The location of the lamp store, how to choose the location of the lamp store

The local problem is not very big, not in the city of lamps, it is some influence.

But one thing is important. The question is how do you go about marketing planning.

I used to have a friend who opened a shop like this. Because the place is cheaper, and there are enough places.

I gave him an idea and it really worked...

I can't tell you for a while.,If you need to.,Add me.。。。

It is recommended that you give up the shop, lighting sales should be matched with the lighting market or building materials market, only in this way can you better develop the business, if you find another way, unless you have a large enough shop, and the variety of lamps and lanterns should be complete, will have the corresponding influence. Please proceed with caution ,,, good wishes

If you are not in the lighting city, it will not be concentrated, and people will not go to your store because of buying a lamp, which is the same situation as the first few years of my store that has been open for more than 10 years, and the business will be greatly affected, but I now understand that the location of the store is of course important, but the publicity is more important, and your business philosophy and strategy are more important, if you decide to open a light shop on the main street of the new district, you had better do these points:

1。Your store must have its own style, such as a very well-known brand, or a very unique and priced product, etc., give full play to the advantages of your store, and continue to expand this advantage.

2。Your store decoration must be timely, and the advertisement must be novel, large and repetitive. Especially in the community advertising, because our customers are right in the community.

3。Talk more with the decoration company, give them the right to operate, for example, you give them 7% off, they sell 9% off, the 2 fold is halved, if only 7% off, how much will be returned, etc., at present, this is a benefit society. Finding your own community of interests is crucial.

But in the later stage, your store's reputation goes out, and the decoration company can rely less on it.

4。The mentality should be correct, opening a store is a long-term industry, and it is difficult to surpass the things accumulated over time.

In recent years, the lighting industry has developed into a relatively profitable industry. I often see many friends who want to do lighting distribution and don't know anything about this industry. Donglai Lighting has a lot of problems for novices. These issues are summarized as follows:

1: How much does the lighting store need to invest?

Investing in a lamp store is actually not very different from selling clothes. There are those who invest a few hundred yuan in the stalls, and there are those who invest several million yuan in the city center. So Donglai Lighting recommends you.

First of all, locate the type of product you want to operate, whether it is mid-to-high-end or mid-to-low-end. The product category is generally determined according to the local market** and the economic level. Then there is the size of the business and the direction of the business.

How big the store is, whether it is wholesale or retail, or engineering. Because it involves the amount of goods you want to order. The second is shop rent, renovation and taxes.

There are two classifications of decoration: simple and luxurious, which can be confirmed by personal economic strength. The most important point is that there must be some funds left over for turnover. It can ensure that you operate under normal conditions.

Two: How should I start?

To make a lighting store, the first thing to confirm is the business premises. Where is the store? What kind of market.

Donglai Lighting suggests that the best way to confirm is to squat, you can go to your favorite store place, stay for three days in a row, and analyze the customer flow and store transaction rate. Special holidays. The place of operation is best in the decoration city, the lighting city, the building materials city, or the place where the electrical materials, hardware, bathroom, and furniture are concentrated.

In this way, we can better drive business with each other.

Secondly, what needs to be confirmed is the product positioning. Need to know what are the local architectural styles? What is the level of consumption, and what style and price of the product is more acceptable.

These need to be understood and analyzed in the market by yourself. There is also a wholesale or retail channel, or engineering-based. These depend on personal connections and financial strength.

Finally, it is to confirm that the decoration style is well matched with the products operated, and the lamp positions and modeling cabinets are placed.

Three: Is it better to join the first-class franchise, or is it better to purchase the goods yourself?

Regarding this way of operation, Donglai Lighting suggests that you generally look at your personal needs and strength. **The advantage of joining is that it is simple, most things do not need to be operated by yourself, but the threshold is more expensive, and it is generally expensive. Not very recommended for newbies to do.

Big brands often invest hundreds of thousands of dollars. Small brands** are cheap, but they don't do much. As for self-procurement, the advantage is that it is flexible, can freely grasp the products and strength, and has a strong ability to adjust according to the market.

But it's more cumbersome. If you want to buy goods, if the volume of goods is large, you can consider coming to Zhongshan Ancient Town to see. Because there are many styles here, and they are all directly sold by the factory, ** is also relatively cheap.

This will give you an advantage to do so. But it is not very recommended that retailers go to Guzhen to buy goods, because ** although it is cheaper. But travel and scheduling add up.

The advantages are not so obvious. However, if you have nothing to do, you can go to the ancient town to see, maybe you can gain some experience?

It is roughly divided into two kinds, 1, with the lamp city, 2, in a large residential area. Of course, you have to hang it up.