What platform can make my product placement more accurate and increase customer conversion rate?

Before doing advertising, you need to understand which part of your customers are and what their behavior and habits are, and then choose a targeted promotion platform. And, you have to know:

1. It's not that the more delivery channels, the better.

Accuracy is much better than simple large-area coverage, many activities that seem to cover tens of millions of people are promoted, and when are the target users? Don't just think about doing a face-saving project.

2. Not the more people vote, the better the channel.

The hottest channel is not necessarily suitable for your product, you need to find the place where your core users are active, which is the right channel for your product.

With the development of the Internet, more and more network marketing platforms have emerged, and marketing methods are becoming more and more abundant, and you must be suitable for your own product promotion in a variety of marketing methods to achieve the key to marketing success.

When you are doing business and doing network marketing, you choose the popular marketing channel, which is what we often call "going with the flow", which marketing platform is more popular. But often the end result is not ideal, why is this happening? Because different marketing channels face different groups of people, blind selection of platform promotion is not targeted, and it is the key to choose a platform suitable for your own products among many platforms.

Unsatisfactory marketing results due to inappropriate selection. So what can you do to find the right platform to do a good job in online marketing and improve customer conversion rate?

First of all, you have to analyze your product positioning, user analysis; It can also be said to be a clear goal, before doing network marketing, we must know the purpose of our marketing, what are our target customers; In addition to classifying the target users, it is also necessary to analyze the behavioral characteristics of the users. That is, the so-called user portrait, the target group covered by the company's own products has a centralized and active platform, target user analysis, according to the characteristics and needs of users to find the platform where users are concentrated, and then in these relatively concentrated platforms to increase efforts to promote marketing, the effect is clear at a glance.

After clarifying the marketing objectives, positioning and analysis of the target user group, and knowing the needs of the target users, the next step is to prescribe the right medicine, cater to the needs of users, display the highlights of the product, and determine that the displayed products can effectively impress our target users and convert them into our customers.

According to the step-by-step analysis, our network marketing planning plan is gradually formed, and then only need to sort out these processes and carry out effective implementation, as long as it is done in accordance with the normal process, the implementation of details in stages, the success of network marketing is only a matter of time, and the conversion rate of customers will continue to rise.

Finally, I want to say that if an enterprise wants to develop well, it must keep up with the pace of the times and the trend of the Internet, so as not to derail from the world. Wanhu technology also plays a role in leverage, which can analyze the behavior characteristics of market users, analyze product refining selling points, reuse tools to effectively launch products, continuously optimize advertising, and improve customer conversion rate.

Regardless of the type of product, the total number of fans refers to the number of fans of all user groups, regardless of whether these fans are the main consumer groups of this type of product, and the precise number of fans refers to the number of fans of the main consumer group of this type of product. Take cosmetics as an example, the main consumer group of cosmetics is young women, so the precise number of fans of cosmetics refers to the number of young female fans.

If the proportion of accurate fans in the total number of fans promoted is higher, the higher the conversion rate, and the lower the conversion rate. Of course, all of these must have a premise guarantee, that is, the quality of the product itself should be the best, even if it is an accurate fan group, when buying a product, it will be a shop around, to see if the product is not good, and whether it is expensive or not, whether it is cost-effective, these are a premise guarantee that a product can be sold or not, if there is no good advantage in these aspects, then even if there are more accurate fans, it is useless. Accurate fans have the greatest demand for products, but it does not mean that people do not have any requirements when buying products.

When carrying out online promotion, in order to ensure the accuracy of fans, it is necessary to use accurate online promotion channels, rather than casting a net everywhere, which can not only improve the conversion rate, but also save the cost of online promotion. Nowadays, network promotion often requires capital costs, so that the promotion effect will be more obvious, but if the fans who come from the promotion are not accurate fans and do not have a good conversion rate, it is to a large extent equivalent to an ineffective investment, which is indeed very wasteful and not cost-effective.