Is it really easy for brick and mortar stores to go out of business now? Can the real economy still

At present, there are indeed certain problems in the development of physical stores, and some stores in the real economy can still develop.

Physical stores are indeed very easy to go out of business, and there are still opportunities for development in the future.

It is true that in addition to doing catering, other projects are more difficult to do in physical stores, and now there are more and more sales of online shopping, the root cause is that the cost of physical stores is too high, and the development prospects of physical stores are worrying, and I am not very optimistic.

Are brick-and-mortar stores dying?

In today's era of brand proliferation and material abundance, people have more and more shopping choices, and the operation of physical stores will definitely be greatly challenged. Whether physical stores will be replaced by e-commerce has been debated for a long time. But in the past two years, it has suddenly been found that e-commerce has started reverse thinking - more and more e-commerce companies have opened offline physical stores.

So,Diversified brick-and-mortar stores will never die, but will only transform into a combination of brick-and-mortar stores and networks.

Online marketing expands customers, and offline interactive experiential marketing guides customers to physical stores.

Sense of experienceIt is the only irreplaceable thing about physical stores, what is the experience? After customers come to the store, they participate in the whole consumption process, purchase process, and trial process. To a large extent, it is the landing of user thinking, turning the user's needs into needs - putting people first, empathy, going to life, and truly experiencing the feelings of others.

Functional experienceThrough the trial experience of the product, consumers can have a real feeling about the product. Experience is all about letting consumers feel it in advance.

Entertainment experienceIntegrate the concept and characteristics of products and brands into entertainment, and let customers experience them in the way of entertainment experience. ‍

Experience the five sensesIt is difficult to achieve all-round access to the five senses, and the most important thing is to impress and touch them through vision.

Smart storesThrough the cooperation of big data and software and hardware, we can analyze customer behavior and habits and guide the operation of stores. It will be a trend for physical stores to independently optimize services based on store problems and data analysis to reduce operating costs, optimize operations and management. ‍‍

Physical stores will not disappear completely, except for the needs of the people, and the state will not allow it. Online shopping is just a form of consumption, and with so many people in society, not everyone likes online shopping. On the other hand, for example, many mobile phone brands have also begun to develop offline physical stores, and the combination of online and physical stores is the direction of future development.

Although the development prospects of e-commerce are relatively broad now, it is still not enough to cancel physical stores! After all, a physical store still has the advantages and necessity of its existence, such as buying large electronic devices or furniture, etc., or you have to check the quality and comfort of the goods yourself! Therefore, it is still not as exaggerated as canceling physical stores.

No, brick-and-mortar stores are certainly not going to die.

The business of brick-and-mortar stores is getting worse and worse now, and will brick-and-mortar stores really disappear one day?

Now that it is difficult to do business in physical stores, will physical stores really disappear completely in the future?