What are the characteristics of young people s consumption, and what are the characteristics of youn

The basic characteristics of the consumer market are as follows.

1.Non-profit. Consumers buy goods in order to obtain a certain use value.

Solve the needs of their own living expenses, rather than selling them for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the needs of consumers will show a certain hierarchy.

4.Substitution. In the consumer market, except for a few commodities that are irreplaceable, most commodities can be found interchangeably used goods and substitutes, so the commodities in the consumer market have strong substitution.

5.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc., and the needs of consumers in different times are also different, so the goods in the consumer market have a certain popularity.

The consumption characteristics of young people are often like to consume ahead of time, buy some of what they need, and often prefer to play some novel figures.

Summary. Hello Kiss Nice to your question

The consumption characteristics of young people are:

1.One is the pursuit of famous brands. Generally speaking, brand-name products can express consumers' social status, economic strength, and even personal characteristics such as cultural accomplishment and hobbies.

This can be called the social symbolism of the commodity. Many young people tend to like them because they have an overly high opinion of themselves, or because they want to be respected and recognized by society, or because they are driven by vanity.

2.Second, the pursuit of fashion. Consumer fashion refers to a consumption trend that is generally popular in society at a certain time and within a certain range.

It is produced and disseminated by human imitation and herd behavior. Most young people are dissatisfied with the status quo, dare to take risks, are full of innovative spirit, accept new ideas and new things quickly, and are always willing to be at the forefront of the times. Because of this, green.

3.Third, the pursuit of personalization. Consumption personalization is a typical consumer psychological characteristic of modern youth.

In consumption, they always strive to express their personality and highlight their interests and hobbies. They hate blind obedience and uniformity in consumption, and are particularly taboo to "follow the crowd".

4.Fourth, the pursuit of leisure. Since the 80s and especially the 90s of the last century, social competition has become increasingly fierce, and various pressures have increased day by day.

Therefore, young people also hope to be relieved and relaxed in addition to intense study and work, so leisure has become a kind of consumption activity they like.

Consumption characteristics of young people.

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Hello Kiss Glad to ask your question The consumption characteristics of young people are 1One is the pursuit of famous brands. Generally speaking, brand-name products can express consumers' social status, economic strength, and even personal characteristics such as cultural accomplishment and hobbies.

This can be called the social symbolism of the commodity. Many young people tend to like them because they have an overly high opinion of themselves, or because they want to be respected and recognized by society, or because they are driven by vanity. 2.

Second, the pursuit of fashion. Consumer fashion refers to a consumption trend that is generally popular in society at a certain time and within a certain range. It is produced and disseminated by human imitation and herd behavior.

Most young people are dissatisfied with the status quo, dare to take risks, are full of innovative spirit, accept new ideas and new things quickly, and are always willing to be at the forefront of the times. Because of this, green. 3.

Third, the pursuit of personalization. Consumption personalization is a typical consumer psychological characteristic of modern youth. In consumption, they always strive to express their personality and highlight their interests and hobbies.

They hate blind obedience and uniformity in consumption, and are particularly taboo to "follow the crowd". 4.Fourth, the pursuit of leisure.

Since the 80s and especially the 90s of the last century, social competition has become increasingly fierce, and various pressures have increased day by day. Therefore, young people also hope to be relieved and relaxed in addition to intense study and work, so leisure has become a kind of consumption activity they like.

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Kiss, hello, young people's consumption characteristics: curiosity, novelty, young people always have a sense of curiosity and freshness about new things, easy to be attracted by novelties, novel commodity transactions can make consumption, young people are rarely conservative, sensitive to new things, the pursuit of fashion in consumption, deliberately seeking innovation. Whenever a new product appears in the market, it is often young people who buy it first and act first.

1.Social identity: Young people often care about social identity and identity symbols. Buying an expensive phone may be to show off your financial power or pursue fashion trends in order to gain recognition and appreciation from others.

2.Product quality and performance: Phones generally have better quality, performance, and features. Young people may be more inclined to invest in a high-quality phone because they want a better experience and technical support.

3.Brand effect: Some ** mobile phone brands have a high reputation and reputation in the market, and young people may be attracted by brand values and image. They may think that buying products from these brands will show off their taste and personality.

4.Socialization influence: The widespread use of socializing has a certain impact on young people's consumption decisions. On social media, mobile phones are often admired and flaunted, which may exacerbate the desire of young people to buy expensive mobile phones.

For shared charging treasures, ** is lower, but there may be the following psychological factors:

1.Invisibility: A shared power bank is a temporary consumer product that is usually hidden in a backpack or pocket when used. In contrast, expensive mobile phones are items that can be shown to others, and are more likely to attract the attention and appreciation of others.

2.Risk and convenience considerations: The use of shared power banks may require finding, borrowing, and returning in an external environment.

This can bring some uncertainty and inconvenience. In contrast, having your own Liangxiao power bank can be used at any time, providing greater convenience.

The above are just some of the factors that may affect the psychology of consumption, and the specific situation will vary from individual to individual. Everyone has their own considerations and motivations for different product preferences and consumption decisions.

1) Pursue fashion and express the times.

Young people are rich in inner experience, enthusiastic and unrestrained, sensitive, receptive to new things, and full of fantasy. They always stand at the forefront of fashion, is the primary target customer of new, strange and special products, and is manifested in the pursuit of fashionable, novel and high-end goods in consumer psychology and purchase behavior, in line with the development needs of the trend and the times, and meets the pursuit of beauty and superiority. (2) Pursue individuality and self-expression.

The growth of contemporary youth has a tendency to accelerate and diverge. Economic integration has made the movement of young people more frequent, and the diversification of economic components and economic interests, the diversification of social lifestyles, the diversification of social forms of social organization, and the diversification of jobs and forms of employment have diversified the growth needs, ideologies, values, and employment paths of young people. In this pluralistic development, the self-consciousness of young individuals is becoming more and more prominent, and they show their individuality, highlight themselves, stand out from the crowd, and live a wonderful and different life.

Some young people also associate consumption activities with personal character, ideals, and interests, which makes young people pursue spiritual enjoyment and pay attention to personal appearance, and they are usually the largest buyers of cameras, medium sparrow cosmetics, and fashion. (3) Pay attention to emotions and have strong impulsivity.

Compared to consumers of other ages, emotions and intuition play an important role in the purchase process. Emotion refers to the tendency to like and dislike goods, and intuition refers to the perception of the external performance of goods to consumers, who attach great importance to the shape, style, color and brand of goods, and have positive emotions and preferences for products that can meet their personal needs, until they finally make a purchase decision. When purchasing, it is easy to be influenced by **, discounts and marketers, and the impulsive type is strong, lacking rational analysis and comparison.

With the rapid development of science and technology and the continuous improvement of people's living standards, the service life of commodities is relatively shortened. In this case, the enterprise must establish a sense of innovation, take innovation as a powerful force to defeat the enemy in the market, attract demand and tap potential demand, and constantly meet the psychological needs of young consumers in pursuit of novelty and fashion.

The market proves that in line with the trend of the times, representing the latest modern technology, novel and applicable products, can best stimulate the consumption desire of young people. The characteristic of the new product is "new", and the essence of "new" is that the performance, quality, etc. are superior to the old product. The more obvious the superiority of new products, the higher the degree of satisfaction of consumers, the more they can stimulate the enthusiasm of young consumers for innovation, and the more they can attract young people to buy, so that they can become the pursuers, triers and promoters of new products.

Therefore, enterprises should continue to use new science and technology, new technology, develop and design new products, and innovate in the shape, structure and performance of products, develop fashion products, and guide the trend of consumption.

The consumption psychology of young people is affected by a variety of factors, including personal economic status, consumption habits, lifestyle, etc. In the face of the two different consumption choices of buying a mobile phone of 10,000 yuan and using a few pieces of shared charging treasure, young people may have the following consumption psychology:

1.Personal taste and identity: Young people are likely to buy phones with higher levels of identity, as these phones often have better design, performance, and features that meet their aesthetic needs and identity.

They may feel that owning an expensive phone is a showcase of their financial prowess and personal taste.

2.Convenience and practicality: The shared power bank provides a convenient charging service, so that young people can still charge their mobile phones when they go out or cannot carry a charger. This convenience may appeal to some young people.

3.Cost-benefit analysis: Young people may conduct a cost-benefit analysis when choosing consumer goods.

Although the purchase of a 10,000 yuan mobile phone is higher, it can provide better performance, longer lifespan and stronger social functions. Although the use of shared charging treasure is too low, there may be problems such as slow charging speed and need to pay. Therefore, in some cases, young people may choose to buy a mobile phone, while in others, they may choose to use a shared power bank.

4.Environmental awareness: Some young people may be concerned about environmental issues and choose to use shared power banks instead of buying large numbers of chargers, as this can reduce the waste of electronic products and reduce the impact on the environment.

To sum up, young people may have a variety of consumption psychology when faced with two different consumption choices: buying a mobile phone of 10,000 yuan and using a shared charging treasure of several yuan. This diverse consumer psychology reflects the needs and values of young people in the pursuit of quality, convenience and environmental protection.