The China Consumers Association named L Oreal for false delivery of Double 11 , is there any hope f

Personally, I believe that the price difference will definitely be refunded, because the act of false delivery is illegal.

This L'Oreal can be said to be really making a big fuss, not only suspected of false publicity, but also named for false delivery, so for the consumer disputes that are on the hot search, the relevant departments will definitely satisfy everyone.

In such a thing, we can clearly see the objective phenomena of the following points.

1. The number of people involved in the L'Oreal incident is too large, and the relevant departments will definitely speed up the handling of the case.

Why I am so sure that the difference in price can be refunded, the answer is because of the number of audiences.

I don't believe you look back, but when there are incidents involving too many consumer rights, when has the industrial and commercial sector let us all down, so this L'Oréal must pay for all the actions.

Second, consumers are not free to fool, because water can carry a boat and capsize a boat.

The rise of a brand is actually the process of being recognized by everyone, and it is because countless consumers recognize the L'Oreal brand that L'Oréal has achieved what it is today.

And it is obvious that L'Oreal has disappointed everyone this time, because of the routine of a big promotion activity, the loss will be the reputation accumulated by L'Oreal over the years, and such a reputation is difficult to recover again.

The relationship between consumers and brands is the same as the relationship between water and boats, and this L'Oréal once again proves this truth.

3. The L'Oreal incident reflects that everyone's rational consumption thinking is taking shape.

In fact, there have been many routine sales in previous years, but why is there such a big fuss about this year's L'Oreal incident? The answer is that everyone's rational consumption thinking is gradually improving.

Consumers will not be as easily misled by any business as before, because consumers have their own consumption concepts, everyone knows how to compare the best of goods, and also knows how to protect their legitimate rights and interests, so from this point of view, the existing consumption concept is a social progress.

has been named by the China Consumers Association, so the consumer's ** price difference is likely to be refunded, and this is the legitimate rights and interests of consumers.

There is hope for a return, because the brand has violated the relevant regulations, and consumers can protect their interests according to the regulations, so there is hope for a return.

Yes, the China Consumers Association has come forward, and L'Oreal wants to refuse to admit it, and there is a high probability that it will not work. If you refuse to admit it, the brand will experience a waterloo of trust in the hearts of consumers, and no matter how stubborn it is, it will outweigh the losses.

During the <> Double 11 period, Proya L'Oreal** caused the China Consumers Association to criticize by name because of the price difference. Personally, I feel that L'Oréal will not be dealt with by the law in this incident. Legally, it does not sell fakes, nor does it deceive customers in terms of the quality and quality of the products.

It's just an inappropriate marketing approach, and a marketing model. And such a sales model, the customer was completely acceptable at that time. I believe that at the time of the Double 11 Carnival in previous years.

L'Oréal** is not the only one that is taking this approach to attract customers and make them impulsively place orders. It's just that L'Oreal** was investigated by the China Consumers Association. It can only be said that it was unlucky, and it cannot be said that it has committed any unforgivable sin.

L'Oréal is one of the world's leading brands. Whether it is from the packaging of the product, or the quality, it is still guaranteed. Let customers have a very good experience.

After such an incident, L'Oréal took the initiative to open a ** report. We apologize to consumers and ask for their forgiveness. I also sincerely hope that the China Consumers Association can give people a chance.

After all, it is not easy for anyone to do business, and this is also a business crisis, and I hope that the L'Oreal brand can fulfill its duties. Make a commitment from the quality of the product. , so that customers can forgive themselves for this turmoil.

L'Oréal is a French cosmetics company founded in 1907. L'Oréal is a leader in the beauty industry, with operations in more than 130 countries, 283 branches, 42 factories, more than 100 leading companies and more than 50,000 employees around the world.

If you agree with me, please give me a like or follow me, thank you very much. In addition, do you think that the China Consumers Association named L'Oreal, and L'Oreal will be punished for the suspicion of the ** price difference incident? You are welcome to share your valuable comments in the comment area below.

It will definitely be punished early, because this incident is really serious, and many consumers will never believe in this brand in the future, and this company does not have a particularly good boss.

will definitely be punished, because this kind of thing makes many consumers particularly dissatisfied, and the current solution also feels particularly insincere.

L'Oréal's current response is that the Double 11** mechanism is too cumbersome and complicated, so some consumers will buy relatively expensive situations, and some store coupons can be compensated for these consumers.

L'Oréal is shirking the responsibility of consumers to the complex mechanism of the event, which is obviously shirking responsibility.

First of all, it is not the first time that L'Oréal has participated in the Singles' Day, but every year. And the activity mechanism is not only recently reformed, but has been such a preferential algorithm for a few years ago. SoL'Oréal puts the blame on the campaign algorithm, a reason that is difficult to convince consumers.

The practice of supplementing the spike crack compensation coupon is indeed too inappropriate. Because the consumer spends real money before, the result is that if the price is expensive, the difference will be refunded a coupon, which means that the consumer will continue to consume. What is the difference between this and everyone going to the supermarket to buy something, but the supermarket has no change and compensates you for a few pieces of candy, which is really embarrassing.

It is not surprising that this solution of the Ole Li Ya is not accepted by consumers.

I don't know if the staff of L'Oréal have ever heard of such a word, called "stand up when beaten". It means that if you do something wrong, you must have the courage to admit it, and even if you are beaten and punished, you must stand upright. Therefore, the best way for L'Oréal to deal with it now is to fully accept the anger of consumers, and do not throw the blame on the platform or anchor in the official notification document, and admit that its own employees made a mistake when planning the event.

For some consumers who buy expensive, you can make appropriate compensation, directly compensate for the price difference or products, and don't compensate for impractical things like coupons. OnlyLet the compensation really make the consumer feel it, and let the other party feel your sincerity, so that it can be regarded as effective compensation. If L'Oréal does not have a substantive solution in the future, it is recommended not to respond, and never respond for the sake of responding.

The company responded that they were preparing a 200 yuan no-threshold consumption voucher for consumers, so I think this closed matter is very worthy of our attention.

The company's foundation said that he had realized his mistake, and now Qingru has made compensation measures, and he is saying that he will protect the rights and interests of consumers, and hopes that consumers can forgive themselves.

The official said that he is looking for the root of the problem, and he is also reflecting on his behavior, and he will apologize to the public.

With the further expansion of the Chinese consumer market, many brands will value the Chinese consumer market. Most brands will strive to improve the brand effect through certain marketing methods and means. When a certain brand starts a live broadcast, a large number of consumers will emerge in the live broadcast room.

During the Double 11 period, many platforms have carried out pre-sale activities and spot activities, but L'Oreal has a super high ** price difference, which has aroused heated discussions among netizens. Under normal circumstances, the price of ampoules** is maintained at about 20 yuan, and if people buy 50 ampoules**, they may pay thousands of yuan. As a number of brands have fallen into fierce competition in the industry, a number of international brands have carried out a certain degree of price reduction activities in the production and sale of pure Weizen ampoules.

At the same time, people can buy suitable products through a variety of live streaming platforms, especially online shopping platforms that focus on e-commerce. In fact, when the anchor and the brand discuss the price of the product, they will also uphold the state of mutual trust, so that both parties can achieve mutual benefit and win-win results. However, the price of the L'Oreal ampoule** that people buy in Wei Ya's live broadcast room and Li Jiaqi's live broadcast room is much higher than the price in the live broadcast room of the official brand.

After the continuous fermentation of things, the two anchors have terminated the cooperative relationship with L'Oreal Group. At the same time, after L'Oreal issued an apology, it took the initiative to propose a solution, that is, to issue a coupon of 200 yuan. In fact, most consumers don't care whether the brand issues coupons, and consumers are more concerned about whether they can refund the difference in price between the two products.

As we all know, brands can indeed produce particularly cost-effective products, but the competitive pressure in the market is relatively large, as long as a brand can not be recognized by consumers, which may lead to the brand is difficult to obtain a broader influence. Instead of making the product sales ** in the two live broadcast rooms inconsistent, it is better to sell them in a unified **, which is more fair.

In the face of such a solution, I don't agree with it, because Wusen has already caused a certain impact on many blind people, and there are also many problems.

I don't approve of this solution because I don't think it will make up for the user's loss.

Disapprove, the so-called solution is to turn consumers into members of the store, and they can enjoy membership treatment when they buy things in the future.

L'Oreal apologized for the ** price difference, this matter is far from ending so soon, and it is not the first time that L'Oreal has been punished like this. Maybe for L'Oreal, even if it is punished, it has already earned its money. Then take this opportunity to sincerely apologize to the majority of consumers on the surface, compensate, and then you can gain the trust of consumers again, and then go back to the old way again, make mistakes and change, change and continue to make mistakes, as long as they ensure that they earn more than they are punished.

L'Oreal really slaughtered consumers this time, and before Wei Ya and Li Jiaqi's live broadcast room, they kept saying that 429 yuan and 50 pieces were already very low, but I didn't expect that in less than ten days, through a series of coupons, this ** could be made to 274 yuan and 50 pieces, and the co-authoring made consumers lose nearly 200 yuan. This activity price reduction can't be reduced so much in a short period of time, which really makes buyers who felt that they had picked up a cheap price before very heartbroken. <>

Therefore, L'Oreal's behavior of often reducing prices and raising prices can be said to be a serious violation of relevant regulations, L'Oreal wants to make a lot of money with the help of Double 11, but it can't be so ugly. And now Li Jiaqi and Wei Ya also terminated the contract with L'Oreal for the first time and severed their relationship. And many consumers are also actively protecting their legitimate rights and interests.

L'Oreal is really a bit unkind this time, there is a problem with reducing the price of the ear by itself, and it is actually acceptable for consumers to actively make up the price difference, but they have to shirk their responsibilities, which is definitely not advisable. <>

So I think L'Oreal should be punished more this time, and I don't want to teach L'Oreal a serious lesson. Many people who buy L'Oréal cosmetics are actually ordinary people, and they think that L'Oreal is cheap and easy to use. And now L'Oréal still feels like it's kicking its nose in the face.

Don't take consumers for fools, they just don't want to deal with you a lot of the time, and if people are really disappointed in L'Oréal that day, it's too late for them to regret it.

I don't think this will end there, because consumers are very disappointed with L'Oréal's behavior.

For a big brand like L'Oreal, when everyone buys skin care products and **, everyone will give priority to such a big brand. However, after the Double 11 incident, everyone found that L'Oréal was not sincere to consumers, and even deceived consumers, which has aroused consumer disgust, and everyone has begun to generally boycott the L'Oreal brand.

1. L'Oréal has finally apologized to the public.

During the entire Double 11 event, L'Oréal's claim to be the lowest price of the year** is actually not the biggest discount. Some consumers bought 50 tablets for 439 yuan, but in other stores, consumers can buy the same amount of ** for 257 yuan. After the CCTV comment, L'Oreal officially apologized to the public and said it would check its travel discounts.

Second, L'Oréal's apology does not win the consumer's forgiveness.

After L'Oréal's formal apology, everyone was generally very disappointed in L'Oréal, and at the same time did not forgive L'Oréal for this behavior. For us consumers, consumers generally think that the big brother discount of the big brand is the lowest discount, but no one thought that L'Oréal would make such a two-faced behavior. At the same time, L'Oréal did not take the issue seriously, and a unilateral verbal apology did not actually mean anything.

3. I don't think this event will end there.

The main reason for this is that the L'Oréal brand has repeatedly deceived consumers, and for consumers who use this brand regularly, everyone has gradually become impatient with this brand. I think that if a brand wants to manage its own products well, treating consumers with a sincere attitude is the most basic thing for Li Jiao. If L'Oréal doesn't solve the problem with real action, consumers won't buy it.