DingTalk changed its logo for the first time in 7 years, what changes does this have from the previo

DingTalk has changed the logo, and if you look closely at the current DingTalk logo, you will find it. The logo after this change is similar to the previous one. For this new logo, the official said that the new logo retains the original "wing" outline, but adjusts the focus of the overall vision.

On closer inspection, this is indeed the case. Plus, I'll talk about the difference between the new logo and the previous one. <>

The visual center of gravity is different.

The original DingTalk logo visual focus is on lightning", emphasizing the ultimate efficiency, and the adjusted new logo visual focus is on wings, which highlights the value for enterprises in the era of digital economy. In fact, in the eyes of the public, the logo after the change is actually similar to the previous one. Maybe it's really like the official said, the visual focus is on the wings", which highlights the value of enterprises in the era of digital economy!

The new logo also removes the round frame.

In addition, the new logo also removes the round frame, and restores the roundness and upward angle of the feathers, making the whole more graphic memory and recognition. Most importantly, it echoes DingTalk's advocacy of openness. The explanation is that without the constraints of the prototype frame, DingTalk can fly higher.

After all, this is the first time DingTalk has changed its logo. Maybe the company also hopes that the logo change can make the software better. <>

Carefully compare the logo before and after the replacement, you can find that the current logo does look better than the previous logo, and it is more stylish, thinner and lighter, flying higher, and wings are higher and more energetic. In fact, it didn't cost 1 cent to upgrade the logo, it was inspired by DingTalk from the public, and did not hire a well-known external designer. The fact that the design can be modified without hiring a designer shows that the company has really put its heart into it.

This also shows that DingTalk has listened to the voice of the public. Coupled with his own inspiration, he finally got a new logo that the public was very happy with.

First of all, the element of wings is highlighted, highlighting the meaning and value brought by the digital society to enterprises, removing the original round frame and restoring the upward angle of the feather.

DingTalk this software is very good, suitable for work and study, the first time in seven years to change the logo, the logo between the two has not changed much, careless people did not find out.

First of all, the wings highlighted by the logo are in order to comply with the development of informatization. The center of gravity of the whole body has been changed, the original round border has been removed, and then the roundness of the feathers and the angle of the rise have been adjusted.

The previous trademark Minwen stared at the wings looked wider and more balanced, and the background color of the color was pure blue bridge and color, but after the change, the wings became lighter, and the background blue became a gradient color, which means that you can fly farther.

This time, the logo is more like a wings that spreads its wings and flies, adjusts the visual center of gravity, emphasizes efficiency, and removes the round frame.

On March 22, DingTalk held a press conference with the theme of "Science and Technology to Reality - The Growth of All Things", officially announced the brand upgrade, and launched a new brand proposition (slogan) - DingTalk, let progress happen".

For this brand upgrade, DingTalk explained that from the earliest "DingTalk, is a way of working" to cut into the collaborative office track, and then to the past two years of "DingTalk, make work and learning easier" clearly pointed out the scene value of DingTalk as an efficiency tool, and the announcement of the new brand proposition is the external expression of DingTalk from the era of scale to the era of value.

<> at the same time, DingTalk upgraded its brand logo, which is also the first time that DingTalk has changed its logo in the 7 years since its birth.

Officially, the new logo retains the original "wings" outline, but adjusts the focus of the overall vision.

The visual focus of the previous logo was on "lightning", which emphasized the ultimate efficiency, and the adjusted visual focus of the new logo is on the "wings", which highlights the value of the enterprise in the era of digital economy.

In addition, the new logo also removes the round frame, and restores the roundness and upward angle of the feathers, which is more graphic memory and recognizable as a whole, and also echoes DingTalk's proposition of advocating openness.

The relevant person in charge of DingTalk revealed that the upgrade of the logo did not cost 1 cent, and it was inspired by DingTalk's public solicitation or collection, and no well-known external designers were hired.

Many netizens said that it hasn't changed much, it's not obvious, is it turned over, and I almost didn't see the ...... change

More netizens think that it does look a little better than before, more stylish, thinner and lighter, flying higher, wings higher and more energetic, I didn't find it, but it was changed to a very good-looking .......I didn't notice any changes, mellow, lonely, etc., what do you think?

Zhengqi core Li Shiqin launched a new logo. Compared with the old logo, the new logo is a little more "blue" and looks more vibrant. In the form of the swallow in the icon, the wings seem to be more open, and the swallow changes from a high and slow upward rush to a swooping posture.

The new class logo is more fresh and beautiful, the blue is brighter, and the little swallow's wings look more elegant, as if it has undergone a slight slow rolling surgery.

The new logo is a blue winged shape, and the previous logo was a blue circle with white wings inside.

DingTalk released a new logo, the characteristics of this logo are the same as before, and there is no big sliding and shouting changes, but some softening has been done in the corners. Before changing the logo, I also put forward opinions to many netizens, and netizens opened their brains and designed a variety of different logos, and finally spent 10 million to invite a Japanese designer to design a new logo, and the relevant person in charge of DingTalk also said that they were very satisfied with the new logo and did not need to achieve an exaggerated effect. As long as you can distinguish it at a glance, but after the new logo came out, many netizens complained about it, and many people who don't know art design think that they can also design such a simple logo, so let me find out more about it!

First, DingTalk released a new logo

DingTalk often publishes some news on social platforms, and before the new logo comes out, it also calls to the society. If anyone's logo is selected, a reward of 6666 yuan will be given, which has attracted the attention of many designers, some avant-garde designers, deliberately spelling a lot of rivets into a lightning shape, and some people deliberately made a smiley face shape. Each designer has a different design concept, and these logos seem relatively complex, and the company does not express itself after receiving the logo.

Second, what are the characteristics of the new logo?

The colors of the new logo are brighter and more eye-catching than before. It still follows the original logo, basically nothing has changed much, but the original lightning logo lines are clear, the new logo looks more fashionable, there are many companies will have the experience of changing the logo, in exchange for the wild are similar to the beginning, this is because once the company determines the first logo, basically will not make much change. The simpler the pattern, the more favored it is by large companies.

The name is a business card, and the logo is only used as an auxiliary, and the previous solicitation of logo ideas was just for a gimmick.

In short, if you don't look closely, there are many people who think that there is no essential difference between the new logo and the old one.

<> DingTalk has released a new logo, what are the characteristics of this new logo? On March 22, DingTalk released a new logo and brand slogan. It is reported that this is the first time that DingTalk has updated its logo since its establishment 7 years ago.

In addition, DingTalk officially launched Do Not Disturb mode, which users can turn on after hours, and their mobile phones will no longer receive message notifications such as single chats and group chats. Many people may think that DingTalk does not have the genes for large enterprises, but in fact, large enterprises are not unwelcome to DingTalk, the key is that DingTalk is not as perfect as they imagined. DingTalk takes mobile communication as the entrance, supplemented by the daily attendance, meeting, form, approval and business trip reimbursement and other functions of the enterprise, in fact, the functions can basically cover the rigid needs of the enterprise, the high-frequency application module is simplified, whether it is a large enterprise or a small enterprise, these functions are the advantages of DingTalk.

However, the reason why large enterprises stop at DingTalk is that the data security brought by the free and open DingTalk is that DingTalk is too standardized, and large enterprises want to present more personalized needs based on the company. Because of the existence of such problems, large enterprises may also "love and hate" DingTalk. However, judging from the current DingTalk and the domestic large OA service provider Lanling Software Company, DingTalk wants to quickly enter the mid-to-high-end enterprise market with the technology and service experience accumulated by Lanling in large enterprise customers.

From this point of view, DingTalk's preparations to enter the market of large enterprises are already sufficient, but whether it will be fully applied in the future depends on whether the integration effect of DingTalk and Lanling can make the market pay.

After all, the company is not a product that needs to add new features, but needs to be stable and pure, but it also has high requirements for the security of enterprise data and the controllability of the software, so for many large and medium-sized enterprises, they should not give up customized office software. As for some small and medium-sized enterprises, as long-tail users, for reasons such as the cost of use, it is also a trend to choose the best office software of technology giants, but because of the best office software, there is no strong network externality characteristics, not that the more people who use it, the more valuable it is, so it is possible to become a more sensitive factor, and it is expected that the free or low-price strategy will still last for a long time.

The appearance of the logo has become smaller, and the blue color has become deeper and deeper, and DingTalk has officially launched the Do Not Disturb mode, which users can turn on after work, and the mobile phone will no longer receive notifications for single chat and group chat.

The overall center of gravity has changed, and now the center of gravity is on the wings, and the reeds have been changed in addition to the round and stupid liquid shape of the accompaniment, which is more vivid and vivid, showing DingTalk's determination to better serve users.

If we carefully analyze the reasons for DingTalk to change the logo, the main reason is that the brand logo should be consistent with the brand concept. Nowadays, it has already gained a stable reputation and user base, and has gradually transformed from an era of scale to an era of value.

Initially, many people thought that the Internet would not dramatically change the way people live, but now many workers rely on the Internet to get their jobs and lives done. In addition, in the wave of the Internet, DingTalk has successfully become the office software adopted by many companies by virtue of its unique concept and slogan. As dry software grows together with the company behind it, and DingTalk also needs to enter a new era, it is a particularly normal thing to change the brand slogan and brand logo.

With the continuous growth of the company, any brand needs to establish a relatively clear development concept and development direction. DingTalk has become one of the office software used by many young people, and many companies need to open ** meetings on DingTalk software. With the continuous expansion of the user scale, DingTalk has fully owned the foundation to enhance the brand value, which makes the socks and pants need to bravely establish a new slogan.

In general, most companies will take a very cautious attitude when determining a brand logo, after all, a large change to the logo may affect the use of users. The brand logo of DingTalk has not changed much, but it can reflect the company's continuous development and breakthrough in the professional field.

Overall, this is a very normal thing, after all, Xiaomi spent a lot of money last year to complete the design of the new logo. Nowadays, DingTalk has replaced a new development slogan and brand logo, which can also highlight the development direction of DingTalk, which has changed, but it is still one of the best software needed by many staff.

Because this year is the 7th anniversary of DingTalk, they want to welcome this special moment with a new logo. That's why the logo will be renewed.

Because DingTalk has a new plan and has launched some new features, it has been replaced in order to have a new look.

Maybe they feel that the new logo is more in line with their company's corporate culture, and it is easier for others to remember them with this logo.

The icon consists of the wings of a carrier pigeon, lightning bolts, and nails. Once the matter is confirmed, there will be an action of nailing a post-it note to the whiteboard, and once the important matter is confirmed, it will be fully achieved.

How to design DingTalk logo. 1. First of all, we need to know the concept of logo. The first thing to explain in the design of this logo is what it is, that is, what it represents.

Regardless of whether it is a corporate logo or a product logo, your most important goal is to make people think of your brand as soon as they see such a logo. 2. Secondly, we need to start with the content of the logo design. The content of a logo is not only a text or pattern, but a simple pattern, but also incorporates a lot of brand information, which looks more dynamic and economical.

3. Again, we have to consider the positioning of the brand. Brand positioning is not determined by a company at the beginning, and the positioning at this time is about the target customer group of the brand. 4. Again, it should be considered that Huaizao should be advertised in the customer group, so that the brand can have greater influence and further promotion in the market.

5. Make it look good.