A large number of physical stores have closed down, is it really Ma Yun s harm ?

I think so, because of the rise of the e-commerce economy, a large number of physical stores have suffered from economic downturn, and they can only go out of business.

I think it has something to do with Jack Ma, but it's not all Jack Ma's responsibility, because all e-commerce brands are responsible.

Probably not, because it is related to the overall market environment, and it is not decided by one person.

Blame Jack Ma? A large number of physical stores have "closed down", and you have to know these "2 important reasons".

How could it be Jack Ma's fault? Ma Yun engaged in Huabei: Who approved the borrowing? So who hurt Jack Ma? As soon as you encounter a problem, you will throw the pot.

You don't need to experience the quality of the product is constant, and it's overwhelming, it's easy to be eliminated, but if you emphasize the experience of the hail industry, the brick-and-mortar store will not be eliminated, the most typical you are more than Shen Jingfang said restaurant, because it's fresh, you want to experience the taste of hall Xiaofan.

In recent years, it can be said that e-commerce is the most prosperous year, Ma Yun with Alibaba, Tmall, just a few years to accumulate Wang Jianlin's real estate for decades to get the property, but also become China's richest man. But behind this, the once prosperous physical stores have different kinds of pomp and circumstance, whether it is a department store or a small cloth store, there is a feeling that they can't survive.

There are countless department stores that have closed down in a row, from Parkson, the number one foreign capital, to Wanda, which has almost lost half of it, they have all become the "remains" behind Ma Yun Lecheng.

Many people attribute the decline and neglect of brick-and-mortar stores to e-commerce and Jack Ma, resulting in an embarrassing environment in the department store industry where no one buys goods. Major e-commerce platforms have made a lot of money in the festivals they have created, but compared with physical stores such as the retail industry, they have to experience one catastrophe after another.

Tmall's 120.7 billion yuan alone is enough for the real industry, not to mention the taxes that real estate and various physical stores have to bear. The worst thing is that department stores have been reduced to "fitting rooms" for e-commerce platforms, and many customers are there.

The physical store took a look at the dress and then went to Tmall** and other platforms to buy it, and I heard that it can be nearly doubled.

At this time, many brick-and-mortar stores have been forced to transform, or they will close their stores after death. It's a pity that many brick-and-mortar stores are still in the exploration stage of transformation, The transformation rate is really too slow, probably they don't even know what O2O is a tool, and the Lecheng cases that can roughly achieve real transformation are even more rare, and it is better to use "half-dead and not alive" to describe today's physical stores.

So if you want to transform quickly and adapt to the growth trend of this new period, it is difficult to do it without a lot of capital and skills.

In addition, Ma Yun has started to build a shared traffic platform on Ma Huateng's WeChat public account, and one click belongs to its own APP, which improves the rate and promotes the reputation of the settled companies, enterprises, WeChat, and physical stores. Let's experience it as usual!

Trusting in new skills allows many brick-and-mortar stores to truly transform rather than "half-live."