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Summary of the current situation of the smart home industry in 12 words:
The heroes are competing, the ideal is plump, and the reality is skinny.
Internet giants (Tencent, JD.com, Alibaba), traditional household appliance manufacturers (Midea, Hisense, Gree, Haier), and mobile phone hardware giants (Huawei, Xiaomi, ZTE, Meizu) are basically on the sidelines.
For most start-up companies are still on the verge of life and death, all kinds of exaggerated publicity and raise consumer expectations, resulting in a large gap in actual landing and poor experience. At the same time, in order to survive, 90% of the dealers are dead, how spectacular.
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1. Smart home control system: This is the core function of the smart home system.
2. Smart home appliance system: This is the first smart home appliance product that may be popularized in the smart home system.
3. Smart home entertainment system: This is the entertainment function of smart home, and entertainment is the most exciting part of life.
4. Smart home comfort system: This is a smart home function that is basically in the necessary configuration in the smart home system.
5. Smart home security system: This is the most basic and practical smart home subsystem of the smart home system.
6. Smart home ecosystem: This is the ultimate return goal of the smart home system in the future, returning to the natural ecology.
7. Smart home energy-saving system: This is the most promising smart home function in the smart home system.
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You can take a look at Xiaomi smart home, Xiaomi smart home is around the three core products of Xiaomi mobile phone, Xiaomi TV, and Xiaomi router, and a complete closed-loop experience is composed of smart hardware products of Xiaomi ecological chain enterprises. At present, it has formed a product matrix such as Xiaomi router in the smart home network center, Xiaoyi smart camera in the home security center, and Xiaomi box in the film and television entertainment center, which can easily realize the interconnection of smart devices and provide the application experience of smart home real landing, simple operation and unlimited interconnection. In addition, the highly competitive ** will also shape the Xiaomi smart home into the "first smart home that the public can afford".
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I went to Han's home experience hall to try it once, and it was very good, and I liked the smart home appliances audio-visual entertainment section.
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At present, the demand for smart home is essentially an option box under the consumption upgrade, it is a flexible consumer goods with a high demand elasticity, and it is not a rigid demand product like common household appliances and furniture, nor is it a daily necessities like grain, oil, sauce, vinegar and tea.
Of course, this does not mean that smart homes are pseudo-needs. Objectively speaking, smart home is not a rigid demand in the most common public level and the largest number of ordinary homes and ordinary decorations, however, such as Amazon, Apple in the United States and Xiaomi, Oribo, Huawei and other companies in the elastic market have also created a high growth record, that is, in the new generation of wealthy groups (including the new middle class), a higher proportion of noble homes and its overall decoration, smart home has been a rigid demand. Otherwise, it is difficult to explain the source of the double- to triple-digit growth of smart homes every year.
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Very good, you can use your mobile phone to remotely control everything at home when you go out, voice control at home is too sci-fi, and there is a strong learning ability, which will be more accustomed to understanding you more and more.
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The practicality of smart home is still okay, and his most basic goal is to provide people with a comfortable, safe, convenient and efficient living environment.
For smart home products, the most important thing is to take practicality as the core, abandon those flashy, can only be used as decorations, and the products are mainly practical, easy to use and humanized.
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