What is the stalk of blackening in Honey Snow Ice City?

On a day of more than 40 degrees, can the Snow King not get a tan? Netizens are about to laugh when they see the blackened avatar of Mixue Bingcheng, can they not be popular? It's going to be on fire. Honey Snow Ice City is about to become "Honey Burn Black City". The Snow King is going to be sunburned!

Hello, I am very concerned about this problem, the recent "blackening" of Mixue Bingcheng is actually a publicity method made by the newly launched new drink, which is not a problem of the product, but a kind of publicity!

On June 19th, Michelle Bingcheng tanned on the hot search. Netizens found that the white snowman icon of Mixue Bingcheng has turned black! And teased: Is it too hot and the Snow King is tanned or blackened?

It is understood that Zhengzhou, Henan Province, where the headquarters of Mixue Bingcheng is located, has been shrouded in high temperatures in recent days, with the highest even exceeding 40. No wonder Michelle Bingcheng was "tanned". There are also netizens who popularize science:

It may be because Mixue Bingcheng recently launched a new mulberry product, because the mulberry is black, so the official has turned the snowman into black in order to promote it.

Last year, the theme song of Honey Snow Bingcheng "You love me, I love you, Honey Snow Ice City Sweet Honey" exploded on the Internet and became the top stream in the ghost animal area. Enthusiastic netizens have adapted Peking Opera, rap, and electronic music versions, and by the way, they have helped Michelle Bingcheng open "branches" in France, Italy, and Russia.

The highest surface temperature in Henan Province has reached recently

On June 13, the central and southwestern parts of Henan Province began to experience high temperatures of 37 to 39. From June 15th to 16th, the average maximum temperature in Henan exceeded 37 and the average maximum surface temperature exceeded 60 for two consecutive days.

Among them, on June 16, 59 of the 120 national meteorological stations in the province had a daily maximum temperature of more than 40, of which the highest temperature was the Linzhou meteorological station, which reached.

Wugang and ** broke through the highest temperature extremes in the same period in June since the establishment of the station. The maximum surface temperature of 92 stations in the province exceeded 60, and the maximum surface temperature of 8 stations exceeded 70. The surface temperature of Xixia Station is the highest in the province.

There are three main reasons why Mixue Bingcheng is so popular, one is because it is cheap, the second is because it is also delicious, and the third is because it has recently begun to pay attention to the popular theme song of marketing, which is also unforgettable when you listen to it.

1. Its own taste: The main reason for the popularity of Mixue Bingcheng lies in its own taste, Mixue Bingcheng chooses to use imported milk sources, which can give birth to healthy and pollution-free milk sources, which are of good quality and mellow, very nutritious, and naturally endless people who drink them. 2. Very user-friendly:

Mixue Bingcheng is very humane, Mixue Bingcheng has set up a free choice of how much sugar, how much material, how much ice to add, which provides consumers with more choices, and will also face more consumers. 3. Clean and tidy: The store requirements of Mixue Bingcheng must be clean, bright and tidy, and the operation must be hygienic and safe, if you want to stand out in the milk tea shop in the big city, you must have a clean and bright storefront, and at the same time, their clerks make milk tea in the process, many times with clean water rinse, wipe and other processes, open and transparent, which makes consumers more assured.

The most important thing is that it is very low, and there are donations made during the previous epidemic, which have been praised by the public.

Hope mine can help you.

Because it is not only cheap, but also delicious, and very good at marketing, recently the Internet has been very popular to sing the song "You love me, I love you, Honey Snow Bingcheng Sweet Honey".

Because it is delicious and cheap, it will also engage in network marketing to increase popularity.

Mixue Bingcheng has many chain stores across the country, and its business is booming, joining the chain and developing rapidly

Mixue Bingcheng is mired in food safety issues.

These problems include the frequent tampering with the expiration date labels of ingredients by the staff of the Mixue Bingcheng store and the use of ingredients that should be "discarded", so as to achieve the purpose of reducing costs; cut corners, did not strictly follow the ingredient list to put enough ingredients, and the store owner instructed to put less ingredients, one of the stores was also complained by consumers; The employees of the store do not sign labor contracts, do not verify ID cards, and even the health certificates of catering employees required by the state do not need to be confessed.

**Later, the 1912 store of Baijiahu was ordered to close by the market supervision department, and the Lidao Road store of Mixue Bingcheng was also seized by law enforcement officers on the spot.

Marketing strategy of Mixue Bingcheng

1. Honey Snow Bingcheng store has repeat customers, consumers value quality, is the quality and taste of milk tea, Honey Snow Bingcheng franchise continues the traditional beverage flavor, integrates traditional Chinese handmade technology, after repeated trials and corrections, developed a drink more suitable for the taste of modern people.

2. The analysis of the marketing strategy of Mixue Bingcheng is very important, remember this, when the Mixue Bingcheng store is newly opened or a new product is launched, the positioning of the first is very important, which can affect the promotion effect, consumers prefer the products with good quality and low price, and the drinks of Mixue Bingcheng are very favorable.

3. Create classic IP and enhance brand identity. Nowadays, especially in the milk tea industry, visual design is a very important part. Young consumers are paying more and more attention to brand image, product packaging, etc., and it can be said that whoever can catch the attention of young people will be able to establish close contact with consumers faster.

On July 22, 2021, Mixue Bingcheng revealed that it was carrying out self-rescue and disaster relief operations, and donated 22 million yuan in cash for flood relief and post-disaster reconstruction.

Mixue Bingcheng is a chain organization focusing on fresh ice cream and tea, and Mixue Bingcheng is committed to creating a new chain form, integrating high-quality and low-quality with healthy and fresh to provide consumers with special products.

Mixue Bingcheng Co., Ltd. has applied for the registration of a number of Snow King-related trademarks, including "Snow King", "Snow King Earl", "Variety Snow King", "Snow King Baqi", etc., and the international classification includes advertising sales, beer and beverages, catering and accommodation, etc., of which a number of trademarks have been successfully registered.

In July 2021, Mixue Bingcheng also successfully registered the trademark of the fan name "Bingbao", but has not registered a trademark for "Xuemei" for the time being. It is reported that Xue Mei and Xue Wang have registered their marriage on May 20, 2020.

The above content refers to Encyclopedia - Honey Snow Ice City.

First of all, a drink is hot, its quality and reputation must be hard, recognized by the public, its brand is powerful, the brand price, just like Starbucks, most people can trust the big brands, and the reputation is good when it goes out.

Brand Effect:

High appearance and good value - girls take photos and share;

The taste is ok;

Good service; Marketing has seized the wind - the Internet.

Why is Mixue Bingcheng so popular, this must be people, and they all have it now. When it's hot, you should look for this place, so it's on fire.

Because it is close to the people, it is cheaper than that, and the taste is okay.

Because compared to other brands, his unit price is relatively low.

The taste is good, the price is right, and the brand influence is strong.

It's not picked up yet, it's actually not very delicious.

Mixue Bingcheng is the lowest in the milk tea brand, and the taste is also good, so it can be quite popular. Ha ha.