Xiaomi fell below the issue price, and its market value evaporated by 400 billion, why did Xiaomi co

Because in life, there will be frequent personnel adjustments. It is the first challenge to change the perception of the brand among consumers, which is why this situation has occurred.

Xiaomi has relied on its own ability to get to where it is now, Xiaomi's brand promotion is very good, and the market price is relatively high.

I think the reason why Xiaomi's high-end machine can't sell is mainly because there is no market, and the image of the low-end machine is deeply rooted in the hearts of the people, plus the appearance design is not very strong, so it always can't squeeze into the market of high-end machines. Although Xiaomi has been working very hard to attack the high-end market, it has not been successful so far. Because since the launch of Xiaomi mobile phones, the target audience has always been the student party and some digital enthusiasts, and it has always been the main focus on the low-end market.

Nowadays, it is really difficult for Xiaomi to enter the high-end machine market, and the reasons are of course varied. <>

One, there is no market

Xiaomi has the ability to make high-end machines, but there has been no market. The cost performance of Xiaomi mobile phones is relatively high, and the quality is much better than other domestic brands. Xiaomi originally wanted the Note series to open the high-end phone market, but after the release of the Note2, sales fell directly.

The pricing of Xiaomi mobile phones is generally around 3000 4000, although it is not very high compared to other brands of high-end machines**, but compared to other Xiaomi products, it is already **. But consumers will not consider Xiaomi mobile phones anymore if they have 4,000 yuan, so there is basically no market for high-end phones. <>

Second, the brand positioning is deeply rooted in the hearts of the people

In the hearts of many people, Xiaomi mobile phones are all student machines and spare machines, so they are generally cheaper. Therefore, the biggest resistance for Xiaomi to enter the high-end machine market is brand positioning, Xiaomi mobile phones have always been low-end machines since they were first listed, so there is no way for everyone to accept that Xiaomi mobile phones are sold so high**. Many consumers choose Xiaomi mobile phones precisely because Xiaomi mobile phones are low and cost-effective, once Xiaomi mobile phones "increase prices", consumers will not hesitate to choose other brands.

Third, the design has no characteristics

The appearance of Xiaomi mobile phones has always had no sense of design, and it is simple to say that it sounds good, and it is to follow the crowd if it is ugly. It's either imitating other brands all the time, or it's not innovative. And now the appearance of Xiaomi mobile phones is getting more and more ugly, and Xiaomi is not a good choice for students and women who value appearance more.

Because of the high price of Xiaomi's high-end machines, and the publicity is not in place, consumers feel that the cost performance is not high, so it cannot be sold.

Because many people think of Huawei and Apple when they buy high-end phones, there may be fewer people who buy high-end Xiaomi phones.

What happened to Xiaomi's market value evaporating nearly 400 billion a year? As of January 27th**, Xiaomi Group fell, falling below the issue price of 17 Hong Kong dollars again, and the market value evaporated nearly 400 billion in a year, what happened? Let me introduce it to you, let's take a look.

Xiaomi's market value has evaporated by nearly 400 billion in a year1. Quick Facts

As of January 27**, Xiaomi Group closed down to Hong Kong dollar shares, with a total market capitalization of HK$412 billion, once again falling below the issue price of HK$17. When Lei Jun promoted the limited WeChat red envelope cover, many netizens complained about Xiaomi's stock price.

Since setting a new high for Hong Kong dollar stocks in early 2021, Xiaomi's share price has fallen by more than 54% in less than a year, and its market value has evaporated by more than HK$485 billion.

Second, related news

We will work hard to make sure that the IPO investors make at least double the profits! The next day, Lei Jun bought a pair of torn jeans and reminded himself to remember the day of the breakage.

Then, Xiaomi's share price fell more and more, and in September 2019, Xiaomi** fell to the Hong Kong dollar, and Xiaomi then bought back sharply. On July 10, 2020, Xiaomi's share price rose back to the IPO issue price of HK$17. "From now on, I can be a new person," Lei Jun said.

On January 4, 2021, Xiaomi** price is 34 Hong Kong dollars. Let IPO investors double their profits, Lei Jun's promise back then has finally been fulfilled. At that time, Lei Jun also said that Lei Jun said that he finally didn't have to care about ** anymore, and deleted all ** software at that time.

In this regard, some netizens shouted to Lei Jun: "Mr. Lei, install the ** software again!" ”

Introduction: Many young people may give priority to the Xiaomi brand when buying mobile phones, so everyone is more optimistic about the future development of Xiaomi. The reason why everyone has this opinion is because everyone trusts Xiaomi's technology more, and at the same time, they feel that Xiaomi's after-sales service is also better.

I believe that some friends have read the relevant news, at this time, many people feel that Xiaomi's stock price is very low, and even feel that Xiaomi's future development is relatively limited. In fact, it seems that the future development of Xiaomi is still relatively good, because their mobile phone market is very large. And this brand is also in place in terms of after-sales, so many people are more optimistic about the future development of this brand.

Especially some young people who are very fond of some of the electronic products of this brand. And everyone thinks that these electronic products are also relatively durable, even if they encounter some minor faults, they can be properly solved. <>

Perhaps in many people's cognition, they think that the Xiaomi brand mainly sells mobile phones. In fact, in addition to mobile phones, this brand will also sell some other electronic products, such as watches, tablets and so on. And this brand also has a lot of high-end mobile phones, and then many fans like it very much.

It is believed that with the development of Xiaomi, there will definitely be more and more types of products in the future. Because only when there are more and more product types, the company's development will become more and more stable. There will still be some people who say that Xiaomi plans to build a car, and after seeing this news, many people are also looking forward to it.

There may be some people who will feel sad after seeing the **** news. Because everyone feels that they trust this brand very much, after that, it may also affect the future development of Xiaomi. In fact, it seems that this situation may occur in any industry.

It is in this situation that a company can find better development opportunities, and at the same time, it can also make them develop better and better.

I am particularly optimistic about this company, there will be some very good development in the future, and there will also be a very good prospect trend, because it has gained a lot of fans and has been developing some smartphones. There is a very good management mechanism.

I think the development prospects of Xiaomi are still very good,First of all, the mobile phone business is deeply loved by our young people,It has opened up the international market,Xiaomi home appliances are also very good,Have a good user experience,Cost-effective。

Very optimistic about the development of Xiaomi, the development of Xiaomi is diverse, it is a leader in the mobile phone industry, and the development of the home appliance industry is also very good, and it is very daring to try.

I am optimistic about the future development of Xiaomi, because Xiaomi's economy is very high, and it is developing rapidly, and Xiaomi's electronic products are very popular with people.