Do you know about brand marketing planning companies? Tell me about it

When many companies promote products or brands, they will choose to formulate marketing plans with corporate marketing planning, so that the products or brands can be fully displayed in front of consumers, so that the popularity of products and brands can be improved, so that consumers can understand the story behind the product or brand, deepen the impression of consumers, and lay a good foundation for future sales. So how can we choose the right brand marketing planning company? It is recommended that there are three main principles:

First, do not look for the best, only find the suitable, this is the basic principle of choosing a brand marketing planning company, and it is also the most difficult to grasp the principle of the scale.

Remember, brand marketing planning companies or product marketing planning companies are not omnipotent, they just do better in some aspects, so Kaiming Network feels that we should choose marketing planning companies in a targeted manner, and this company must have a positive and strong advantage in packaging products.

Second, don't look for the biggest, only find the right one. By "largest" here, we mean the size of the marketing planning company.

Entrepreneurial companies need to be quick to react and be efficient. Generally, the larger brand packaging planning company has a lot of customers, it does not necessarily attach great importance to cooperation with small enterprises, its service level will be discounted at any time, on the contrary, those who are not very large, not a lot of personnel can give small enterprises timely service, because this kind of small business it and its need to expand their own business, to enhance their comprehensive strength, so the treatment of his customers is bound to be more cherished and service in place. Kaiming Network suggests that no matter what, the main thing should be to test the company's rapid response ability and service level, so that it will not be passive.

3. Don't look for the best, only find the most effective and effective.

This is one of the most important principles. The best planning company, the amount of money is also the best, of course, there is the most bullish attitude, excluding the final effect of the service, but it is not worth spending a lot of money to suffer from this aspect. What's more, some so-called brand planning companies claim to be the best, but the products they make are average, so it seems that the gains outweigh the losses.

Therefore, a cost-effective brand packaging planning company will bring you unexpected results.

Sooshi 1] The purpose of all marketing is nothing more than two: to play the brand and sell it. Promoting sales is very convenient to measure the effect, that is, the ROI input-output ratio.

The measurement of the brand is relatively difficult to infiltrate, and there are also relatively systematic methods. The author personally suggests that if the annual market budget investment is less than 10 million, there is really no need to measure the so-called brand influence.

2] In addition, if you have to evaluate the effect of brand marketing, you can also consider evaluating it from the specific work content level (that is, the process). Because the popularity and reputation of the brand are really not so easy to evaluate. The ROI of what has been done and what things can be classified and evaluated.

3] Is there a professional and authoritative brand evaluation system in China? The answer is yes! That is, the relevant system of well-known trademarks in China. Interested friends can check it out on their own.

FYI!

For the strategic planning or planning of enterprise marketing, it can be divided into marketing withering and planning, marketing planning, which pays more attention to the implementation of strategy and tactics, and pays more attention to marketing results. The brand is the impression and cognition of your product or service in the minds of consumers, the most important thing for the brand is trust, and the one who gets trust is a good brand, otherwise it is a failed brand. The shortcomings that Newmaid brand planning pays more attention to are the concept, height, responsibility and image of the brand. Lack of argument.