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The purpose of the initial contact.
The fundamental purpose is to get customer satisfaction. In order for a sales agent to take on the responsibility of opening an interview, he must first obtain customer satisfaction.
The interest of the customer should be stimulated, which is an important means of communicating with the customer. When we visit a client for the first time, we have to bring a positive message that will benefit him, so that the client will be excited when they see you in the future, and your statement will be easier.
This is very important to win the engagement of customers. If we can only satisfy customers and show interest, but cannot win the customer's participation, then because the customer's potential consumption desire is not well induced, we will encounter more rejection, objection and cold talk in the following interactions. II
Topics of initial contact.
This topic can be used as an opening topic: climate and environment, news and current affairs, clothing, food, housing and transportation, entertainment and travel, family and family, things to make money, things to fashion, and words of praise. Of course, when you enter the client's office, you can use the interior furnishings as a topic to show your appreciation for certain ornaments and praise them, which can often achieve unexpected results.
In short, the wider the salesman's interests and hobbies, the greater the amount of information, and the easier it is to find topics of common interest. III
Expressions at the time of initial contact.
First of all, you should prepare your opening statement in an orderly manner, take care to adopt a passionate tone, make the other person interested (talk about the other person's needs), speak in a monotonous manner, use simple and straightforward words, have bright eyes, and talk about what you know and see. Avoid talking about bad news, although it will be very concerned, it is easy to affect emotions; Of course, it's a different story if you're already familiar with each other to talk about everything. 4. Prepare for the visit: Different types of customers should use different ways to create opportunities for revisit.
For those who are indecisive, it is important to specify the date of the revisit. If the other party refuses, then make another appointment for an approximate time, in short, to set it down.
Decisive people often don't like to have someone else arrange a date time, so we can try to give him more than two options first, or simply let him specify a time, preferably for a fixed monthly visit.
When visiting again, if the customer is not available, you can leave your business card and information, and at the same time, you must make an appointment for the next visit, and pay attention to leave a good impression on the reception staff, which will be beneficial to your return visit.
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1. Treat people with a normal attitude, don't say that new customers will try their best to please him, 2. Impress the other party with your company's most honest honor 3. Have a little trick: grasp the customer's preferences and give positive feedback to the company's conditions, so as to really capture the customer's heart.
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When talking to customers, salespeople should be witty and dexterous, and their speech must be different from person to person, in line with the psychological needs of the other party, and win the favor of the other party. Only then will the ensuing conversation melt away.
It is very important for the salesman to explain the customer's personality, grasp the customer's psychology, and move people's hearts appropriately and promote the success of the transaction.
When the salesman talks to the customer, he should first understand the customer from the personality, get close to the customer emotionally, talk with the customer cordially, and strive to communicate with each other and have similar hobbies, so that the customer will naturally have a good impression.
If a salesperson wants to get close to customers, he must first grasp the psychology of customers, take the initiative to cater to the psychological changes of customers, and choose an appropriate way of dialogue, that is, "what to meet and what to say".
Speaking skills to avoid rejection by customers
1. Choose the right topic to start with.
The salesman is a stranger to the customer, and the first thing to take the initiative to approach the customer is to let the customer "open the door" for himself, and to break through the customer's psychological defense. The success of the first approach to the customer directly determines whether the transaction is completed or not. The salesperson should start with a suitable and popular topic, and should be respectful of the customer.
2. Strive for the goodwill of customers.
Generally speaking, there are many ways to win the favor of customers, and for customers, as long as they are properly complimented, they can open their hearts, after all, we live in a very unconfident social environment. It is difficult for some salesmen to compliment customers, not because the customer has nothing to compliment on, nor because the salesman is a fairly upright person, but because the salesman does not find the eye for beauty. To compliment a customer, you must find that the customer has something to compliment on; There must be such a place, but the salesman is not good at discovering it.
3. You must be prepared for rejection.
Sales pitch starts with rejection, and this is an immutable truth in the sales pitch world. The salesman must be prepared to be rejected, and do not hesitate when the customer's question is asked; Don't be shy about answering when convincing customers. Use facts and confidence to convince the other party and finally close the deal.
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A client or customer can refer to a natural person or company that offers money or something of value in exchange for the receipt of a property, service, product, or idea. So,?
1. Don't procrastinate—or you'll regret it!
We must have the speed and persistence of doing business, and never cause the regret of the best customers being pulled away by others. Talk to people who are already successful and you didn't think they would join your business. Remember: they're often the best potential buddies.
2. Be yourself — just a little more excited.
People are always attracted to people who have a purpose and direction. Passion is a magnet. It comes from your value in what you yourself can offer and your confidence in it.
That means you never rush or force others. Even if your friends aren't ready at the beginning, don't lose hope in them. Maintain good relationships and look for the "right time".
Get along with new customers.
3.If you're not an expert, the effect is even better.
Instead of telling people something directly, quote what a third party has to say, so that people will believe you more quickly. Every time you quote someone who can support your business, you establish that person's authority in the eyes of your customers and arouse their curiosity. This makes it easier to arrange for them to meet that person.
Authorities who have a strong belief in their own business and their own market will be able to infect customers, enable the entire value chain, and help them take the next step. It's better not to be an expert yourself.
Engage with new customers you don't know.
Iwa Hyo-qin 1Always be friendly.
Just like your previous life, most people are looking for their lucky moment, hoping to find a door to a better life. Greet people at the beginning and maintain a friendly attitude, trying to cultivate an attitude of always being gentle with people. The more thoughtful the etiquette, the better the luck.
2.Make greeting people a part of your life, but respect the private space of others. If you learn to greet people often, it won't be difficult to talk to them. And respecting their private space will make them feel that you respect them.
3.The best way to learn specific contact skills from leaders who have already achieved business success is to engage with people who have already mastered these skills. Spend as often as possible with leaders and observe how they interact with people.
Listen carefully to strangers at the end of a party or in a restaurant.
4.All you need is practice.
The path to excellence is to work with good mentors, learn their techniques, and then practice them until they become your second nature. Be careful not to have a business conversation at the beginning, but just greet people and try to get their names. If you can, make it a habit to go to the same places often so that you can build relationships.
You can learn and consult to get a concrete method. If you can get people's names and employers, write them down quickly or exchange business cards with them to try to accumulate customer resources.
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When the salesperson formally approaches the customer, whether he can take the initiative and make the customer have the enthusiasm and confidence to continue the conversation, he must master certain approach methods and skills. There are three main types of approaching methods and techniques, namely declarative approach, presentation approach, and question-based approach. Each of these categories includes a number of specific methods.
Declarative proximity refers to the salesman directly explaining the benefits of the product to the customer, so as to attract their attention and interest, and then turn to the negotiation to take over the approach. The content of the salesman's statement can be the benefits of the sales crystal, or the feeling brought about by the use of the sales product, or directly the evaluation of a customer, and often ask a question to test the buyer's reaction after the statement. Declarative proximity also includes the introduction approach, praise approach, gift approach, and benefit approach.
1. Introduce the approach method.
1) Self-introduction: oral and written. It refers to the salesman's self-verbal expression, and then uses business cards, ID cards, work permits, etc. to assist in achieving the purpose of getting acquainted with customers.
Business card exchanges are common, and handing the other person a business card of one's own can also make up for the lack of a verbal introduction and facilitate future contact. Self-introduction is one of the most common ways to approach customers, and most salesmen use this approach technique. However, this method is difficult to attract the attention and interest of customers in the first place.
Therefore, it is often used in conjunction with other methods in order to smoothly lead to the formal interview.
2) Others' introduction method: It is the salesman who uses a third party who is familiar with the customer to approach the customer by typing, writing a letter note, or introducing him in person. If you can really find someone who knows the customer, who has told you the customer's name, or who will tell you what the customer needs for your product, then you can say this:
Mr. Wang, your colleague Mr. Li asked me to come and talk to you about a question that you might be interested in. "At this point, Mr. Wang may immediately know everything you have proposed, so that of course you have caught his attention and achieved your purpose. At the same time, he will feel more kind to you.
However, be sure not to make up a friend's introduction.
You have to learn to drain water. Drainage. Drainage. Not really. Just spend money to advertise people! If you are a physical store, you will choose the most ** intersection to open a store. Of course, it's also expensive!
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Personally, I think that women can be divided into several stages according to age, to distinguish between them Generally according to me, I am 28, younger than me, I can replace it with my sister, and it is easy to make jokes without harm Generally about 30-40, those who come out to negotiate business are generally career-oriented strong women, basically with a gentlemanly attitude, keep a distance, and it is better to have a simple working meal together when you have time. If you are about 50 years old, you can show enough respect, don't be too restrained (but the general behavior also needs to be decent), so that even if you do a little wrong, people will forgive you for being young, haha. In short, people see forbearance, and wisdom sees wisdom, and watch the play.