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Actually, it wasn't because of the weather at the headquarters, but because they launched a new product. This new product is a mulberry-related dessert, which is why they changed their avatar to black. At that time, when everyone saw their avatars turn black, they were also very curious, and they didn't know what happened, and many people were asking them, but they didn't.
Instead, they posted an interesting Weibo, and they said let everyone guess why the Snow King's avatar turned black? At that time, many people thought that it must be because of the weather in Zhengzhou, after all, the temperature in Zhengzhou during this time was particularly high, nearly 40 degrees. <>
So there are many people who think that it is because the temperature in Zhengzhou is too high, so they are tanned? But before that, they announced the reason on Weibo, and the reason they gave was because the weather was too hot, and the Snow King went to the garden to pick mulberries, so he got a tan. When everyone saw this news, they also thought it was very funny, and I have to say that the people of this brand are really very cute.
Such an act can be regarded as an indirect wave of advertising for them, and many people are looking forward to their new mulberry products. didn't spend money on advertising, nor did he ask for endorsements, so he silently gave himself a wave of advertising, which I have to say is really high. <>
Mixue Bingcheng is really a relatively good milk tea shop, its ** is relatively low, there may be some people who will feel very low-end, but what I want to say is that everything has its consumer group, you may have better economic conditions, so you like to drink some more expensive milk tea, but there are some people's consumption level is average, they like to drink this cheap, so what? It won't affect you anything, so there's no need to attack. Personally, I think most of his milk tea is quite good, although it can't be compared with that kind of high-end one, but it is relatively affordable.
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Personally, I think that the blackening of the avatar of Michelle Bingcheng is inseparable from the weather in the headquarters.
Every year in the summer, most people like to drink some drinks during their trips. However, in this case, the turnover of Mixue Bingcheng will also be increased. Because as a chain beverage store, Mixue Bingcheng is relatively popular and supported by consumers in every city.
The avatar of Michelle Ice City is blackened.
First of all, we all know that the image of Michelle Ice City is a white snowman, and it always gives people a relatively cool visual sense. Recently, however, the image of the Ice Castle has been blackened, changing from a white snowman to a black snowman. As a result, this change has attracted the attention of many netizens, and they have also begun to have various heated discussions on the reasons for the blackening of Mixue Bingcheng's avatar.
After all, for a branded beverage store, changing the avatar is a relatively big thing. <>
I think it's because of the weather at the headquarters.
Secondly, we all know that the headquarters of Mixue Bingcheng is in Henan. However, Henan is already in a state of drought and has not even rained for a long time. And it has been high for a long time, so I personally think that in this case, Michelle Bingcheng will choose to replace the white snowman with a black avatar.
Moreover, this way of replacement can conform to the weather conditions of the headquarters of Mixue Bingcheng, and it can also attract the attention of a large number of consumers. <>
My personal opinion on this matter.
Later, I personally think that the head painting of Michelle Bingcheng is actually a marketing method. Because by changing the icon, it usually causes a relatively high heat. However, when the popularity reaches a certain level, a large number of consumers will pay attention to Mixue Bingcheng.
As a result, Mixue Bingcheng can have a relatively high turnover, but on the whole, the taste of Mixue Bingcheng's drinks is relatively good. Therefore, it is reasonable to have a relatively high turnover.
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Yes, indeed, because the headquarters of Mixue Bingcheng is in Zhengzhou. Zhengzhou belongs to Henan, and the recent temperature in Henan is really very high, and the highest reaches 40 degrees.
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Probably, after all, the weather at the headquarters is very hot, so Michelle Bingcheng will also change the color to black for the sake of fun.
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Not because of the weather at the headquarters, but as a marketing strategy, in order to get people's attention, and then rise to a way of brand independent marketing.
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The blackening of the avatar of Michelle Bingcheng is not only because of the weather in the headquarters, but for two reasons. First of all, the official said that he was tanned because he went to the mulberry garden to pick mulberries, because the local temperature is really hot, and they just need to launch a new product. Secondly, behind the blackening of the avatar of Mixue Bingcheng is actually the marketing strategy of the headquarters, which is very ingenious and perfect.
Recently, many people found that the avatar of Mixue Bingcheng has turned black, which they call blackening, which has caused heated discussions among netizens, some people think that it is because the weather in the headquarters is too hot, and some people think that it is going to be a new product. In fact, this time, the avatar of Mixue Bingcheng was blackened, mainly because of the following reasons.
First of all, the official said that he was tanned because he went to the mulberry garden to pick mulberries. In fact, this is just an official ridicule, the headquarters of Mixue Bingcheng is in Zhengzhou, Henan, this place has been shrouded in high temperatures in recent days, and the temperature even exceeds 40 degrees Celsius, many netizens said that it is too hot, many people are tanned, and Mixue Bingcheng is no exception, so the official combines the weather with their new products. He is actually hinting that Mixue Bingcheng is going to release a new product.
Secondly, behind the blackening of Mixue Bingcheng's avatar is actually the marketing strategy of the headquarters. At the beginning, in the face of the blackening of the avatar, the official of Mixue Bingcheng did not take the first time, but ridiculed himself, and humorously said that the Snow King had his own new **. It wasn't until everyone's discussion became more and more heated and was pushed to the hot search that the official announced the truth.
In this way, it increases the degree of self-launch of new products, so that more people know that they are about to launch new mulberry products. Moreover, the official combination of the local temperature and the new products launched by Mixue Bingcheng is indeed very interesting and ingenious, which immediately grabbed the audience's attention and attracted everyone's attention. Therefore, the blackening of the avatar of Michelle Bingcheng is actually a very perfect and ingenious planning and marketing.
The above is the specific reason for the blackening of the avatar of Michelle Bingcheng.
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The reason for this arrangement is mainly to play a small and broad marketing effect, the competition in the same industry is very fierce, in order to attract attention and increase consumption, so Mixue Bingcheng adopts this way to establish its own brand image, hoping to rely on this marketing method to increase sales.
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I think first of all, this move reflects the current uh, the background of the times, and the rising temperature of today's has made people very distressed, so this move can attract certain customers.
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I think this arrangement is first for publicity, and the second is to tell everyone that the weather is too hot, and they need to have some iced milk tea to cool down.
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The heat of summer has arrived, and even if you stay in the shade of the trees, you still can't stop the heat in the air. Who doesn't want an ice-cold drink in this time of heat? Among the many beverage brands, compared with high-end beverage brands such as Tea Baidao and Tea Yan Yuese, the audience of Mixue Bingcheng is more extensive.
In recent days, the high temperature in Henan has really made people miserable, and even staying in an air-conditioned room can't help but want to order a cold drink to relieve the heat. Some attentive netizens found that the icon of Mixue Bingcheng did not know when it began to "blacken". For a while, it caused speculation among many netizens.
Some people boldly speculate that it is because Michelle Bingcheng is going to release a new product recently?
There are also some netizens who can't bear it and directly contact the customer service of Mixue Bingcheng to ask what the reason for the blackening is, but the response of the customer service is really laughable. It turned out to be sunburned by the high temperature weather in Zhengzhou. We all know that the original icon of Michelle Ice City is a red background, and the King of Honey Snow wearing a crown is wearing a red cloak and holding an ice cream scepter in his hand.
But in such a high temperature situation, the blackening of King Michelle has once again improved the popularity of Michelle Bingcheng, and it has become a hot topic for everyone. Some people even jokingly say, shouldn't it be sunburned? Why is it still dark?
Such a topic really won a wave of goodwill for Mixue Bingcheng.
Doesn't this personify Michelle Ice City? Just like in summer, both boys and girls will pay attention to sun protection when they go out, not only to prevent sunburn, but also to prevent darkening. Some people often say that one summer, the whole person is simply a degree darker.
But when I arrived at Mixue Ice City, it was so dark that I couldn't recognize it. Therefore, the marketing campaign launched by Mixue Bingcheng to take advantage of this hot weather is very successful. It not only explains the reason for the blackening of King Michelle, but also greatly publicizes the brand reputation.
It's like the familiar melody "You love me, I love you, Honey Snow Ice City is sweet." ”
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It was because Mixue Bingcheng launched a new mulberry, and the mature mulberry was close to black, so the avatar was changed to black.
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Because a new product needs to be launched in the near future, this new product is black, so the ** of this information is mainly to hurt the kidneys, so it will be promoted, but blackening is just a high temperature warning.
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It is because the headquarters of Mixue Bingcheng is in Henan, and the temperature in Henan has been particularly high in recent days, so the snow king of Mixue Bingcheng has been tanned.
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You love me, I love you, Honey Snow Bingcheng Sweet Honey" In the past two years, this cheap drink can be said to have entered our market quickly, basically in the streets and alleys, and he can only sell it very well, today I want to get up and lie down for everyone, but also about a very funny question recently.
They are also a local chain brand in our country, basically all over the country, and his drink styles are also relatively rich, fruity drinks, tea drinks, coffee ice cream and so on.
His biggest highlight is that he made it with the most affordable **, which tastes very good, especially their ice cream is particularly cheap at the same time, it is also very large, one at this price**, and now many people like it very much.
When ordering takeout that day, many people found that the avatar of this cute little snowman in Honey Snow Ice City turned black, and many people also felt that it was very cute, and they also posted it on Moments.
There are many people who say that the Snow King is actually blackened. The official response said that it was the Snow King who went to double picking and then got tanned, which means that it is also a new mulberry that will be released soon. Then he also said that he must remind everyone to prevent heat stroke, and many people said that it was because their headquarters was in Henan, and the temperature in Henan had been particularly high recently, so he also tanned immediately.
This person is also a means for Michelle Bingcheng to promote his new products, and the black Snow King is also very cute, and now this doll has been released, finally, as a domestic one-of-a-kind effort, with a lot of affordable beverage brands, I also like their family very much, if there is a new product, I am also willing to try, after all, the taste and ** are very good, and they are liked by students, so much for today's topic.
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Mainly because the temperature in Henan and other provinces has reached more than 40 degrees, and then the blackened avatar was made.
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It's because the temperature is too high that the Snow King is tanned. The official of Mixue Bingcheng announced the correct result on Weibo, "There is only one truth about turning black, the Snow King went to the mulberry garden to pick mulberries and was tanned." In this regard, netizens said that they were looking forward to the new mulberry drink while ridiculing.
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It's because the weather is very hot everywhere now, and then the Snow King of Honey Snow Ice City has also tanned, so the avatar has turned black.
On a day of more than 40 degrees, can the Snow King not get a tan? Netizens are about to laugh when they see the blackened avatar of Mixue Bingcheng, can they not be popular? It's going to be on fire. Honey Snow Ice City is about to become "Honey Burn Black City". The Snow King is going to be sunburned!
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The weather is very hot, and the temperature is particularly high, and the local temperature is unacceptable for many people. will appear to be dark. It makes people feel blackened.
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