How can ladder media advertising have outstanding competitive advantages and become a new favorite o

From the perspective of the overall development of the ladder media industry, the elevator media has begun to be favored by advertisers in recent years, mainly because elevator advertising has a greater competitive advantage, mainly in the following aspects:

First, when people take the elevator, due to the poor mobile phone signal and worry about sitting on the floor, most people will choose to put down their mobile phones, and people will be easily attracted by the advertisements in the elevator;

Second, even though people don't have a single ad for a long time, they are exposed to the same ad more often throughout the day.

In terms of space, elevators are a kind of enclosed space, and this simple and narrow physical space forces people to close the interpersonal distance between each other. The reduction of interpersonal distance has led to an increase in insecurity among people. In this case, the elevator rider will behave unnaturally in terms of movements, eyes, expressions, etc.

The sending of public service advertising leaflets diverts the attention of the crowd in the elevator in a timely manner, which helps to reduce the oppression caused by the crowd's psychological congestion. At the same time, unlike the transformation of the displacement of people in the open space, the passengers in the elevator have stability, and their position is basically unchanged, which is conducive to focusing on reading the text accurately and carefully.

In terms of time, the way people spend time in the elevator is boring and monotonous, neither can they stay on strangers for a long time, nor can they have other decorations to divert attention or dispel embarrassment and anxiety, while leaflets provide an effective way to kill time, which provides the possibility and rationality for their communication effect to be better than that of open space.

It can be seen that the environmental characteristics and communication advantages of the closed space are self-evident, and people can learn from its spatial and temporal characteristics, and use people's unique psychology in the closed space and idle time to carry out more effective advertising information dissemination. The built-in promotional posters and advertisements in the elevator are all its preliminary exploration and practice. However, due to various technical limitations, these advertising formats have not taken full advantage of them.

This affects its propagation effectiveness. In recent years, elevator projection advertising has emerged, and the advertising screen is directly projected on the elevator door, occupying the sight of elevator passengers with a large screen and a sense of science and technology, which is the result of a certain degree of optimization of elevator print advertising and ordinary advertising. At present, the more well-known brands engaged in elevator projection related business on the market include elevator shadow, optics, odd screen, etc.

Elevator projection advertising is currently in the development stage, and there are also some degree of defects.

Therefore, we should make full use of the advertising environment of the enclosed space, seriously solve the technical barriers of elevator advertising projection, and refine the target audience, so as to make better use of the publicity advantages of the enclosed space and obtain better advertising effects.