How to design and build a booth to attract attention during the exhibition 10

Use color or light or shape or words.

You'd better talk to the design company for advice, and the designer will give you advice.

How to do a good job in exhibition design and construction? When you're in a trade fair with thousands of competitors, how do you capture the attention of buyers? Of course, it is to have an attractive exhibition booth layout and a professional level of marketing team, which is an important factor for exhibitors to win customer orders in domestic and international exhibitions.

If you want to do a good job in exhibition design and construction, you must first clarify your purpose of exhibition; The second is to understand who your target audience is, what impression you want to leave on your target audience, what questions they want to know about the product, and so on. Understanding the interests of the target audience helps the designer to arrange the effect of attracting the target audience of Tangutan, and helps the product to participate in the exhibition. Then there is the clever use of the overall layout of the stand.

You can use hanging, supporting, wall hanging and other methods to build a messy booth, I believe your audience will be more impressed.

Finally, each booth has its own characteristics, and what you want to highlight should be based on it when building and designing the booth. For example, in order to highlight the preciousness of a piece of precious jewelry, we should build a booth that is classy, and the placement should not be too dense, and then cooperate with the lighting to highlight the atmosphere of the precious grade.

First, about location. No matter how mature and large the scale of this exhibition is, it is difficult for its location to be evenly wetted with rain and dew, and there are still corners and corners. Therefore, when we get the booth map, if there is a division of the brand hall, we must choose the brand hall (the most special, the most popular), and then choose the location on both sides of the main passage (the only way, the ** amount will not be less), or close to the activity exchange area (with the help of the activity area), and furthermore, the location next to the toilet (if the good positions in front are robbed, you can consider it, of course, those who mind think twice.)

Second, about the booth area. The size of the area, to a certain extent, represents the strength of the company, when we went to the exhibition, we found that the head enterprises in various industries, the booth area is definitely one of the best in the museum. Is the picture well-known, of course not, it has long been a household name, what people want is face, pomp, and big enterprises must have the demeanor of big enterprises.

Moreover, if the booth area is more prominent, it is also a topic point, which is invisibly publicized. The organizer will publicize the focus of this "exhibition king", how large the area, what kind of design, etc., and so on, and hype it up for a win-win situation (from the organizer's point of view, it means that the exhibition effect is good, so exhibitors are willing to invest so much money to participate in the exhibition). Exhibitors themselves can also promote a wave for themselves, whether it is new customers, old customers, or watching the excitement, they will come to see this "exhibition king".

Third parties** will also help build momentum. So this is the benefit of a large area, of course, it is not to advocate that everyone has to be more than 36 square meters, or it is better to combine it with its own situation. (Some friends who have been doing foreign trade for many years said that if the foreign orders obtained at the exhibition are much higher than the domestic orders, you can consider the standard stall, and foreigners look more at the company's strength and OEM experience, so whether it is special or not is also related to the company's customer group).

Third, about design. Designers can combine the customer's industry, the company's products and corporate culture to carry out innovative design (product differentiation can focus on highlighting product characteristics, and serious homogenization will highlight corporate culture and booth characteristics). Through the special shape of the frame, the matching of colors, the use of lighting, etc., the booth shines.

Most industries are still based on conventional practical design, and a small number will pursue personalized design, such as e-cigarettes, which are particularly typical, and the design sense required by the booth will be much stronger.

Fourth, about live interactive games. Some products come with interactive experiences; Some can artificially plan interactive activities, such as scanning the code to receive small gifts, which are very common; Some will also invite some beautiful models to do product displays, etc., which will attract the audience. The crowd effect is important!

Fifth, about the appearance of employees. Uniform company culture: Dress code, warm invitation and response.