixed-term imprisonment of not more than three years or short-term detention and/or a fine; where the amount of sales is huge, the sentence is to be between three and seven years imprisonment and a concurrent fine.

Article 222:Where advertisers, advertising agents, or advertisement publishers violate state provisions by using advertisements to falsely advertise goods or services, and the circumstances are serious, a sentence of up to two years imprisonment or short-term detention is to be given, and/or a fine.

1) The crime of selling goods with counterfeit registered trademarks;

2) The crime of producing and selling counterfeit and shoddy products, the crime of selling counterfeit or inferior drugs, and the crime of selling food that does not meet safety standards;

3) the crime of false advertising;

4) the crime of illegal business operation;

5) the crime of fraud;

6) The crime of harming business reputation and commodity reputation will be returned to Lu Huai;

7) Crimes of infringing on citizens' personal information;

Live streaming is an emerging e-commerce method, which is favored by merchants and consumers because of its unique marketing methods and strong communication power. If it suddenly becomes popular, it may be possible to choose to try live streaming to achieve more profits. But I personally believe that live streaming should not only be to please immediate business opportunities or vanity, but should consider how to create a good brand image and give back to consumers and society.

First of all, live streaming is a new experience for consumers, but for merchants, they need to seriously consider the reputation and image of the brand. If we focus only on the marketing itself, we may ignore the importance of brand credibility and focus all our energy on attracting people's attention. While doing live streaming, we should consider how to maintain a good brand image and reputation, rather than just chasing the rise in traffic and sales.

We should try our best to meet the needs of consumers, strengthen interaction with consumers, and work products to continuously improve quality and service.

Secondly, whether or not to choose to do live streaming depends not only on commercial needs, but also on personal choice. Although live streaming can make certain profits, we should also be aware that the competition in this industry is fierce, and it takes a lot of time, energy and money. If you don't fit into the field, or can't handle the pressure, then a better option may be to start with your own strengths and interests to find the direction that interests you.

Even if we have accumulated a certain amount of popularity and popularity, we should carefully consider the impact of live streaming on our future.

Finally, if we decide to do live streaming, we should also do our best to give back to the society, and don't just focus on the benefits, but ignore the responsibility to the society. In live streaming, we should pay attention to protecting the rights and interests of consumers, abide by relevant laws and regulations, take social harmony as the criterion, and contribute to the whole society as much as possible.

In short, live streaming is a new business model that can effectively solve the consumption attributes of the digital era, but only by walking in the legal and compliant code of conduct, and doing our best to give back and dedication to consumers and society, can we continuously improve our skills, strengthen the competitiveness of our own brands and create our own value.

1. In the process of online transactions, it is not allowed to use methods such as false claims of spots, fictitious reservations, and false rush purchases for marketing, and must not fabricate transactions or fabricate user evaluations.

According to China's Measures for the Supervision and Administration of Online Transactions, it is not allowed to use false transaction quantities to attract consumers in the process of online transactions. This point actually appears in many live broadcasts now, they will release thousands of places, and then claim that they are all sold, but in fact, we don't know the result of the sale, we don't know if the transaction volume on him is normal. It is because of this form of rendering that many people will buy again and again, and it may be enough to buy fake products.

According to China's regulations on the management of Internet live broadcast marketing information content services, live broadcast rooms must now be managed in accordance with the requirements. For the behavior of blocking consumers' remarks that appeared before, it is now impossible to implement, because the live broadcast room must ensure authenticity and reasonableness, and it is impossible to exist All are praised, and many live broadcast rooms have closed those bad reviews. This is actually misleading consumers so that they know that there are no bad reviews for this product, so they will buy it, and eventually find out that it is all false advertising.

III. Livestreaming marketing platforms shall establish a credit rating assessment system for operating accounts, with information such as user evaluations and complaints and reports as evaluation indicators.

At present, the live broadcast marketing platform has not set up this form, in fact, I think it can be set up, because then we can see that those merchants are credit merchants, and we can make a large number of purchases. Some merchants have very low ratings, and we can't buy them even if they are cheap. This is equivalent to giving people a way to refer to, so that they know what kind of live broadcast room to buy will be the most reasonable, high-quality and inexpensive store.