Q A marketingHow to do Q A marketingPractical tips?

Knowing that it is its knowledge question and answer platform, it has a high traffic; Knowing that the methods of promotion are constantly changing, and knowing that the platform is constantly updating and introducing new rules, the following is a brief introduction to some relevant knowledge and methods of promotion.

Know how the promotion manifests.

Know the methods of promotion.

The number is something that must be considered when knowing the promotion, the level, time, and frequency of use are all part of determining the credibility, and the knowledge is divided into ordinary and certification, and certification is divided into individual certification and enterprise certification.

It is easy to understand that self-questioning and self-optimization is to show the content you want to show to searchers through your own efforts. Advantages: high controllability, the content you want to show can be displayed to the front; Cons: Time spent.

Use the existing content to directly improve the ** rate, generally speaking, it is to find the existing Q&A in front by searching for the keywords you need, and proceed directly. Advantages: simple and fast; Cons:

There are few controllable factors, and the content you want to show may not be displayed in front of you as you want.

If you can control the display results, it is equivalent to mastering the traffic and brand rate brought by knowing.

Know the difficulties of promotion.

The user group that knows is very large, there will be more than one under the same question, and a lot of content will be folded, that is, it will not be displayed, and there is no specific rule for the ordering of the following answers, and the probability of the first display and being seen is higher than that of the back.

Knowing that the platform has made new rules, the answer is easy to cause the link to not be included, deleted, etc., these new rules increase the difficulty of knowing and promoting.

If you know that the system will be canceled in the future, then the ranking problem will be more serious, in other words, whoever has the answer to know the following ranking question will know the method of promotion.

Give me Lingxiao's, when the technology used in Q&A marketing is very easy to use for consumers when they choose a method for consumers according to the situation.

1. Location layout.

Keyword ranking optimization appears in an important position or adopts an important format, and the spider will give it higher weight, so when optimizing the keyword ranking, you should pay attention to the position layout of the keyword. You can't blindly lay out or add keywords, which will outweigh the losses.

**The layout of keyword ranking optimization should be natural, don't deliberately pile up keywords, this is a big taboo for keyword ranking optimization. According to my experience, the weight of the first keyword in the title is often higher than the ranking that appears in the back.

2. Density. In the process of keyword ranking optimization, there are different opinions on the density of keywords, and there is still no fixed standard. Therefore, every webmaster is always a little hesitant when dealing with keyword density, for fear of being considered cheating by search engines, and for fear of not being able to achieve keyword ranking optimization.

Under normal circumstances, as long as the keyword distribution is more reasonable and natural, there will generally be no problem, even if it does not meet the above standard, it doesn't matter, the search engine will also give you a higher ranking for this page.

3. Web content.

The appearance of keywords in the content of the web page is also very logical, and it is enough to use bold font and italics to emphasize the keywords. This will not only attract the attention of the viewer, but also get the attention of the search engine. You can also put keywords at the very bottom of the page, which of course should be logical, grammatical, and user-friendly.