Characteristics of Advertising Communication and Its Principles 5

Summary. Hello dear, glad to answer for you. Pro, there are three main types of advertising in Taiwan1The feature of the close-to-life category is that some small things in life are put into the advertisement, so that consumers have a sense of warmth, so as to become interested in the product.

Briefly describe the characteristics of the ad.

Briefly describe the characteristics of the ad.

Hello dear, glad to answer for you. Pro, there are three main types of advertising in Taiwan1The feature of the close-to-life category is that some small things in life are put into the advertisement, so that consumers have a sense of warmth, so as to become interested in the product.

2.The whimsical category is characterized by breaking away from conventional restrictions and showing the characteristics of goods with gorgeous special effects, so that consumers have a feeling of eagerness to try.

3.The celebrity category is characterized by finding popular figures for promotion, compared to the above two orientations, only for the followers of celebrities.

Therefore, the reason why most of Taiwan's advertising is higher than China's quality lies in the understanding of consumers, Chinese advertising is generally grandiose, but it is not deeply rooted in the hearts of the people, although everyone understands why advertising exists, but just like going to the movies, you have to look good to be willing to spend money out of your pocket, and you have to make money, and both parties who want to earn are comfortable to be successful.

Two words describe the characteristics of the advertisement.

Future. Close to life. Exquisite.

Advertising is a method of providing information about a specific product, service or opportunity to private consumers, manufacturers or ** for the ultimate purpose of increasing sales. At the end of the nineteenth century, the development of large-scale social production led to the increase of production capacity, the intensification of market competition, so that the pattern of the seller's market began to loosen, under the pressure of lack of competition, manufacturers began to realize the necessity of using advertising to promote goods.

The understanding of the essence of advertising has gone through three stages:

The first stage was throughout the first half of the 20th century, when marketing essentialism reigned: at the end of the 19th century, the development of mass social production led to an increase in production capacity. The intensification of market competition has loosened the pattern of the seller's market, and under the pressure of competition, manufacturers have begun to realize the necessity of using advertising to promote goods.

The second stage is the differentiation and opposition of the two essentialisms: from the 50s to the 90s of the 20th century, the "communication essentialism" appeared, and the understanding of the essence of advertising was divided into two schools, and the third stage was the birth of integrated marketing communication theory, and the two understandings of the essence of advertising gradually converged: from the 90s of the 20th century to the present, the two views have moved from opposition to convergence, and people's understanding of the essence of Qingzao advertising has been qualitatively improved.

The differences are as follows:

1. Advertising is subjective and artificial, and news is objective and true.

2. Advertising communication pays attention to timing, and often chooses the most favorable time to promote products or concepts.

3. The purpose of advertising is to implant a certain concept, so it will be repeatedly broadcast in a certain period of time, and the news will not.

4. In terms of audience, news does not choose an audience, and advertising is aimed at the crowd.

5. There are also some that word-of-mouth communication and so on are unique to advertising, and there will be no news, and the news may only have the severity of the matter, or it will be disseminated according to the size of the situation.

Advertising has a particularly close relationship with communication. In the process of its development, advertising is based on the entire communication system, and in essence, advertising is a process of information dissemination, which must rely on various means of communication to deliver advertising information to a certain audience.

The process of advertising modernization also goes hand in hand with the process of communication technology modernization, and the evaluation of advertising effectiveness also depends to a considerable extent on its consistency with the laws of information and communication. Therefore, as one of the sub-disciplines of advertising, advertising communication is also in a very important position.