E commerce product layout? How does e commerce do product planning?

A 10-year e-commerce veteran driver teaches you how to lay out store products, and the traffic exceeds 10,000.

There are many kinds, let's say a more conventional plan. It can be planned according to the division method of flow money, classic money, profit money, activity money, and auxiliary money.

1. Flow section: Mainly used to attract traffic, the characteristics of production and training are popular, cheap, and large, and the main role is to attract **, increase the popularity of the store, and drive the sales of other products.

2. Classic: It is mainly a good product that has been accumulated in the store, characterized by stable sales, ** suitable, some earn, as long as the quality of the products is controlled, there is no problem, and the main role is to ensure the stability of the store.

3. Profit: It is characterized by large profits, and it can have several times the profit when it is sold once, and it is characterized by high price and unstable sales.

4. Activity model: specially produced for activities, ** large float, born for discounts.

5. Auxiliary paragraphs: Brother Feng is mainly made with other models, which can be used for matching sales and increase the unit price of store customers.

It feels like playing the king.,Support heroes.。

There are still questions to come: from the ** dry goods set, the headline number, communicate together.

Now that the e-commerce dividend is not there, the traffic cost is getting higher and higher, the online competition is becoming increasingly fierce, and the traditional entity has begun to transform after being impacted by e-commerce. Coupled with the decline in physical rent, the operating cost is relatively reduced, and at the same time, it can provide better and better services. In most scenarios, users can directly experience the product and choose it by themselves, with fewer returns and exchanges, which can reduce after-sales costs.

At the same time, the offline traffic is stable, and the location directly determines the customer group and customer quality, which relatively reduces competition. Once you do it online, you will directly face the competitors across the country, and in the case of serious homogenization of goods, it is difficult to achieve differentiated marketing, without the blessing of big bulls, it is difficult to break through, and bidding advertising has great financial pressure. In addition, the giants want to engage in new retail and enter the offline market one after another, and everyone will definitely follow in the footsteps of the giants, because if you don't follow, you may miss an era.

Offline advantages: traffic customers are stable, buyers have a better shopping experience, and they can make adjustments to the same product in different regions without affecting sales, because offline data is not comprehensible. Buyers directly experience the product, the shopping experience is more intuitive, the conversion rate is relatively high, and the online through **, evaluation, sales to guess the quality of the product has an inherent advantage, no need to carry out false transactions for the sake of sales (serious false transactions will be listed as dishonest enterprises).

At the same time, it can maintain relatively good profits.

Disadvantages: **Limitations, it is difficult to effectively improve the customer base. Not flexible enough to adapt to the market at any time. The start-up capital is more than that of e-commerce. Information blockage does not help to adjust the product structure.

E-commerce advantages: spread light, speed block, can be the best brand in the short term, enhance popularity. There's data, there's data, there's data.

Disadvantages: high competition, transparent information, rising costs, relatively poor shopping experience, low profits, and a careless person can only lose money and make money.

The most important thing in the line search is that there is data.

You can choose a location to open a store according to the data, which is more accurate. Opening a physical store in a region with good sales can increase conversions, improve product circulation, and reduce inventory pressure.

You can open a store in an area where sales are not ideal, so that customers can experience the product directly, so as to increase product awareness and effectively open up new markets.

In short, in today's world, whether it is simply online or simply offline, life will not be too good, e-commerce is gradually evolving into one of the traditional sales channels, thinking that buying things online is a new thing, nor blindly thinking that it is cheap at night to buy from the Internet, but more rational consumption. Now the advantage of e-commerce is no longer there, for example, a water cup sold in my own store is sold at a price of free shipping, Wanda outside my community only sells 15 yuan for the same model, I count enough online not to promote the cost of entering this cup to sell 15 is a deficit, this is today's market environment, in the past, this cup was sold in the physical store to 50 yuan.

In the future, the reason why people are not shopping online may be just because they are lazy, or just for convenience.

In short, the giants are running to do offline, but there are still many "not afraid of death" running to do online. In fact, each has its own strengths, each has its own shortening, and only by learning from each other's strengths can we go further.

How to design an e-commerce business model? 1.The establishment of brand positioning is an important part of the design of the business model model.

The premise of brand positioning is the refinement of brand positioning, which also means that the brand must have obvious differences from competitors. In the design of the business model, we must fully design the positioning of the brand, here to talk about product positioning and consumer positioning, are in order to avoid the homogenization of the product and the differentiation, the products are based on the product, the brand positioning must highlight the characteristics of the product, so that consumers can quickly identify the product. 2.

The determination of product quality in the positioning of business model design refers to what kind of process, raw materials, quality, etc., a product should be carried out, which is to work quality. 2.The determination of product quality refers to what kind of process, raw materials, quality, appearance, etc. are used in the business model design, which is very important.

Starting from Alibaba, more and more e-commerce companies have developed rapidly, in just 20 years, e-commerce has derived a lot of models, there are some successful cases and models to do, or worthy of our learning and reference, let's take a look at the content I sorted out for 3 days.

1. B2B model e-commerce.

The more typical is Alibaba, mainly doing wholesale market and dealer market, as well as HC network, HC network disadvantage is that it can not be directly traded, can only provide information information, and there are many others, such as Marco Polo network, global sources network, etc., cross-border B2B is mainly Dunhuang network.

2. B2C model e-commerce.

There are many enterprises in this kind of model, the more typical ones are Jingdong, Tmall, Suning Tesco, Dangdang.com, Vipshop, etc., which can be divided into four models, Jingdong is a self-operated + platform business-to-consumer model, Tmall is a pure platform model, Suning and Dangdang started from vertical e-commerce, one only sells electrical appliances and digital, one only sells books and audio, and the last Vipshop is a model based on brand discounts.

3. C2C model e-commerce.

This is the earliest popular e-commerce model in our country, after the former king eBay was defeated, it became the largest C2C market in China, occupying 90% of the market share, mainly for personal and personal e-commerce transactions, **also derived from second-hand and auction platforms such as Xianyu.com.

4. O2O mode e-commerce.

From the earliest **, after the Thousand Regiment War, there are only a dozen **** left, this is the beginning of the O2O model, and now everyone can make good use of this model to do a lot of fresh express business, such as Hema Fresh.

5. C2B new model e-commerce.

When these giants occupy the entire e-commerce market, new e-commerce companies are looking for new breakthroughs, this model is studied by everyone, but there are few successes, at present, Pinduoduo has done it, and the goal of achieving 300 million users in three years is also listed, this model is also one of the directions of future competition.