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Weizan Live] e-commerce live broadcast service provider, integrating marketing, drainage, and sales, helping merchants to quickly start broadcasting, efficient realization, embedding, accelerating purchase decisions, red envelopes, grouping, seckill and other functions detonate the live broadcast atmosphere, small program ** ordering, traffic precipitation without outflow, to create an exclusive private domain traffic pool.
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At this stage, the form of online shopping guide is popular, it is easy to sell goods, and it is difficult to solve the problem of logistics chain, especially agricultural products, which have the characteristics of preservation. The supply has always been there, how to solve the problem of e-commerce logistics chain? Whether it is agricultural products, cosmetics, health products, health food, maternal and child products, the e-commerce logistics will be outsourced to a professional third-party e-commerce logistics service provider, and the logistics warehousing, cargo transportation, logistics distribution and other links will be managed as a whole.
Compared with the high cost of self-built logistics, logistics outsourcing can properly allow e-commerce sellers to focus more on the operation of e-commerce itself
Pay attention to the turnover rate and dynamic sales rate of goods, flexibly use the storage area, and timely respond to the storage of large quantities of goods or the storage of small quantities of goods in the off-season. Referring to the Yixiang warehouse model of Yibang ** chain, it has been opening up online and offline, mainstream e-commerce platforms, and inventory management of the whole chain to achieve the sharing of one inventory.
Control of delivery efficiency and delivery accuracy. Good in-sale and after-sales service is the key factor for e-commerce sellers to continue to operate well.
Optimal allocation of e-commerce logistics costs. How to better control the cost of warehouse management, order processing, and distribution will become the key to winning for today's fierce e-commerce sellers. According to the needs of customers in different periods and different marketing nodes, Yibang can plan and arrange in advance, flexibly allocate warehousing leasing area, flexibly allocate human resources for warehouse operations, and meet the e-commerce logistics needs of customers with large cargo volume or daily marketing.
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Do the Internet matrix to pave online channels, and convert to the self-leading platform to create its own community.
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In the second half of 2019, more businesses joined the ranks of live broadcasts, and more and more merchants Taolive broadcast as a daily content operation, accounting for 50% of all broadcasters. Nearly 30 ** data can also be seen that the number of ** people per day has reached 100 million, especially in 2020, **live broadcast will pay more attention to supporting store live broadcast, which will be a big trend.
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This e-commerce live broadcast is not very healthy, Pinduoduo's products have more quality problems, and many of the products sold in it are copycats, so you should pay attention to identifying the real and fake.
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E-commerce live marketing is a new way to sell goods, and the quality of the product must be well protected.
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November 22, 2019 - In 2019, e-commerce live streaming has become the darling of the industry. Li Jiaqi and Wei Ya have become super Internet celebrities, top traffic and money-making machines, and consumers, e-commerce platforms, merchants and MCN institutions have ushered in a carnival.
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If you compare e-commerce live streaming with entertainment anchors, it is estimated that this emerging industry will soon decline.
Nowadays, it is very difficult to open up the wasteland with live streaming, and if you want to do a good job, it is recommended to abandon those false illusions: live streaming is not an Internet celebrity, not entertainment, and no myth of sales.
From another point of view, live streaming is actually the same from the original offline store sales to online store live sales. Therefore, the traditional requirements for sales training, ability improvement, and speech response are still effective, but it is still necessary to add some different sales models according to the different states of online users.
Nowadays, if you want to do a good job in live broadcasting, you can only be down-to-earth, treat customers with a sincere attitude, sell products, and help customers.
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**The rules of things on the general people do not understand, you can ask the professional understanding of computer knowledge.
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Summary. Dear, hello, I am glad to serve you, about your question "The beneficial impact of online live streaming on e-commerce logistics", has been queried for you, and the answer is as follows: Qinqin here to find you e-commerce under the marketing of live broadcast, to Internet celebrities, companies and other Internet celebrity live broadcast related personnel to bring huge commercial profits, provoked countless people, have entered the Internet celebrity live broadcast, live broadcast market.
However, such huge profits are not caused by technological innovation or huge technological changes, so the mixed situation is certainly indispensable. After the live broadcast of the head Internet celebrities, small Internet celebrities in the middle and waist, celebrities, entrepreneurs and other people, the discrepancies between the marketing profits and the actual points, the instability of emerging industries, etc., make us look at the impact of the online celebrity live broadcast promotion model on e-commerce logistics with a more objective attitude. Hope mine is helpful to you.
Dear, hello, I am glad to serve you, about your question "The beneficial impact of online live streaming on e-commerce logistics", has been queried for you, and the answer is as follows: Qinqin here to find you e-commerce under the marketing of live broadcast, to Internet celebrities, companies and other Internet celebrity live broadcast related personnel to bring huge commercial profits, provoked countless people, have entered the Internet celebrity live broadcast, live broadcast market. However, such huge profits are not caused by technological innovation or huge technological changes, so the mixed situation is certainly indispensable.
After the live broadcast of the head Internet celebrities, small Internet celebrities in the middle and waist, celebrities, entrepreneurs and other people, the discrepancies between the marketing profits and the actual points, the instability of emerging industries, etc., make us look at the impact of the online celebrity live broadcast promotion model on e-commerce logistics with a more objective attitude. Hope mine is helpful to you.
to logistics. Kiss sales are more efficient, and the traditional sales method is basically 1-to-1 sales, while through live sales, you can achieve 1-to-100 or even thousands of people to sell. The anchor can answer the common doubts of users through the detailed explanation of the product, which can not only help consumers buy suitable goods in the shortest time, but also improve the sales efficiency of merchants.
Shortening the distance with users Live streaming is a two-way communication with users, through the screen anchor can communicate with users in real time two-way, but also can shorten the distance with users and create a hot sales atmosphere.
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The advent of the e-commerce era has made up for the shortcomings of the traditional chain management model and promoted the transformation of the chain management from production-oriented to consumption-oriented. The first chain management in the e-commerce environment refers to the use of e-commerce technology, the central manufacturers, distributors, logistics enterprises combined, to form a complete customer-oriented e-commerce chain, reduce the overall cost of the enterprise, improve the response speed of the enterprise to the market, so as to improve the market competitiveness of the enterprise. This article will briefly analyze some problems in the management of the first chain in the current e-commerce environment from three aspects: logistics, information flow and capital flow.
1. Logistics. Under the e-commerce model, the ownership of goods is separated from the physical transfer of goods, and after the online transaction is realized, modern logistics needs to provide low-cost and timely physical transfer services. As an important part of contact with end customers, logistics has a crucial impact on the development of e-commerce enterprises and even the entire e-commerce industry.
In the e-commerce environment, both the self-operated logistics and third-party logistics of e-commerce enterprises are facing many challenges.
1) Logistics problems in the fresh cold chain.
Fresh e-commerce has become a popular area in the e-commerce industry, and e-commerce giants such as ** and JD.com have begun to seize market share in this field. Perishable fresh food has extremely high requirements for logistics, and in addition to the requirements for delivery speed, it is also necessary to ensure food quality and safety in the process. Cold chain logistics, which does not match the development level of fresh e-commerce, has become a bottleneck restricting its development.
At present, the problems of cold chain logistics in China are mainly as follows:
First of all, cold chain logistics and distribution resources are scarce. This situation is very obvious in the express link of the fresh food distribution terminal. Due to the door-to-door dispatch characteristics of express delivery, fresh goods are usually only packed in foam boxes during express delivery, and only ice cubes are used in the boxes to keep them cold.
Such distribution resources are not sufficient to deal with the food safety risks that arise when delivery is delayed. At the same time, due to the lack of distribution resources such as refrigerated trucks and refrigerated warehouses, most of the inter-provincial cold chain distribution adopts the mode of highway normal temperature transportation, the loss rate of fresh commodities increases, and the quality and safety cannot be effectively guaranteed.
Secondly, the cost of cold chain distribution is high. In terms of vehicles, cold chain logistics needs to use refrigerated trucks specially equipped with insulation and refrigeration equipment, and the vehicle operating cost is high; In terms of warehousing, cold chain logistics needs to use three-temperature warehouses, and its cost is higher than that of ordinary warehouses; For the last express delivery, special refrigeration is required. The current market of cold chain logistics is not much higher than that of ordinary logistics.
The high cost and low income of cold chain logistics make few companies willing to develop cold chain logistics, and the lack of economies of scale makes its logistics costs high.
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Like this kind of live e-commerce problem, it must be very good in terms of logistics and ** chain, it is best to connect well, the supply of goods provided must be sufficient, and the speed of logistics must be fast.
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Well, logistics and business must be improved in order to have a good development of logistics is to avoid any problems in this transportation process, and the problem of the common party is to ensure that their products can be used by users with confidence.
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How to improve in logistics and chain should be carried out according to the problems found in this process. You can choose a logistics manufacturer with high creditworthiness.
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Analyze the problems of live e-commerce, in terms of logistics and **. There should be a better way to improve. The main thing is that logistics don't drag on for too long.
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The problem of your live e-commerce can be improved in terms of logistics and supply.
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If you analyze the problem of live broadcast e-commerce, there is a certain generation gap with the chain of logistics.
I don't think the model of merchants losing money and making money can not last long, because at a certain time the income may be very high, but the goods do not meet the expectations of consumers, consumers will be disappointed, and for them, no matter how cheap the goods are, if they are useless, they are garbage.
At present, there are 4 main categories of e-commerce live broadcasts we see, namely selling live broadcasts, scene introduction live broadcasts, teaching live broadcasts, and chain live broadcasts. 1.Selling live broadcast: >>>More
1. Live broadcast: To be honest, relying on its own huge traffic and basic user advantages, live broadcast is the leader in the field of e-commerce live broadcast, but I checked the entry threshold of the current live broadcast, first of all, you have to become a big V, and then you need to release a paragraph after becoming a big V, which is talent or introduce yourself**, and then apply for live broadcast permissions, but from many aspects, I know that basically only Internet celebrities with more than 50,000 fans and some well-known stars can apply for it... So this threshold is a bit high, and it's not particularly friendly for newcomer streamers. >>>More
The main reason why online live broadcast is so popular is that it can help people pass their leisure time and not make them feel bored, and users can watch a lot of content through online live broadcasts, such as live broadcast selling goods and eating broadcasts.
So now that live streaming is so popular, can ordinary people do it? >>>More