How to evaluate the new round of subsidies for Luckin Coffee continues to burn money?

The same matcha latte Starbucks 37 Luckin 12 is how would you choose a colleague's monthly salary of 2w is still Luckin Not less than a four-digit Starbucks.

It won't last long, it's about the same as ofo.

Fight to the death, the final data sprint.

The bigwigs behind Luckin should be fine as long as they are not politically positional.

It can be seen that Luckin is getting more and more anxious.

Now Luckin's subsidy program can be said to be disorderly, it seems to increase market share by burning money, and let users develop the habit of drinking coffee in the morning, in fact, everything Luckin does is just brush data, use real money to buy traffic, and make the data look good to complete the listing.

In fact, now, Luckin's opponent is no longer Starbucks, but itself, and now Luckin is just like the shared bicycle in the past, all strategies are simplified, completely to burn money mode to grab the beach, to win more users, as for the loss of them do not care.

It is difficult to say what will happen to Luckin in this way, of course, it may create a skyscraping data through existing cash, but the huge losses and the status quo of saying goodbye to the cash-burning mode in the future are put there, and it is difficult to say that investors dare to pay for it.

After all, investors buy future value, and when the cash-burning model is finally canceled, it will be difficult for those users who are attracted by the cheap to pay for it; And when it comes to saying goodbye to burning money, the price of Luckin is almost the same as that of Starbucks, and users have no reason to choose Luckin under the same **.

After all, it is difficult for Luckin to compete with Starbucks in terms of taste and scene, and the cost of food delivery services is also more expensive, and these uncertainties will also cause investors to be discouraged.

So now the more subsidized Luckin is, the more humble it is, and the more humble it is, the easier it is to repeat the mistake of sharing bicycles.

So ofo's lessons from the past, Luckin don't forget.

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Hello dear! I'm glad to answer for you, Luckin Coffee's financing methods are:1

equity financing; 2.bank credit; 3.financial leasing; 4.

What are the financing methods of Luckin Coffee.

Hello dear! I'm glad to answer for you, Luckin Coffee's financing methods are:1

equity financing; 2.bank credit; 3.financial leasing; 4.

Headquartered in Xiamen, Luckin Coffee is committed to providing customers with high-quality, cost-effective and convenient products by making full use of the new retail model of mobile Internet and big data technology. Luckin Coffee is the largest coffee chain in China, and its brand vision is to make it easy for every customer to enjoy a cup of good coffee that is worth drinking.

Luckin Coffee began to slowly enter people's sight, especially for Liu Haoran's endorsement of Xiaolu Tea, which still has a certain improvement after entering the tea industry, although it is not as popular as Nai Xue's tea and Hey Tea, but it has a certain share.

And in the view of Qian Zhiya, the boss of Luckin, coffee has not yet become popular in China, first, compared with other drinks, it is high, and the mainstream brand coffee is about 30 yuan a cup; Second, it is inconvenient to buy, and freshly ground coffee shops are not as ubiquitous as they are abroad. The solution proposed by Luckin Coffee is to maximize the cost-effectiveness of coffee and customer convenience, and solve the two major pain points of "too expensive and inconvenient to buy" of coffee with low price and takeaway delivery.

After consumption, you can link to the circle of friends, and the system will analyze the user's data according to it, such as gender, order location, consumption time, consumption frequency, consumption preferences, and give different coffee discount coupons according to different characteristics. If someone picks up a discount coupon and spends it, they can also get a free cup of coffee.

Therefore, for Luckin Coffee with such a large degree of discount, it is an attempt for Luckin Coffee for users, so that this model is still attracted by Luckin Coffee, and it is so convenient and promoted, even if there is no discount, they will still drink it.

On July 8th, not surprisingly, Luckin Coffee officially announced a new tea drink product - Xiaolu Tea, so that Luckin Coffee has expanded from a simple coffee product to fruit and vegetable juice, ice drinks, fruit juice drinks, lunch, light food, snacks and other categories, and the trend of platformization is becoming more and more obvious.

The business logic of Luckin Coffee's tea layout is very close to the coffee model, which is based on the three-high model, that is, "high quality, high cost performance and high convenience".

However, Guo Jinyi, senior vice president of Luckin Coffee, also mentioned that tea does not require a lot of equipment like coffee, and the difficulty lies only in the management of the chain.

Luckin Coffee's opponents this time are various milk tea chain stores, and Internet celebrity products such as Heytea are also included.

According to the logic of Luckin Coffee, there are few big brands in the tea market, and there are few direct brands with their own chains, and there are many drawbacks in the traditional franchise model, such as the quality of raw materials that have been frequently reported recently, and in terms of user experience, even Internet celebrity stores cannot solve the problems of queuing, pre-ordering and other experiences.

As soon as the news came out, there were many voices from the outside world questioning, but here is a point, Heytea's starting product milk cap tea is Fonterra Anchor's cheese milk cap, and Fonterra is also the dairy product of Luckin Coffee, so when Anchor's cheese milk cap is used in Luckin's tea, how much is the difference between the two products? Again, are consumers really loyal to Heytea? If the other one is cheaper and doesn't queue.

Luckin coffee tea is in nearly 3,000 stores in 40 cities across the country, plus a 5% discount, deer tea 12-14 yuan after the discount**, not to mention the joy of tea, that is, the milk tea of the street milk tea shop ** is the same as the fawn tea or even a little more expensive, the lethality can not be ignored.

The discount is not there, and everyone naturally drinks less or does not drink.

After Luckin Coffee lost 100 million yuan due to being exploded some time ago, it attracted the attention of many netizens. Luckin Coffee is a new retail professional coffee operator in China, and it is also the only chain coffee brand in China that has settled in the Forbidden City. In July this year, Luckin Coffee announced that it had completed the first round of financing of 200 million yuan, with a valuation of about $1 billion after investment, and at the beginning of last month, Luckin Coffee's valuation reached $2 billion.

It can be said that the emergence of brands such as Luckin Coffee does pose a certain threat to Starbucks. Luckin Coffee was born under a new retail model, but Starbucks, which has always been dominant in China, has not been very concerned about online sales, which has also caused Starbucks to be hit hard this year, and its sales volume has declined for the first time. Starbucks also began to actively adjust after this, and finally teamed up with Jack Ma to start an online sales business.

However, in the near future, Luckin Coffee's performance in the market is indeed not very optimistic. At the beginning of its establishment, Luckin Coffee adopted a very affordable marketing method, attracting a large number of customers with the free discount method of "new users' first cup", and completed the goal of 2,000 stores ahead of schedule.

It can be said that up to now, many users who have been attracted by Luckin have come because of coupons. Luckin Coffee has also taken a lot of effort in terms of recharging, which includes: recharging two coffee coupons can get one, and recharging five coffee coupons can get five.

Luckin will also remind users to use coupons when they place an order.

After being exposed to huge losses, Luckin Coffee said that these are also expected, in the next period of time, Luckin Coffee will also take different ways to subsidize users, and at present, the official software interface of Luckin Coffee will also prompt users to recharge after the user places an order, it seems that Luckin will carry out such a preferential policy to the end. Many netizens also questioned the model of Luckin Coffee, once the ** of funds is broken, can Luckin Coffee continue to survive in the market?

I don't think most people will drink Luckin coffee anymore.

When it comes to coffee, the first coffee that comes to everyone's mind and is often drunk is Starbucks coffee, since they are all "famous" coffees, they can't help but be compared.

First of all, Starbucks coffee, has entered the Chinese market for 20 years, has long had a firm position in the hearts of Chinese, Starbucks coffee pays attention to the roasting process, Starbucks is very strict. No matter which waiter, when making coffee, the process must be strictly in accordance with the production standards, and those who know know that the coffee making process can have a great impact on the overall taste of the coffee.

Then Luckin Coffee, blended by the world's coffee master team, its coffee bean formula also won an international award, since they have won the award, the taste should also be guaranteed, I have drunk Starbucks coffee, and I have also drunk Luckin coffee, but I have limited understanding of coffee, so I don't feel that which one is much better than the other, but some netizens who have tasted it also said that Luckin Coffee's black tea latte, vanilla latte, etc. are better than Starbucks coffee.

Originally, I thought that since the taste of this Luckin coffee has also been recognized, it is not a way to send coffee for free all the time, and sure enough, Luckin Coffee is on the news today! The major headlines are reporting in the headlines: "Luckin Coffee lost more than 800 million"!

In just 9 months, I lost 800 million, 800000000, just counting how many zeros you have to count for a while. I've drunk Luckin Coffee a few times, it tastes good, and the location of the store is convenient, but let's take Zhengzhou, a second-tier city, as an example, since it's not like Starbucks Coffee, which sells the environment and sells biger, then a single cup of coffee sells for 20 or 30 yuan, which is still relatively expensive.

Although Luckin Coffee's advertisement is loud and big, since it is selling coffee, shouldn't the biggest card be whether your coffee is doing well? Why do you have to beat Starbucks coffee as a standard?

Luckin Coffee, after the listing, Luckin Coffee is still constantly "tossing", making the first chain, on the fawn tea, and seeking to go to sea ......On August 14, Luckin Coffee's first financial report after listing was announced, judging from the data, Luckin Coffee's revenue in the second quarter of this year was in line with expectations, and while the number of stores increased significantly, the loss also continued to expand. A reporter from Beijing Business Daily noticed that the number of different types of stores of Luckin Coffee in the second quarter changed greatly, especially the development of takeaway kitchen stores, which was once regarded as the core of Luckin Coffee, seemed to have come to a standstill, and instead vigorously developed fast pickup stores, which coincided with the core model of Qian Zhiya, CEO of Luckin Coffee, which was publicly stated by Qian Zhiya, the CEO of Luckin Coffee. At the same time, Starbucks has not relaxed its pickup business, and opened its first "Coffee Express" concept store in Beijing last month, and the war between the two has shifted.

Still at the Luckin Coffee 2019 Global Partner Conference, Qian Zhiya publicly said that Luckin Coffee has been questioned in various ways since its inception, and it is not optimistic about the voice of Luckin Coffee all the way, "but it is in this process that our competitors cannot see our model and strategy clearly, so that we can get the opportunity and time for silent development."

The competitor Qian Zhiya is referring to is actually Starbucks, which Luckin Coffee has been openly calling out since its inception. At that time, in the opinion of an industry insider who did not want to be named, this sentence was to the effect: "Everyone thought that the core model of Luckin Coffee was delivery at first, and Starbucks also found a partner to support its delivery business in a short period of time, but the core model of Luckin Coffee was self-pickup. ”